Keith Sawyer - Group Genius
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- Year:2017
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Revised Edition copyright 2017 by Keith Sawyer
Published by Basic Books, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc.
Hardcover edition first published in 2007 by Basic Books
Paperback edition first published in 2008 by Basic Books
All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews.
For information, address Basic Books, 1290 Avenue of the Americas, New York, NY 10104.
Books published by Basic Books are available at special discounts for bulk purchases in the United States by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 2300 Chestnut Street, Suite 200, Philadelphia, PA 19103, or call (800) 810-4145, ext. 5000, or e-mail special.markets@perseusbooks.com.
Designed by Amy Quinn
Library of Congress Cataloging-in-Publication Data
Sawyer, R. Keith (Robert Keith)
Group genius : the creative power of collaboration / by Keith Sawyer.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-465-07192-0
ISBN-10: 0-465-07192-9
1. Group problem solving. 2. Creative thinking. I. Title.
HD30.29.S29 2007
658.4036dc22
2007008007
ISBN-13: 978-0-465-09663-3 (2017 edition)
EBook ISBN: 978-0-465-09358-8
E3-20170402-JV-NF
Insightful.
Fast Company
Sawyer is an unusually interesting writer: jazz pianist, former video-game designer, and now a university professor of education and psychology. [Group Genius] offers interesting angles (a writer alone in his attic is still in some sense collaborating with all the other writers who wrote the books he has read), and the accounts of his own close studies of theatre-improv groups or jazz bands are fresh and illuminating.
Guardian (UK)
Making good use of examples from jazz, theater, creative writing, cycling, banking, and computers, the associate professor tries to drive home his points in a lively manner.
Shanghai Daily
Keith Sawyers Group Genius is an intriguing look at the role of collaboration in creativity and innovation. It will likely challenge your understanding of how innovation happens and how a culture that encourages innovation can be developed within your organization.
Asheville Citizen Times
There is plenty of good thinking [in Group Genius] about the creative process and how it has successfully been applied to products that are central to our daily lives.
Financial Executive
Judiciously wielding exercises and dozens of examples, Sawyer (Explaining Creativity) helps the reader think and function in and out of groups.
Publishers Weekly
I cant stop thinking and talking about Group Genius. Its filled with insightful nuggetsfrom improvisational theater to the advent of Monopoly to Impressionist painting to the invention of the mountain bikeabout teams and the creative process. Whether shedding new light on brainstorming or exploring the subtleties of language, Sawyer made me see creativity in a whole new way.
Ori Brafman, author of The Starfish and the Spider
Creativity can be planned. Keith Sawyer spent years studying jazz bands and improvisational theater troupes, discovering the structural rules underneath their seemingly effortless creativity.
Chip Heath and Dan Heath, authors of Made to Stick
One of the best book Ive read about creativity and collaboration. Youll find fascinating stories and insightful advice on every page. Everybody who seeks to be more creative should read this book right away.
Josh Linkner, New York Timesbestselling author of Disciplined Dreaming and The Road To Reinvention, four-time tech founder and CEO, and chairman of the Institute for Applied Creativity
Keith Sawyer has emerged as the worlds leading scholar on innovative, collaborative creativity. Sawyer is that rare scholar who has also been there in the start-ups and the jazz joints and the improv meccas. He is a consummate storyteller and a sure-handed guide to the secrets of success in the ever-changing global marketplace. Group Genius is essential reading for anyone who competes in that marketplace.
David Henry Feldman, professor of child development, Tufts University
Filled with a wealth of wisdom and rich examples, Group Genius provides actionable guidance on how to generate truly innovative ideas through collaboration. It is a terrific manual for any team!
Tina Seelig, professor of the practice, Stanford University, and author of Insight Out, inGenius, and What I Wish I Knew When I Was 20
Group Genius is a lighthouse of a book. It sheds light on knowledge that has always been there but slightly in the dark. The arrival of crowdsourcing is further proof of the extreme validity of Keith Sawyers thesis. Ideas no longer come from some guy in a garage, they come from the meeting of 6 billion minds.
Alasdhair Macgregor-Hastie, vice president, BETC
So you think that every creative breakthrough is the brainchild of a single lone genius? Think again. Using both scientific research and specific examples, Keith Sawyer makes the strongest possible case for the creativity of collaborative groups.
Dr. Dean Keith Simonton, distinguished professor of psychology, University of California, Davis
Zig Zag: The Surprising Path to Greater Creativity
Explaining Creativity: The Science of Human Innovation
Group Creativity: Music, Theater, Collaboration
Creativity and Development
Improvised Dialogues: Emergence and Creativity in Conversation
Creating Conversations: Improvisation in Everyday Discourse
Creativity in Performance
For Barb
W hen CNN asked me to appear on a one-hour special about genius hosted by Sanjay Gupta, MD, the invitation presented a challenge: how to condense into a ten-minute segment my broad expertise and how to choose material that would be especially interesting to viewers. I had ten years of business experience as a management consultant, advising large companies like Citibank and US West on innovation. Id spent fifteen years studying the science of creativity, starting with my PhD in psychology at the University of Chicago. And through it all, Id continued playing jazz piano just as I had back in high school and college.
But it didnt take me long to decide what to present on CNNI took their crew to Chicago to film the onstage collaborations of iO, the influential improvisational theater that launched Mike Myers, Tina Fey, and Jordan Peele. The reason? Both my research and my real-world experience had led me to the same conclusion: collaboration is the secret to breakthrough creativity. Id just finished a ten-year study of how Chicago actors improvise dialogue on stage, and Id discovered that group improv was the purest form of collaboration. The rest of the CNN special was about individual geniuswith segments on brain scanning and child prodigiesbut when it came to creativity, the show focused on what I call group genius.
When the first version of Group Genius was published in 2007, it was pretty radical to claim that collaboration drives innovation. The accepted wisdom was that brilliant people came up with creative ideas all by themselves. Business leaders competed to hire the most creative professionalsoffering free lunch, day care, and Ping-Pong tables. They were convinced that they needed special geniuses to generate innovation. Most creativity advice books told people how to come up with better ideas.
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