Rheingold - Smart mobs: the next social revolution
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Author photograph Justin Hall
Howard Rheingold is one of the worlds foremost authorities on the social implications of technology. Over the past twenty years he has traveled around the world, observing and writing about emerging trends in computing, communications, and culture. One of the creators and former founding executive editor of HotWired, he has served as editor of TheWhole Catalog, Earth Review, editor-in-chief of The Millennium Whole Earth and on-line host for The Well. The author of several books, including The Virtual Community, Virtual Reality, and Tools for Thought, he lives in Mill Valley, California. Visit his web site at www.smartmobs.com.
[Rheingolds] notion of smart mobs is a provocative distillation, a sort of unified field theory of current tech thinking.
Business Week
Rheingold has for a generation examined the unintended and imaginative uses of new technology by society. He helped pioneer virtual communitiesa phrase he inventedbefore most people had even heard of e-mail or seen a cell phone.
Washington Post
Mr. Rheingold can recognize a revolution. He published The VirtualCommunity in 1993, long before corporate America realized that the killer app of the Internet would be the connections that the Net allows between people. He sees a similar shift with smart mobs and what he calls swarming.
New York Times
[Rheingold is] exploring intriguing new questions.
New Scientist
[Rheingold] draws on a bewildering range of disciplines to examine what life in such a world might be like.much food for thought for people who want to be informed about whats about to engulf them.
San Francisco Chronicle
This is an extraordinarily important book, rich in implications for everyone from teens and CEOs, to parents and Pentagon generals.
Paul Saffo, Director, Institute for the Future
To track where technology bends society, Ive learned to follow Howard Rheingold. He always leads a grand tour, and this time is no different. In this book, he takes you to the edge of the global brain as made real by thumb tribes and mobile networks. You dont want to leave.
Kevin Kelly, Editor-at-Large, Wired
From techno-animism and hyper-coordination, to smartifacts and social networks, this insightful and engaging guided tour through the next communications renaissance is at turns inspiring, frightening, but always fascinating. Smart Mobs is Rheingolds greatest achievement.
Douglas Rushkoff, author of
Coercion, Media Virus, and Nothing Sacred,
Professor, New York Universitys
Interactive Telecommunications Program
Howard Rheingold has always been about ten years ahead of the rest of us, but Smart Mobs may be his most visionary book yet. Anyone interested in the future of technology and society will find this book fascinating reading.
Steven Johnson, author of Emergence and Interface Culture
Smart Mobs is hot on the trail of a technology that is hot-wiring social networks around the world, with unexpected and fascinating implications for all of us.
David Weinberger, author of
Small Pieces Loosely Joined and co-author of
The Cluetrain Manifesto
I congratulate Howard Rheingold on his very thorough summary of one of the greatest transformations of human societyperhaps even more profound than the development of writing.
Sir Arthur C. Clarke
To Hannah Geraldine Rheingold, my mother and teacher, who gave me permission to color outside the lines: Thank you, Mom.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and where Perseus Publishing was aware of a trademark claim, the designations have been printed in initial capital letters.
Copyright 2002 by Howard Rheingold
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Cataloging-in-Publication Data is available from the Library of Congress
ISBN-10 0-7382-0608-3 (hc.)
ISBN-13 978-0-7382-0608-0 (hc.)
ISBN-10 0-7382-0861-2 (pbk.)
ISBN-13 978-0-7382-0861-9 (pbk.)
eBook ISBN: 9780465004393
Basic Books is a member of the Perseus Books Group.
Find us on the World Wide Web at http://www.basicbooks.com
Basic Books are available at special discounts for bulk purchases in the U.S. by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 11 Cambridge Center, Cambridge, MA 02142, or call (800) 255-1514 or (617) 252-5298, or e-mail .
Text design by Brent Wilcox
Set in 10.5-point New Caledonia by the Perseus Books Group
EBA 06 07 08 09 15 14 13 12 11 10 9 8 7 6
The Virtual Community
Tools for Thought
They Have a Word for It
Virtual Reality
Exploring the World of Lucid Dreaming (coauthor)
Higher Creativity (coauthor)
Excursions to the Far Side of the Mind
The Cognitive Connection (coauthor)
TO THE FOLLOWING PEOPLE: THANK YOU! I COULD NEVER HAVE DONE this without you.
Marc A. Smith convinced me that I could weave a book from our many-stranded conversations about cooperation, communication, and computation and then stuck with me to inspire, provoke, support, and educate over the two years it took to do it.
Kevin Kelly, who has patiently pushed, persuaded, edited, and criticized my work for more than a decade, suggested that I turn one of the chapter titles into the name of this book.
My agents, John Brockman and Katinka Matson, who never settle for less, rejected my first two attempts at a book proposal and then found me an editor who understood what I was trying to do.
Nick Philipson at Perseus Books has been this books champion from the beginning. This was our first book together; I hope it wont be our last.
Moya Mason, researcher extraordinaire, has been intelligent, incisive, meticulous, creative, perfectionistic, and confident. This is our second book together; I hope it wont be our last.
Michele Armstrong transcribed many hours of interviews, not all of which were conducted under ideal conditions.
Jennifer Swearingen is an authors dreamthe best copy editor I have encountered.
Bryan Alexander, Timothy Burke, Charles Cameron, Peter Feltham, Gary Jones, Jim Lai, and Michael Wilson were the smartest, best-read, most candid online brain trust I could have hoped for.
Joanna Lemola and Alex Nieminen in Helsinki; Mimi Ito, Joi Ito, and Justin Hall in Tokyo; Judith Donath in Cambridge; and Michael Thomsen in Stockholm were invaluable guides to emerging cultures in their parts of the world. Tim Pozar and Robert Heverly tutored me in the complexities of wireless technology and regulation. Lawrence Lessig alerted me to the attempt to enclose the Internets innovation commons. David Reed showed me the key connections between social networks, communication networks, and the cornucopia of the commons they make possible.
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