Richard K. Scher - The modern political campaign: mudslinging, bombast, and the vitality of American politics
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Mudslinging, Bombast and the Vitality of American Politics
Richard K. Scher
M.E. Sharpe Armonk, New York London, England
title
:
The Modern Political Campaign : Mudslinging, Bombast, and the Vitality of American Politics
author
:
Scher, Richard K.
publisher
:
ME Sharpe, Inc.
isbn10 | asin
:
1563248603
print isbn13
:
9781563248603
ebook isbn13
:
9780585210353
language
:
English
subject
Political campaigns--United States, Political campaigns--United States--History.
publication date
:
1997
lcc
:
JK2281.S34 1997eb
ddc
:
324.7/0973
subject
:
Political campaigns--United States, Political campaigns--United States--History.
Page iv
Copyright 1997 by M. E. Sharpe, Inc.
All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M. E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504.
Library of Congress Cataloging-in-Publication Data
Scher, Richard K. The modern political campaign: mudslinging, bombast, and the vitality of American politics / by Richard K. Scher. p. cm. Includes biographical references and index. ISBN 1-56324-860-3 (cloth: alk. paper). ISBN 1-56324-861-1 (pbk. : alk. paper) 1. ElectioneeringUnited States. 2. ElectioneeringUnited StatesHistory. I. Title. JK2281.S34 1997 324.7'0973dc21 97-5896 CIP Printed in the United States of America
The paper used in this publication meets the minimum requirements of American National Standard for Information Science Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984.
Chapter 1. Thinking About Political Campaigns in America
3
Part I. Old-Style Campaigns
Chapter 2. Mudslinging: As American as Apple Pie
27
Chapter 3. Distilling History: Lessons from Past Campaigns
49
Part II. The Modern Political Campaign
Chapter 4. Candidates and the Modern Political Campaign
71
Chapter 5. Issues in the Modern Campaign: Where's the Meat?
88
Chapter 6. Media and the Modern Political Campaign
112
Chapter 7. Money and the Modern Political Campaign
140
Chapter 8. Political Campaigns and American Society
169
Notes
184
Index
199
Page vii
PREFACE
My interest in political campaigns is long-standing. I have early memories, still vivid, of my parents' talking about candidates, campaigns, and elections; that their views differed sharply from my maternal grandfather's was confusing to a small boy, but the discussions (never arguments) they had about them remain fixed in bold relief in memory. I recall walking with my mother to the polling station at the elementary school up the street, waiting outside the booth while she cast her ballot, and listening to her talk about her choices. I recall further my father trying hard to explain to a child why following campaigns was important, because voting was not just a right but an obligation, and therefore a voter had to make informed choices. I understood almost none of what they said, but somehow I got the feeling that what they were trying to tell me was important stuff.
My first real campaign experience came in high school. I was a sophomore, and was accosted one day by the chair of the Social Sciences Department. A tall, imposing man, he was not only known for the rigor of his classes, the demands he made on students, and his capacity to terrify them; he was (gasp!) a known, card-carrying Republican in a predominantly Democratic state. He took one look at my campaign button, and loudly sneered. I knew then that politics was hardball business. I successfully avoided his classes like the plague for the next two years.
I was a little more active in college. The congressman representing
Page viii
the district there was an attractive fellow named William Fitz Ryan, a great name for a New York politician. He won every election with no trouble, and it was fun to stand out on street corners on a nice fall afternoon passing out literature for him. There was always plenty of food and other refreshments for volunteers at his headquarters. Since my college was all male, it was also a good way to meet girls.
The high point of my college campaign experience came in 1964, when Robert Kennedy came to my school in the midst of his Senate campaign. He gave a talk in the auditorium of the student center. The place was packed, and the air crackled with excitement. Kennedy was electric; he literally set the place on fire, as a television light exploded and ignited during the speech. No one even moved. Then he went outside and stood on top of a car to talk to the even larger crowd who could not get inside. There was bedlam. As he climbed down into the car and it began to move away, someone shoved me hard from behind. My glasses, always ill fitting, fell under the car and were crushed by a tire. I didn't careI was hooked. Nor did I ever send the campaign a bill for a new pair.
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