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W. Kip Viscusi - Economics of Regulation and Antitrust

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A thoroughly revised and updated edition of the leading textbook on government and business policy, presenting the key principles underlying sound regulatory and antitrust policy.

Regulation and antitrust are key elements of government policy. This new edition of the leading textbook on government and business policy explains how the latest theoretical and empirical economic tools can be employed to analyze pressing regulatory and antitrust issues. The book departs from the common emphasis on institutions, focusing instead on the relevant underlying economic issues, using state-of-the-art analysis to assess the appropriate design of regulatory and antitrust policy. Extensive case studies illustrate fundamental principles and provide insight on key issues in regulation and antitrust policy.

This fifth edition has been thoroughly revised and updated, reflecting both the latest developments in economic analysis and recent economic events. The text examines regulatory practices through the end of the Obama and beginning of the Trump administrations. New material includes coverage of global competition and the activities of the European Commission; recent mergers, including Comcast-NBC Universal; antitrust in the new economy, including investigations into Microsoft and Google; the financial crisis of 20072008 and the Dodd-Frank Act; the FDA approval process; climate change policies; and behavioral economics as a tool for designing regulatory strategies.

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ECONOMICS OF REGULATION AND ANTITRUST Fifth Edition W Kip Viscusi Joseph E - photo 1
ECONOMICS OF REGULATION AND ANTITRUST

Fifth Edition

W. Kip Viscusi

Joseph E. Harrington, Jr.

David E. M. Sappington

The MIT Press

Cambridge, Massachusetts

London, England

2018 Massachusetts Institute of Technology

All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher.

This book was set in Times Roman by Westchester Publishing Services. Printed and bound in the United States of America.

Library of Congress Cataloging-in-Publication Data

Names: Viscusi, W. Kip, author. | Harrington, Joseph Emmett, 1957- author. | Sappington, David Edward Michael, author.

Title: Economics of regulation and antitrust / W. Kip Viscusi, Joseph E. Harrington, Jr., and David E. M. Sappington.

Description: Fifth edition. | Cambridge, MA : MIT Press, [2018] | Includes bibliographical references and index.

Identifiers: LCCN 2017056198 | ISBN 9780262038065 (hardcover : alk. paper)

Subjects: LCSH: Industrial policyUnited States. | Trade regulationUnited States. | Antitrust lawUnited States.

Classification: LCC HD3616.U47 V57 2018 | DDC 338.973dc23 LC record available at https://lccn.loc.gov/2017056198

d_r0

Contents

List of Illustrations

The Regulatory Management Process

Benefit-Cost Analysis of Environmental Quality Control

Marginal Analysis of Environmental Policies

Number of Final Economically Significant Rules Published by Presidential Year

Federal Register Pages Published, 19362014

Trends in Code of Federal Regulation Pages, 19502014

Demand and Supply Curves in the Determination of Economic Surplus

Monopoly versus Competition

Real Family Income as a Percentage of 1973 Level

Economies of Scale and Natural Monopoly

Equilibrium of a Monopolistic Competitor

Incentives to Innovate in Monopoly and Competition: Minor Innovation Case

Incentives to Innovate in Monopoly and Competition: Major Innovation Case

The Structure-Conduct-Performance Paradigm of Industrial Organization

Product Differentiation in the Beer Market

Growth in Processor Performance Compared to the VAX 11/780 Benchmark, 19782010

Welfare Effects of the Merger of Standard Propane and ICG Propane

Benefits (A2) and Costs (A1) to Society of Merger

Number of Countries with Competition Laws

Payoff Matrix for Two Competing Firms: Advertising

Payoff Matrix for Two Competing Firms: Beta versus VHS

Monopoly Solution

Cournot Model: Profit Maximization by Firm 1

Cournot Model: Firm 1s Best Reply Function

The Cournot Solution

Differentiated Products Price Game

Profits from Colluding versus Cheating

Preferred Collusive Prices of Duopolists Sharing the Market Equally

Selecting a Stable Collusive Outcome When Firms Have Different Costs

List and Contract Prices of Citric Acid, 19871997

Cartel Pricing of Rail Rates for Shipment of Grain from Chicago to the Atlantic Seaboard, 18801886

Daily Average Inside Spreads for Microsoft, January 1, 1993July 29, 1994

Sustaining Collusion: Number of Firms and Discount Rate

Hub-and-Spoke Collusion in the Toy Manufacturing and Retailing Industries

Calculating Damages in a Price-Fixing Case

The Corporate Leniency Game

Concentration Curves for Industries X and Y

Effect of the Cost of Entry on the Free-Entry Equilibrium Number of Firms

Scale Economies as a Barrier to Entry?

