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Pike - Project Fear: how an unlikely alliance left a kingdom united but a country divided

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Pike Project Fear: how an unlikely alliance left a kingdom united but a country divided
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Project Fear: how an unlikely alliance left a kingdom united but a country divided: summary, description and annotation

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As the clock struck 10 p.m. on Thursday 18 September 2014, polling stations across Scotland closed, signalling the end of two and a half bruising years of debate for the Yes and No campaigns. Dubbed Project Fear, the unique Better Together alliance was relieved as victory was secured and a weary and dejected Alex Salmond tendered his resignation. But the relief proved to be premature. Despite the defeat, the Scottish National Party grew in strength and gained unprecedented momentum, transforming its referendum failure into stunning general election success. The SNP went on to dominate the polls in Scotland, and the party s tsunami surge of support created a dynamic new force in Westminster. Now, Joe Pike delves deep into the nail-biting back-room operations of the referendums No campaign, examining the striking shift in Scottish political attitudes and its effect on the most unpredictable election in a generation. Based on over fifty private interviews with those at the heart...

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Explosive.

Daily Mail

Brilliant.

Sunday Times

A racy eye-witness account.

The Independent

Remarkably revealing, and often amusing too.

Andrew Sparrow, The Guardian

Fabulous Seriously, read it.Its fascinating and beautifully written.

Isabel Hardman, The Spectator

[An] adrenaline-fuelled, blood and guts account.

Prospect

The best (and most entertaining) account yet of the Scottish referendum Lots of lessons for the EU referendum.

(Lord) Andrew Cooper, former director of strategy to David Cameron

A great read and very well written.

Nicola Sturgeon MSP, First Minister of Scotland

Shocking, riveting and hilarious. The ScottishThick of It.

Owen Jones

Thrilling It is gripping. It is a page-turner. It is unputdownable.

Iain Martin, CapX

A political Popbitch that will delight, enrage, offend and scandalise Wickedly indiscreet and all the more entertaining for its light touch and breezy style.

Stephen Daisley, STV

Gossipy and full of fizz a pacy, readable and politically salacious account.

Scottish Review of Books

Delicious behind-the-scenes gossip.

Matt Forde

As good as everyone says. Insightful, punchy, funny.

Chris Deerin

For Mike, Claire, Jess & Gordon

CONTENTS

T he idea for this project came during Christmas 2014, soon after Scotlands independence referendum. It had been a unique, thrilling and transformative time in Scottish and British politics. And, for me, the unlikely alliance of the three pro-UK parties in a Better Together coalition had been particularly fascinating.

Yet, despite capturing global media attention, no one had fully uncovered and documented what was happening behind the scenes. The more I talked to politicians, advisers and staffers, the more I was convinced that there was a fascinating tale to be told.

Project Fear began as an account of the referendums No campaign but, after my publisher Iain Dale wisely suggested that the general election in Scotland might be quite interesting, the books scope was extended to a second section exploring the activities of the three pro-UK parties up to 8 May 2015. With Scottish Labour at least back then the best-represented at Westminster, its affairs dominate.

This book is neither an exhaustive history of events, nor an assessment of the merits of arguments on either side. The majority of the content is based on over fifty interviews with key players, almost all conducted in person, with many speaking for the first time. Every interview from junior staff to leading politicians was conducted on the same off-the-record basis. Only a handful of people refused to be involved.

When quotation marks are used, the source was either someone directly involved, a witness to a conversation or a transcript. Quotes without quotation marks merely summarise the thrust of what was said. Many interviewees have kindly provided emails, internal documents, polling information, contemporaneous notes and the content of text messages.

I hope this is a pacy, entertaining read, full of fresh insight and of particular interest to those keen on understanding contemporary UK politics, campaigns and referendums. Ahead of the EU referendum and perhaps even a second Scottish referendum there is clearly much to learn. I have kept analysis to a minimum, allowing those at the centre of events to provide their own contrasting interpretations, and readers to make up their own minds.

