• Complain

Hartmann Tilo - Media Choice: A Theoretical and Empirical Overview

Here you can read online Hartmann Tilo - Media Choice: A Theoretical and Empirical Overview full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2009, publisher: Routledge, genre: Politics. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Hartmann Tilo Media Choice: A Theoretical and Empirical Overview
  • Book:
    Media Choice: A Theoretical and Empirical Overview
  • Author:
  • Publisher:
    Routledge
  • Genre:
  • Year:
    2009
  • Rating:
    5 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 100
    • 1
    • 2
    • 3
    • 4
    • 5

Media Choice: A Theoretical and Empirical Overview: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Media Choice: A Theoretical and Empirical Overview" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individuals exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term media choice is used here to represent any implicit/automatic/spontaneous or explicit/deliberate decisions of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Hartmann Tilo: author's other books


Who wrote Media Choice: A Theoretical and Empirical Overview? Find out the surname, the name of the author of the book and a list of all author's works by series.

Media Choice: A Theoretical and Empirical Overview — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Media Choice: A Theoretical and Empirical Overview" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make

Media Choice

This timely collection represents the next generation of research in media psychology, bridging selective exposure to a larger framework of choice in media usage. Considering the myriad media options available, this work seeks to answer such questions as: What mechanisms guide an individuals exposure to/choice of media? How can researchers model them?

Editor Tilo Hartmann provides a thorough overview of various perspectives on media choice, offering a foundation to stimulate new research initiatives. Contributors to the work include top-notch scholars from the United States and Europe, representing the current state of research in this area.

This volume will be of great interest to scholars utilizing a psychological approach to media study, and it will be relevant to researchers seeking a state-of-the-art overview about the field or who are interested in a systematized look at the research conducted in the past.

Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.

Media Choice

A Theoretical and Empirical Overview

Edited by Tilo Hartmann

Media Choice A Theoretical and Empirical Overview - image 1

NEW YORK AND LONDON

First published 2009
by Routledge
270 Madison Ave, New York, NY 10016

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2009.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

2009 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data
Media choice : a theoretical and empirical overview/[edited] by Tilo Hartmann.
p. cm.
1. Mass mediaSocial aspects. 2. Mass mediaPsychological aspects. 3. Choice (Psychology) I. Hartmann, Tilo.
HM1206.M3894 2008
306.4'6--dc22
2008027006

ISBN13: 978-1-135-92506-2 ePub ISBN

ISBN10: 0-415-96456-3 (hbk)

ISBN10: 0-415-96458-X (pbk)

ISBN10: 0-203-93865-8 (ebk)

ISBN13: 978-0-415-96456-2 (hbk)

ISBN13: 978-0-415-96458-6 (pbk)

ISBN13: 978-0-203-93865-2 (ebk)

Contents


TILO HARTMANN


ROBERT LAROSE


TILO HARTMANN


MARINA KRCMAR AND YULIYA STRIZHAKOVA


HELMUT SCHERER AND TERESA K. NAAB


JENS WOLLING


JULIAN N. MAREWSKI, MIRTA GALESIC, AND GERD GIGERENZER


WOLFGANG DONSBACH


MATTHIAS R. HASTALL


MARY BETH OLIVER


ANDREAS FAHR AND TABEA BCKING


HELENA BILANDZIC


JAMES G. WEBSTER


CEES M. KOOLSTRA, UTE RITTERFELD, AND PETER VORDERER


ALAN R. DENNIS, ROBERT M. FULLER, AND JOSEPH S. VALACICH


THILO VON PAPE

Figures

2.1

Path Analysis of Social Cognitive Model of Internet Usage

2.2

Socio-cognitive Model of Broadband Adoption

3.1

The Theories of Reasoned Action and Planned Behavior

6.1

Quality Perception and Transfer

6.2

Calculating the QA for the Desired Features

6.3

Calculating the QA for the Undesired Features

6.4

Logical Weaknesses in the Multiplication Approach of the Expectancy Value Theory

6.5

The Structure of Quality Dimensions as a Comparative Concept

7.1

How Does the Recognition Heuristic Work?

8.1

Intervening Variables in the Course of Dissonance Research

8.2

Logic of the Unit of Analysis

8.3

Differential Effects of Dissonance for Positive and Negative Information

9.1

Basic Assumptions of the Informational Utility Model by Atkin

9.2

Assumptions of the Informational Utility Model by Knobloch-Westerwick, Hastall, Grimmer, and Brck

9.3

Selective Exposure to Positive and Negative News Combined as Function of Informational Utility

11.1

Affect as Moderating Factor in the Gratification Discrepancy Model

15.1

Media Synchronicity Theory Implications for Media Choice

15.2

Communication System and Media Capabilities

16.1

Adoption Curve

Tables

5.1

Types of Costs in the Communication Process

7.1

Hypothetical Movie Environment

11.1

Factor Analysis: Reasons for Program Avoidance

15.1

Communication Process Characteristics

15.2

Comparison of Selected Media and their Capabilities

Contributors

Helena Bilandzic, Ph.D., Assistant Professor at the University of Erfurt in Germany. Research interests include media use, cultivation, narrative persuasion, qualitative and quantitative methodology.

Tabea Bcking, Ph.D., Assistant Professor at the Ludwig-Maximilians-University Munich. Interests include framing research, search engines and new media, media choice, and methodological issues.

Alan R. Dennis, Professor of Information Systems. Holds the John T. Chambers Chair of Internet Systems in the Kelley School of Business at Indiana University. His research interests include team collaboration, knowledge management, and the Internet.

Wolfgang Donsbach, Professor of Communication and founding director of the Department of Communication at Dresden University of Technology, Germany. He has taught at the universities of Dortmund, Mainz and Berlin in Germany, and was a visiting professor at Syracuse University (USA), University of Navarra (Spain), and Harvard University. He has been president of the World Association for Public Opinion Research (19951996) and the International Communication Association (20042005). Donsbach has been managing editor of the

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Media Choice: A Theoretical and Empirical Overview»

Look at similar books to Media Choice: A Theoretical and Empirical Overview. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Media Choice: A Theoretical and Empirical Overview»

Discussion, reviews of the book Media Choice: A Theoretical and Empirical Overview and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.