Kaye - Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation DIGITAL AUDIO

Copyright 2013 by Debra Kaye. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-180822-4
MHID: 0-07-180822-1

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Dedicated to two men and two dogs:

Steven, who is first in everything,
and who gave me a family I love

Juan Mariano, inspirer of this book, who always questions
my ideas to make them better

Tao, who taught me responsibility and commitment

Figaro, who is adorable, loving, and devoted to keeping me
and consequently this book on schedule

RED THREAD 1
INNOVATIONITS ALL IN YOUR HEAD

RED THREAD 2
EVERYTHING OLD IS NEW

RED THREAD 3
PEOPLETHE STRANGEST ANIMALS IN THE ZOO

RED THREAD 4
WHAT YOU SEE IS WHAT YOU GET

RED THREAD 5
THE FORCE OF PASSION

I am very fortunate to have some terrific friends and associates who have helped me with the book and in countless other ways. Especially big, heartfelt thank-yous go to Karen Kelly, gifted writer and collaborator extraordinaire and a joyful and very important addition to my life (this may have started as a work relationship, but I know that I have made that rare connection of a true, profoundly meaningful friendship); Tom Maschio, master anthropologist and big thinker; and Carol Mann, my agent, without all of whom this book would never have happened.

Jure Klepic, one of the leading influencers in social media, shared his knowledge, perceptiveness, and wit. So helpful were his ideas that a close union became apparent. Today, Jure is part of Lucule and an important part of my life.

At McGraw-Hill Education, it has been my privilege to work with Mary Glenn and her fabulous team: Stephanie Frerich, whose strong support made everything happen, and also Stacey Ashton, Courtney Fischer and Pamela Peterson. The experts who drove this book to the finish line have my deepest thanks: Peter McCurdy, Mauna Eichner, Lee Fukui, Alice Manning, and Cheryl Ringer.

Special gratitude also to all of those who have allowed me to serve ideas to them and have bounced those ideas back with interesting comments and perspectives: Toni Helleny, Bob Cohen, Rocio Sanabria, Hernn Goi, Rich Borrow, Javier Cremades, Manual Garcia-Duran, Florentino Garcia de la Noceda, Kristi Hacker, Keith Sentis, Ronn Torrosian, Andy Greenfield, Enrique Domingo, Susan Cain, and Deborah and Marc Hankin.

I am very grateful to Andres Linares and Vicente Albert, graphic designers of supreme talent, for their art direction for the collateral materials of this book including website, www.redthreadthinking.com, which will undoubtedly contribute to the books success. Andres is partner and Vicente works at idea agency Diluvia: www.diluvia.es.

The Red Thread metaphor was brought to life in a bracelet by award-winning fashion creator Susan Horton. She is a brilliant artist and dear friend. I am appreciative of all her help. You can learn more about Susans accessories at www.susanhorton.com.

My great appreciation to those people who offered their time, wisdom, experience, and perspective: Genevieve Bell, Abigail Kiefer, Amber Case, Brandon Kessler, Bhavani Lorraine Nelson, Chauncey Regan, Dr. Bob Wagstaff, Jason Jennings, Keith Sawyer, Michael Schrage, Jason Lucash, Mike Szymczak, Terri Cole, Wendell Colson, Monisha Perkash, Todd Greene, Sandy Stein, Steven Rank, and Maggie MacNab.

I hope there is no one I have left out of these acknowledgments, in my haste to make my deadline, who should have been included. If there is someone, I am sorry, truly. And I will be very embarrassed even before the book is published. I hope I get to you in time.

Creativity is connecting things.

STEVE JOBS

Since 1847, when the Frys chocolate factory in Bristol, England, molded the first chocolate bar suitable for widespread consumption, chocolate makers have thought of dark and milk chocolate simply as flavors. More than 160 years later, when a major candy company engaged us for an innovation project, my team and I discovered an underlying truth about dark and milk chocolate.