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Christina Schäffner - Discourse and ideologies

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Page i Discourse and Ideologies title Discourse and - photo 1
Page i
Discourse and Ideologies

title:Discourse and Ideologies Multilingual Matters (Series)
author:Schffner, Christina.
publisher:Multilingual Matters
isbn10 | asin:1853593672
print isbn13:9781853593673
ebook isbn13:9780585171609
language:English
subjectDiscourse analysis--Social aspects, Ideology, Opinion (Philosophy)
publication date:1996
lcc:P302.84.D56 1996eb
ddc:140
subject:Discourse analysis--Social aspects, Ideology, Opinion (Philosophy)
Page ii
Multilingual Matters
Becoming Bilingual
JEAN LYON
Child Language
MICHELLE ALDRIDGE (ed.)
Ethnicity in Eastern Europe
SUE WRIGHT (ed.)
'Francophonie' in the 1990s
DENNIS AGER
Intercultural Communication
ROBERT YOUNG
Language Attitudes in Sub-Saharan Africa
E. ADEGBIJA
Language, Culture and Communication in Contemporary Europe
CHARLOTTE HOFFMANN (ed.)
Language, Education and Society in a Changing World
TINA HICKEY and JENNY WILLIAMS (eds)
Languages in America
SUSAN J. DICKER
Languages in Contact and Conflict
SUE WRIGHT (ed.)
Language Policies in English-Dominant Countries
MICHAEL HERRIMAN and BARBARA BURNABY (eds)
Monolingualism and Bilingualism
SUE WRIGHT (ed.)
Multilingual Japan
JOHN C. MAHER and KYOKO YASHIRO (eds)
Quebec's Aboriginal Languages
JACQUES MAURAIS (ed.)
A Reader in French Sociolinguistics
MALCOLM OFFORD (ed.)
Please contact us for the latest book information:
Multilingual Matters Ltd, Frankfurt Lodge,
Clevedon Hall, Victoria Road, Clevedon, BS21 7SJ.
Page iii
Discourse and Ideologies
Edited by
Christina Schffner
and Helen Kelly-Holmes
MULTILINGUAL MATTERS LTD
Clevedon Philadelphia Toronto Adelaide Johannesburg
Page iv
Library of Congress Cataloging in Publication Data
A Library of Congress Catalog record for this book is available.
British Library Cataloguing in Publication Data
A CIP catalogue record for this book is available from the British Library.
ISBN 1-85359-367-2 (hbk)
Multilingual Matters Ltd
UK: Frankfurt Lodge, Clevedon Hall, Victoria Road, Clevedon BS21 7SJ.
USA: 1900 Frost Road, Suite 101, Bristol, PA 19007, USA.
Canada: OISE, 712 Gordon Baker Road, Toronto, Ontario, Canada M2H 3RT.
Australia: P.O. Box 6025,95 Gilles Street, Adelaide, SA 5000, Australia.
South Africa: PO Box 1080, Northcliffe 2115, Johannesburg, South Africa.
Copyright 1996 Christina Schffner, Helen Kelly-Holmes and the authors of
the individual chapters.
This book is also available as Vol. 2, No. 2 of the journal Current Issues in
Language and Society.
All rights reserved. No part of this work may be reproduced in any form or by
any means without permission in writing from the publisher.
Printed and bound in Great Britain by Short Run Press.
Page v
Contents
Christina Schffner: Editorial
1
Teun A. van Dijk: Discourse, Opinions and Ideologies
7
The Debate
38
Michael Billig: Discourse, Opinions and Ideologies: A Comment
54
Teun A. van Dijk: Against Reductionism: A Rejoinder
60

Page 1
Editorial
Christina Schffner
Institute for the Study of Language and Society, Aston University, Aston Triangle, Birmingham B4 7ET, UK
Introduction
Studying texts and discourse and their social context provides evidence of ongoing processes, such as the relationship between social change and communicative or linguistic change, the constitution of social identities, or the (re)constitution of knowledge and ideology. Promoting a fruitful and interdisciplinary debate on such topics is the main aim of Current Issues in Language and Society. Since terms such as interaction, cognition, discourse, and ideology are regularly used in various disciplines, it appears appropriate to look at them in more detail.
What is Ideology?
The notion of ideology is a fairly complex and controversial one. According to Williams (1976: 126), the word 'ideology' 'first appeared in English in 1796, as a direct translation of the new French word idologie which had been proposed in that year by the rationalist philosopher Destutt de Tracy', to denote the 'science of ideas, in order to distinguish it from the ancient metaphysics'. In addition to this scientific sense, there is a more pejorative sense of the word in the philosophical tradition, originating from the 19th century and popularised by the writings of Marx & Engels (1976). For them, the ruling ideas of an epoch were 'nothing more than the ideal expression of the dominant material relationships', and failure to realise this produced ideology as an upside-down version of reality. This is reflected in the notion of ideology as 'false consciousness'. There is also a more neutral sense of ideology in Marx' writings, ideology as a 'set of ideas which arise from a given set of material interests' (Williams, 1976: 129). This sense was elaborated by Lenin for whom ideology is the system of ideas that are appropriate to a social class, usually an economically defined class, identified by a qualifying adjective: proletarian ideology, bourgeois ideology, etc.
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