Stephen Keating - Cutthroat: high stakes & killer moves on the electronic frontier

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title	:	Cutthroat : High Stakes & Killer Moves On the Electronic Frontier
author	:	Keating, Stephen.
publisher	:	Johnson Books
isbn10 | asin	:	155566248X
print isbn13	:	9781555662486
ebook isbn13	:	9780585196596
language	:	English
subject	Telecommunication--United States--Marketing, Telecommunication policy--United States, Competition--United States, Monopolies--United States.
publication date	:	1999
lcc	:	HE7775.K4 1999eb
ddc	:	384/.0973
subject	:	Telecommunication--United States--Marketing, Telecommunication policy--United States, Competition--United States, Monopolies--United States.

Page iii Cutthroat High Stakes & Killer Moves on the Electronic Frontier Stephen Keating JOHNSON BOOKS Boulder

Page iv Copyright 1999 Stephen Keating All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher. Published in the United States by Johnson Books, a division of Johnson Publishing Company, 1880 South 57th Court, Boulder, Colorado 80301. E-mail: books@jpcolorado.com 9 8 7 6 5 4 3 2 1 Cover design: Debra B. Topping Cover illustration: James Lee Roth Library of Congress Cataloging-in-Publication Data Keating, Stephen. Cutthroat: high stakes and killer moves on the electronic frontier / Stephen Keating. p. cm. Includes bibliographical references and index. ISBN 1-55566-252-8 (alk. paper).ISBN 1-55566-248-X (pbk.: alk. paper) 1. TelecommunicationUnited StatesMarketing. 2. Telecommunication policyUnited States. 3. CompetitionUnited States. 4. MonopoliesUnited States. I. Title. HE7775.K4 1999 384.0973dc21 99-34764 CIP Printed in the United States by Johnson Printing 1880 South 57th Court Boulder, Colorado 80301 Printed on recycled paper with soy ink

Page v It is a world in which competition is lauded as the basic axiom and guiding principle, yet too much competition is condemned as cutthroat. Alan Greenspan, 1961

Page vii Contents Prologue: The Game ix 1. The Cable Gang Mourns 1 2. Deathstar 13 3. Stealing Free TV 35 4. The Chess Machine 59 5. Cutting Cable 81 6. The Rat Zapper 107 7. 500 Channels 121 8. Fighting for Air 139 9. Elvis Is in the Building 161 10. Angry Eyeballs 173 11. Calling Dr. Kevorkian 197 12. Summer of Love 215 13. Endgame 239 Epilogue: Survival of the Leveraged 267 Notes 277 Acknowledgments 305 Index 307

Page ix Prologue: The Game The game is going on right now, all over the world. It requires no allies, just alliances. No team loyalties, just self-interest. Strategies form and dissolve with every play. A helping hand may bring a knife in the back. In the next round, the players switch sides and do it again. Cutthroat is the name of the game on the electronic frontier. Cable cowboys once lassoed broadcast TV signals into rural towns, then sought to strangle the broadcasters. Satellite TV aims a laser at both. Phone companies must connect the calls of competitors or die of isolation. The Internet is a vast, chaotic network that owes its nature to print, phone, broadcast, cable, satellites and computers, yet is something else entirely that may devour all of it. Electronic media is an interlocked, trillion-dollar, global game that feeds on our insatiable desire to know, communicate and be entertained. The game is guided by technology, big money, regulation, demand and the artful savagery of media chiefs. They need each other, as partners and suppliers. Yet they bleed each other as rivals and takeover targets. It all depends on the day, the deal and the leverage to get it done. They're playing cutthroat in your home. With such thievery and cross-purposes built into the game, who wins and who loses? What are the stakes? The rules? The essence of the game is illustrated by one play.

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