Maureen Honey - Creating Rosie the Riveter: class, gender, and propaganda during World War II
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Creating Rosie the Riveter: class, gender, and propaganda during World War II
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Creating Rosie the Riveter : Class, Gender, and Propaganda During World War II
author
:
Honey, Maureen.
publisher
:
University of Massachusetts Press
isbn10 | asin
:
0870234439
print isbn13
:
9780870234439
ebook isbn13
:
9780585083629
language
:
English
subject
Women--United States--History--20th century, Women in mass media--History--20th century, Women--Employment--United States--History--20th century, World War, 1939-1945--Women--United States, Women--United States--Social conditions, Women in advertising--Un
publication date
:
1984
lcc
:
HQ1420.H66 1984eb
ddc
:
305.4/2/0973
subject
:
Women--United States--History--20th century, Women in mass media--History--20th century, Women--Employment--United States--History--20th century, World War, 1939-1945--Women--United States, Women--United States--Social conditions, Women in advertising--Un
Page iii
Creating Rosie the Riveter
Class, Gender, and Propaganda during World War II
Maureen Honey
The University of Massachusetts Press Amherst, 1984
Page iv
Copyright 1984 by The University of Massachusetts Press All rights reserved Printed in the United States of America Second printing, with revisions, 1985
Library of Congress Cataloging in Publication Data Honey, Maureen, 1945 Creating Rosie the Riveter. Bibliography: p. Includes index. 1. WomenUnited StatesHistory20th century. 2. Women in mass mediaUnited StatesHistory20th cen tury 3. WomenEmploymentUnited StatesHistory20th cen tury 4. World War, 19391945WomenUnited States. 5. Women United StatesSocial conditions. 6. Women in advertisingUnited StatesHistory20th century. 7. Women in fiction. 8. World War, 19391945Propaganda. I. Title. HQ1420.H66 1984 305.4'2'0973 84-2596 ISBN 0-87023-443-9 ISBN 0-87023-444-7 (pbk.)
Portions of this book have appeared in earlier versions in the following articles:
"The Working-Class Woman and Recruitment Propaganda During World War II," Signs 8, no. 4 (1983); "The 'Womanpower' Campaign," Frontiers: A Journal of Women Studies 6, nos. 1/2 (1981); "New Roles for Women and the Feminine Mystique," American Studies 24, no. 1 (1983), 1983 Midcontinent American Studies Association; ''Images of Women in the Saturday Evening Post, 19311936," Journal of Popular Culture 10, no. 2 (1976); ''Recruiting Women for War Work," Journal of American Culture 3 (Spring 1980).
Page v
To the women who made history during World War II
Page vii
Contents
Acknowledgments
ix
Introduction
1
1 Creation of the Myth
19
The Impact of World War II on Female Employment Patterns
20
Government Attitudes toward Women Workers
24
The Office of War Information and the Magazine Industry
28
The War Advertising Council
31
The Magazine Bureau
36
Popular Fiction and Propaganda
41
The Womanpower Campaign
47
2 Middle-Class Images of Women in Wartime
61
Fiction before Pearl Harbor
65
The Impact of Propaganda on Romances of the War Years
72
Reconversion
97
Images of Women in Advertising
109
3 The Working-Class Woman and the Recruitment Campaign
139
The Confession Formula
141
Women's Changing Status during the War and the Confession Formula
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