Roger L. Martin - When More Is Not Better: Overcoming Americas Obsession with Economic Efficiency
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Roger Martin understands how we got to where we are in the United States today. He is not happy but refuses to give up, offering proposals to restore life in our political system, which is too far divided economically. His proposals wont be easy to enact, but they need urgent attention if we are to save the best chance for democratic capitalism. A must-read!
The late Paul Volcker, former Chairman, US Federal Reserve
In When More Is Not Better, Roger Martin leverages his deep knowledge of economic systems to precisely diagnose the systemic shortcomings of the modern economy and his practical experience to lay out a pathway to an economy that works for all. A must-read.
Paul Polman, cofounder and Chair, IMAGINE; former CEO, Unilever
Friction and separation are good; efficiency and connectedness are overrated. These are some of the important, if surprising, messages in this book by one of the worlds most creative business minds. Roger Martin offers a realists path toward a more resilient America, with concrete suggestions for business leaders, politicians, educators, and citizens.
Dani Rodrik, Ford Foundation Professor of International Political Economy, Harvard Kennedy School; author, Straight Talk on Trade
Once again, Roger Martin has taken on a complex and thorny subject and provided compelling new insights and practical wisdom. When More Is Not Better shows what will truly set up our economy for long-term success: a better balance of efficiency and resilience. And its also the prescription we need as individuals. A must-read for our time!
Arianna Huffington, founder and CEO, Thrive Global
Roger Martin is my generations Peter Drucker. He enables us to see beyond the traditional boundaries of business theory to the bigger system at play in our efficiency-obsessed world. And, like Druckers, his prescriptions are clear, realistic, and practical.
Jim Hackett, President and CEO, Ford Motor Company
Martin shows how leaders fall short of achieving effectiveness because they confuse effectiveness with efficiency. Why? Because its what prevailing organizational norms teach them about how to winbut only in the short term. Shortchanging your employees and customers by giving them less isnt the path to making your organization more effective. Martin guides you to frame your organization within a dynamic, complex system where adopting a less efficiency-obsessed and more human-centered approach results in the lasting, sustainable prosperity that it desperately needs.
John Maeda, former President, Rhode Island School of Design; author, How to Speak Machine
In When More Is Not Better, Martin provides important insights on the most paradoxical challenge the world is facing today: while the world has never been so well oiled and well connected, we remain more divided, with many feeling left behind and deeply frustrated. Martin not only provides a deep and clear understanding of why this is the case but also what can relatively easily be done. Thus, I was left with a feeling of optimism about bringing greater resilience to our world.
Jrgen Vig Knudstorp, former CEO, LEGO Group; Executive Chairman, LEGO Brand Group
Roger Martin on the fate of democratic capitalism is the perfect match of author and subject, for it allows one of the worlds top thinkers to tackle one of the worlds toughest problems. When More Is Not Better delivers a trenchant critique of the efficiency-at-any-price economic model. But it also offers something equally important and exceedingly rare: real, practical solutions. This is a timely, urgent book for business leaders, politicians, and educators everywhere.
Daniel H. Pink, #1 New York Times bestselling author, Drive, When, and A Whole New Mind
A system can be shaped to meet societys needs or it can be mismanaged so as to become unfit for any purpose. Just when America needs it most, When More Is Not Better brilliantly reveals where democratic capitalism has gone wrong and what new design principles we need to fix it.
Tim Brown, Chair, IDEO; author, Change by Design
WHEN MORE IS NOT BETTER
WHEN MORE IS NOT BETTER
Overcoming Americas Obsession with Economic Efficiency
ROGER L. MARTIN
HARVARD BUSINESS REVIEW PRESS
BOSTON, MASSACHUSETTS
HBR Press Quantity Sales Discounts
Harvard Business Review Press titles are available at significant quantity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs.
For details and discount information for both print and ebook formats, contact .
Copyright 2020 Roger L. Martin
All rights reserved
Printed in the United States of America
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.
Library of Congress Cataloging-in-Publication Data
Names: Martin, Roger L., author.
Title: When more is not better : overcoming Americas obsession with economic efficiency / Roger L. Martin.
Description: Boston, MA : Harvard Business Review Press, [2020] | Includes index.
Identifiers: LCCN 2020012326 (print) | LCCN 2020012327 (ebook) | ISBN 9781647820060 (hardcover) | ISBN 9781647820077 (ebook)
Subjects: LCSH: CapitalismUnited States. | Distribution (Economic theory) | Industrial efficiencyUnited States. | United StatesEconomic conditions1945
Classification: LCC HB501 .M513 2020 (print) | LCC HB501 (ebook) | DDC 330.973dc23
LC record available at https://lccn.loc.gov/2020012326
LC ebook record available at https://lccn.loc.gov/2020012327
ISBN: 978-1-64782-006-0
eISBN: 978-1-64782-007-7
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.
For Lloyd Milton Martin, wonderful father and superb business mentor.
Contents
Foreword
Roger Martin turned in the final draft of this book on January 19, 2020, right around the time that most of us were first hearing about the novel coronavirus and first finding ways to believe that it posed no great threat to our lives or plans. Two months later, most Western nations were in lockdown and almost everything about the future was suddenly unknown. As I write these words, confined to my apartment in New York City, the national death toll from COVID-19 is approaching 20,000, and tens of millions of our fellow citizens are facing financial ruin.
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