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Reynold Levy - Give and take: a candid account of corporate philanthropy

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    Give and take: a candid account of corporate philanthropy
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Give and take: a candid account of corporate philanthropy: summary, description and annotation

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This text looks at the stories behind philanthropic successes and failures, and provides a framework for funders to consider their companys operating objectives and how to align their social responsibilities. It also provides helpful tips to enable practitioners to solicit funds.

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title Give and Take A Candid Account of Corporate Philanthropy author - photo 1

title:Give and Take : A Candid Account of Corporate Philanthropy
author:Levy, Reynold.
publisher:Harvard Business School Press
isbn10 | asin:0875848931
print isbn13:9780875848938
ebook isbn13:9780585241432
language:English
subjectCorporations--Charitable contributions--United States.
publication date:1999
lcc:HG4028.C6L48 1999eb
ddc:658.15/3
subject:Corporations--Charitable contributions--United States.
Page i
Give and Take
Page ii
Also by Reynold Levy:
NEARING THE CROSSROADS:
Contending Approaches to American Foreign Policy
Page iii
Give and Take
A Candid Account of Corporate Philanthropy
Reynold Levy
Page iv Some images in the original hardcopy book are not available for - photo 2
Page iv
Some images in the original hardcopy book are not available for inclusion in the netLibrary eBook.
Copyright 1999 President and Fellows of Harvard College
All rights reserved
Printed in the United States of America
03 02 01 00 99 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Levy, Reynold.
Give and take : a candid account of corporate philanthropy /
Reynold Levy.
p. cm.
Includes bibliographical references.
ISBN 0-87584-893-1 (alk. paper)
1. Corporations--Charitable contributions--United States.
I. Title.
HG4028.C6L48 1999
658.15'3--dc21 98-52016
CIP
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984
Page v
For my wife Elizabeth and our
children, Justin and Emily
Your support made this book possible.
Page vii
Picture 3
Shall we devote the few precious days of our existence only to buying and selling, only to comparing sales with the sales of the same day the year before, only to shuffling our feet in the dance, only to matching little picture cards so as to group together three jacks or aces or kings, only to seek pleasures and fight taxes, and when the end comes to leave as little taxable an estate as possible as the final triumph and achievement of our lives? Surely there is something finer and better in life, something that dignifies it and stamps it with at least some little touch of the divine.
Picture 4
My friends, it is unselfish effort, helpfulness to others that enobles life, not because of what it does for others but more what it does for ourselves. In this spirit we should give not grudgingly, not niggardly, but gladly, generously, eagerly, lovingly, joyfully, indeed with the supremest pleasure that life can furnish.
Picture 5
Julius Rosenwald, 1923
Picture 6
January 1, 1984, will stand in the annals of American corporate history as the first day in the life of the new AT&T, created by the breakup of the Bell System. At about the same time, a less heralded but notable event took place: The AT&T Foundation was born.
Picture 7
America is unique in its dependence upon voluntary organizations for the delivery of human services, for the generation of knowledge, for the preservation of our heritage and for the protection of our highest ideals. Thus, AT&T believes it important to support private institutions of higher learning, social welfare and the arts and culture. When they flourish, our employees, our customers and our shareownersindeed society as a wholebenefit.
Picture 8
It was no accident that AT&T, even in the midst of a massive corporate reorganization, paid attention to its broad responsibilities to the community. Such commitment is rooted in our heritage and values. The AT&T Foundation is one measure of that commitment, and we take pride in it.
Picture 9
Charles L. Brown, Chairman, AT&T, 1985
Page ix
CONTENTS
Preface
xi
Introduction
xvii
Part One
The Fundamentals of Corporate Philanthropy
1
1
The Dynamics of Corporate Philanthropy
3
2
The Art and Craft of Philanthropy: A Practitioner's Credo
15
3
The Distinctiveness of Corporate Philanthropy
39
Part Two
The Workings of Corporate Philanthropy
59
4
Corporate Medicis: The Marriage of Art and Commerce
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