Residual Demand Curve under the Bain-Sylos Postulate

Determination of the Limit Price: Bain-Sylos Model

Effect of the Preentry Output on the Postentry Equilibrium with Adjustment Costs

Airline Route with a Potential Entrant

Incumbent Firms Marginal Cost Curve

Modified Dixit Game

Characteristics of the Six U.S. Merger Waves

Value of Assets as a Percentage of Gross Domestic Product, 18951920 and 19682001

Average Retail Prices of Flagship Brand Twelve-Packs

Merger among Multimarket Firms

Analysis of Cost Savings from a Merger

Social Benefits (A2) and Costs (A1) of a Horizontal MergerPerfect Competition in Premerger Stage

Social Benefits (B2) and Costs (B1) of a Horizontal MergerImperfect Competition in Premerger Stage

Geographic Market Definition

Merger Enhances the Incentive to Raise Price

Upward Pricing Pressure

Successive Monopoly: Premerger and Postmerger

Vertical Monopolization with Fixed-Proportions Production

Potential Cost Savings, MN, from Vertical Integration with Variable-Proportions Production

(a) Pre-Vertical Integration; (b) Post-Vertical Integration

Enforcement Actions in Vertical Mergers by Presidential Administration, 19942015

Effect of Exclusive Dealing on Profit and Welfare

Potential Profit Not Captured through Single Monopoly Price

Demand for Copying Services with Consumer Surpluses for Zero-Price Case

Tying Solution: Maximizing Profit

An Explanation for RPM: Shifting Out Demand

Monopoly Equilibrium

Vertically Related Stages of Aluminum Industry

(a) Pre-entry and (b) Postentry Situations with Normal Competition

Postentry Situation with Possible Predation

Profit Pattern under Predatory Pricing

Region Showing Predatory Prices under ATC Rule That Are Not Predatory under Areeda-Turner Rule

(a) Net Surplus to a Consumer from Equipment and Service (b) Change in Demand for Service in Response to a Change in the Price of Service

Price Discrimination That Decreases Total Surplus

Price Discrimination That Increases Total Surplus

Network Externalities

Demand for a Product with Network Externalities

Firm 1s Current and Future Profits

Optimal Price of Firm 1 Depending on Firms Installed Bases

Average Direction of Future Installed Bases Depending on Firms Current Installed Bases

Microsofts Share of the Browser Market (Three-Month Moving Average of Usage by ISP Category)

Feedback Loop with Big Data in Online Services

User Groups Interact through a Two-Sided Platform

(a) Buyers Value from the Platform (b) Sellers Value from the Platform

(a) Change in Buyers Value from the Platform (b) Change in Sellers Value from the Platform

Higher Marginal Revenue for User Group 1 from Network Effects on User Group 2

Benefit and Supply of Innovation

Change in Innovation Rate and Innovation Prize

Cost Curves of a Natural Monopoly

Temporary Natural Monopoly

Number of Economic Regulatory Legislative Acts

Optimal Regulatory Policy: Peltzman Model

Political Equilibrium: Becker Model

Deregulation of Restrictions on Intrastate Bank Branching

Prices Set by a Public Enterprise and a Profit-Maximizing Firm

Franchise Bidding Using a Modified English Auction

Franchise Bidding under a Proportional Franchise Fee

Franchise Bidding at Renewal Time

Physical Design of a Cable System

Average Total Cost for Cable Television Given Fixed Plant Size (1982 dollars)

Average Total Cost for Cable Television Given Fixed Market Penetration (1982 dollars)

Real Cable Service Rates, 19841995

Welfare Analysis of Higher Cable Rates and More Cable Channels

Economies of Scale, up to Output

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