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J. Michael Hogan - The nuclear freeze campaign: rhetoric and foreign policy in the telepolitical age

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This work is the first in-depth, critical analysis of Americas nuclear freeze campaign of the early 1980s; other works on the topic have been written primarily by proponents of the movement. In The Nuclear Freeze Campaign, J. Michael Hogan introduces the reader to the groups and individuals involved in framing the issues, the tactics they used, and the ways in which they were treated by the media. Through a series of case studies Hogan examines the campaigns rhetoric, the reasons for its success as a media phenomenon, and its failure as a policy initiative. He also follows the freeze debate into the arena of institutional politics and reveals a wide gap between the myth and reality of public opinion on the issue. Hogan includes a useful appendix containing the results of various polls about the nuclear freeze campaign that were conducted by 12 national pollsters between 1980 and 1984. Finally, The Nuclear Freeze Campaign delves into the reasons why such an apparently powerful political movement had so little impact on national politics, and why it vanished so suddenly.

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title The Nuclear Freeze Campaign Rhetoric and Foreign Policy in the - photo 1

title:The Nuclear Freeze Campaign : Rhetoric and Foreign Policy in the Telepolitical Age Rhetoric and Public Affairs Series
author:Hogan, J. Michael.
publisher:Michigan State University Press
isbn10 | asin:0870133675
print isbn13:9780870133671
ebook isbn13:9780585164779
language:English
subjectNuclear disarmament--United States--History, Antinuclear movement--United States--History, Peace movements--United States--History, United States--Politics and government--1981-1989.
publication date:1994
lcc:JX1974.7.H59 1994eb
ddc:327.1/74
subject:Nuclear disarmament--United States--History, Antinuclear movement--United States--History, Peace movements--United States--History, United States--Politics and government--1981-1989.
Page iii
The Nuclear Freeze Campaign
Rhetoric and Foreign Policy in the Telepolitical Age
J. Michael Hogan
Michigan State University Press
East Lansing
1994
Page iv
Copyright 1994 J. Michael Hogan
All Michigan State University Press books are produced on paper which meets the requirements of American National Standard of Information SciencesPermanence of paper for printed materials ANSI Z23.48-1984.
Printed in the United States of America
Michigan State University Press East Lansing, Michigan 48823-5202
02 01 00 99 98 97 96 95 94 1 2 3 4 5 6 7 8 9 10
Library of Congress Cataloging-in-Publication Data
Hogan, J. Michael, 1953
The nuclear freeze campaign: rhetoric and foreign policy in the telepolitical age / J. Michael
Hogan.
p. cm. (Rhetoric and public affairs series)
Includes bibliographical references and index.
ISBN 0-87013-367-5
1. Nuclear disarmamentUnited StatesHistory. 2. Antinuclear movementUnited
StatesHistory. 3. Peace movementsUnited StatesHistory. 4. United StatesPolitics
and government19811989. I. Title. II. Series.
JX1974.H59 1994
327.174dc20 94-26660
CIP
Cover photograph: Ellen Shub/THE PICTURE CUBE
Michigan State University Press Rhetoric and Public Affairs Series
Senior Editor: Martin J. Medhurst, Texas A & M University
Editorial Advisory Board:
G. Thomas Goodnight, Northwestern University
Richard B. Gregg, Pennsylvania State University
Robert Hariman, Drake University
Robert L. Ivie, Indiana University
Jay Mechling, University of California, Davis
Michael Osborn, Memphis State University
Kathleen J. Turner, Tulane University
Page v
CONTENTS
Acknowledgments
vii
Introduction
1
Part I
The Nuclear Freeze Campaign
Chapter 1. The Radical Ethos in Reagan's America
13
Chapter 2. The Rhetoric of Doom
37
Chapter 3. The Rhetoric of Political Medicine
61
Chapter 4. The Rhetoric of Nuclear Education
81
Part II
The Freeze Campaign and Institutional Politics
Chapter 5. Managing Dissent in the Catholic Church
99
Chapter 6. Popular Sovereignty and the House Freeze Debate
119
Part III
Portraits of the Public
Chapter 7. The Rhetoric of a Telepolitical "Movement"
141
Chapter 8. The Rhetoric of Polling
169
Conclusion
185
Appendix: Polling on the Freeze
209
Bibliography
239
Index
259

Page vii
ACKNOWLEDGMENTS
I never participated in the nuclear freeze campaign, so I have a different perspective than Pam Solo, Douglas Waller, David Meyers, and others who have written on the subject. I do owe a debt to those writers, however, as well as to a number of other former freeze activists who provided insights and artifacts. This book may be critical of the strategies and tactics of the freeze campaign, but it does not question the good intentions of those who participated.
The Freeze campaign merely symptomized a larger illness in the American body politic, an illness that infects people of all ideological stripes and has only grown worse since the early 1980s. That illness, a sort of political malnourishment that Kathleen Hall Jamieson, James Davison Hunter, and others also have written about in recent books, has resulted from gradual, almost imperceptible changes in how Americans discuss and debate public issues. Increasingly over the past several decades, the American public has been asked to perform the hard labors of democratic governance on a steady diet of political junk food.
In Eloquence in an Electronic Age, Jamieson presents Ronald Reagan as the consummation of these trends. The "Great Communicator's" success, Jamieson argues, rested upon a mode of speaking that traditionally would have been condemned as "effeminate": a conversational style built upon dramatizing, storytelling, and self-revelation. According to Jamieson, Reagan's rhetoric, while exploiting television's power to convey images and emotions, also ''defied traditional logic and our usual tests of evidence." As such, it not only immunized Reagan from political attack, but also in Jamieson's view, subverted public discussion of his polices and ideas.
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