| Copyright 1997 by Alan G. Robinson and Sam Stern |
| All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed "Attention: Permissions Coordinator," at the address below. |
Berrett-Koehler Publishers, Inc.
450 Sansome Street, Suite 1200
San Francisco, CA 94111-3320
Tel: (415) 288-0260 Fax: (415) 362-2512 |
| Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered direct from Berrett-Koehler at the address above. |
| Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the "Special Sales Department" at the Berrett-Koehler address above. |
| Orders for college textbook/course adoption use. Please contact Berrett-Koehler Publishers at the address above. |
| Orders by U.S. trade bookstores and wholesalers. Please contact Publishers Group West, 4065 Hollis Street, Box 8843, Emeryville, CA 94662. Tel: (510) 658-3453; 1-800-788-3123. Fax: (510) 658-1834. |
Printed in the United States of America
Printed on acid-free and recycled paper that is composed of 85% recycled fiber, including 10% postconsumer waste. |
Library of Congress Cataloging-in-Publication Data
Robinson, Alan G.
Corporate creativity : how innovation and improvement actually
happen / Alan G. Robinson, Sam Stern.
p. cm.
Includes bibliographical references (p. ) and index.
ISBN 1-57675-009-4 (alk. paper)
1. Creative ability in business. 2. Technological innovations
Management. 3. Organizational learning. I. Stern, Sam.
II. Title.
HD53.R6 1997
658dc21 97-24838
CIP |
| 99 98 97 10 9 8 7 6 5 4 3 2 1 |
Book Production: Pleasant Run Publishing Services
Composition: Classic Typography |
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