My then partner, now husband, Gordon Aikman worked for Better Together until being diagnosed with the terminal neurodegenerative condition motor neurone disease in early 2014. To avoid any conflict of interest, I have steered clear of his involvement.

I am, above all, extremely grateful to my sources. They have been generous with their time and now both the referendum and general election are behind us candid in their contributions. I realise some may not enjoy depictions of themselves in print, but I hope that participants in the process will recognise the care taken to be both empathetic and fair.

Iain Dale kindly took a punt on this, my first book, and I am indebted to him for his continued encouragement and advice. Olivia Beattie and Melissa Bond at Biteback Publishing have done sterling work getting the project into shape and turning the text around in time for the first anniversary of the independence referendum.

Edward Durnall at Opal deserves credit for fixing my laptop (and saving the text) when it came into contact with a cup of coffee.

I am grateful to Catherine Houlihan for her support, and to my colleagues at the Scottish Parliament: Paul McKinney, Peter MacMahon, Kathryn Samson, Alistair McKenzie and Kerry Plummer.

Dr Helen OShea, Dr Mike Pike, Dr Claire Burns, Dr Gerard Cummins and Giles Winn have all provided invaluable feedback on early drafts. However, any errors remain mine and mine alone.

Finally, Gordon Aikman has been a constant source of encouragement and support. His fearlessness, kindness, reassurance and patience have made me a far better person.

Joe Pike

@joepike

Edinburgh, August 2015

GEOFF ABERDEIN : Chief of staff to Alex Salmond.

GORDON AIKMAN : Director of research, Better Together.

DANNY ALEXANDER : Chief Secretary to the Treasury, 201015. Liberal Democrat MP for Inverness, Nairn, Badenoch & Strathspey, 200515.

DOUGLAS ALEXANDER : Labours 2015 chair of general strategy. MP for Paisley South, 19972005, and for Paisley & Renfrewshire South, 200515.

PHIL ANDERTON : Board member, Better Together. Business consultant.

MICHAEL ASHCROFT : Businessman. Conservative peer. Pollster.

JACKIE BAILLIE : Board member, Better Together. Labour MSP for Dumbarton, 1999 to present day.

ED BALLS : Shadow Chancellor of the Exchequer, 201115. Labour MP for Normanton, 200510, and for Morley & Outwood, 201015.

EDDIE BARNES : Director of strategy and communications, Scottish Conservatives.

GREG BEALES : Director of strategy to Ed Miliband.

TORSTEN BELL : Director of policy to Ed Miliband.

NATALIE BENNETT : Leader, the Green Party of England and Wales, 2012 to present day.

GORDON BROWN : Prime Minister, 200710. Labour MP for Dunfermline East, 19832005, and for Kirkcaldy & Cowdenbeath, 200515.

DAVID CAMERON : Prime Minister, 2010 to present day. Leader, Conservative Party, 2005 to present day.

ALASTAIR CAMPBELL : Journalist. Author. Director of communications and strategy to Tony Blair, 19972003.

GLENN CAMPBELL : Political correspondent, BBC Scotland.

ALISTAIR CARMICHAEL : Secretary of State for Scotland, 201315. Liberal Democrat MP for Orkney & Shetland, 2001 to present day.

MARK CARNEY : Governor, Bank of England.

SCOTT CHISHOLM : Media trainer. Former Sky News anchor.

NICK CLEGG : Deputy Prime Minister, 201015. Leader, Liberal Democrats, 200715.

ANDREW COOPER : Director of strategy to David Cameron, 201113. Co-founder, Populus.

LYNTON CROSBY : Campaign consultant to Conservative Party, 2012 to present day.

MARGARET CURRAN : Shadow Secretary of State for Scotland, 201115. Labour MP for Glasgow East, 201015.

JOHN CURTICE : Professor of politics, Strathclyde University. President, British Polling Council.

SUSAN DALGETY : Director of communications, Scottish Labour, 2015.

ALISTAIR DARLING : Chair, Better Together, 201214. Chancellor of the Exchequer, 200710. Labour MP for Edinburgh Central, 19872005, and for Edinburgh South West, 200515.

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