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Juana Bordas - The Power of Latino Leadership: Culture, Inclusion, and Contribution

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Over 50 million Latinos live in the United States, and its estimated that by 2050 one in three of the US population will be Hispanic. What does it take to lead such a varied and vibrant people who hail from twenty-two different countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead? Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that richly illustrate the inclusive, people-oriented, socially responsible, and life-affirming way Latinos have led their communities. Bordas includes the voices and experiences of other distinguished Latino leaders and vivid dichos (traditional sayings) that illustrate positive aspects of the Latino culture. This unprecedented book illustrates powerful and distinctive lessons that will inform leaders of every background.

Juana Bordas: author's other books


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More Praise for The Power of Latino Leadership

Latinos have advanced because of the activist tradition of our leaders who organized people to address social injustice. As the Latino community comes into its power, our future leaders can learn from The Power of Latino Leadership as they create their own history. Si Se PuedeYes We Can is a call to action. This book captures this spirit.

Dolores Huerta, President, Dolores Huerta Foundation; cofounder, United Farm
Workers; and recipient of the Presidential Medal of Freedom

Latinos are part of the fabric of America. Our culture and values are perfectly consistent with the American Dream that has made and continues to make the United States great. The Power of Latino Leadership explores a leadership model to maximize the role of Latinos in Americas future growth and prosperity.

Julin Castro, Mayor of San Antonio, Texas

The Power of Latino Leadership is a must-read for Latinos who want to integrate their history and culture into their future contributions, whether just starting on their leadership journey or already recognized leaders.

Carlos F. Orta, President and CEO, Hispanic Association on Corporate
Responsibility

At Western Union, I have the opportunity to see leadership in many ways. The most impactful are the hardworking, everyday heroes that make a difference in their communities. Bordas celebrates this type of leadership in this inspiring book. The Power of Latino Leadership brings to life the contributions US Latinos are making to invigorate our communities, culture, and economy.

Hikmet Ersek, President and CEO, Western Union

It is now that Latino political and social strengths are being realized. This is attributed to leadership within the Latino community that has singularly focused on ensuring that our voices are heard and that we influence all sectors of American life. In The Power of Latino Leadership, Bordas offers a model for future leadership that draws on our strengths and leverages our enormous potential.

Lisa Garcia Quiroz, Senior Vice President for Corporate Responsibility and Chief
Diversity Officer, Time Warner, and Founding Publisher, People en Espaol

This book is a must for anyone who wants to know how leaders develop their practices within a community context. Bordas has pulled together illuminating examples with great lessons for anyone working to create an equitable and truly diverse society.

Rinku Sen, President, Applied Research Center; Publisher, Colorlines.com ; and author of The Accidental American

To the joy of some and the panic of others, America grows more diverse by the day. Leaders want to understand and motivate those they lead but may feel intimidated by the complex history and culture of Latinos in America. Native-born and immigrant...newly arrived and in the country since before there was a United States, Spanish-speaking, bilingual, English-dominant, with roots in countries running from Mexico all the way to the tip of South America...its a lot to master! Juana Bordas has written a handbook for making sense of it all. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.

Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the
Nation, NPR

As one of the foremost experts on leadership in the Latino community, Juana Bordas has mentored generations of young Hispanics throughout her distinguished career. In her acclaimed new book, The Power of Latino Leadership, she presents a compelling case for how the strengths Hispanics bring to the tabledeep roots, strong values, and our multifaceted culturecan infuse new life into and bring a fresh perspective to leadership development for all our countrys current and future leaders.

Janet Murgua, President, National Council of La Raza

Juana Bordass exploration into the traits of contemporary Latino leaders arrives at an important moment for our country. Latinos are the nations second largest population and, as the 2012 election demonstrated, have become a decisive force in American politics. Bordas provides timely insight into Latino contributions to our nations future and why their influence will continue to increase.

Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials

Juana Bordas is a highly credentialed champion of diversity in leadership and organizational change. Her new book, The Power of Latino Leadership, is a welcome reminder of Juanas lifelong passion to support and empower young Hispanic leaders. To develop a deeper appreciation for the countless contributions the Latino community is making to Americas multicultural leadership journey, read this book!

Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow

THE POWER OF
Latino Leadership

Also by the author Salsa Soul and Spirit Leadership for a Multicultural - photo 1

Also by the author:

Salsa, Soul, and Spirit: Leadership

for a Multicultural Age

THE POWER OF
Latino Leadership

CULTURE, INCLUSION, AND CONTRIBUTION

JUANA BORDAS The Power of Latino Leadership Copyright 2013 by Juana Bordas - photo 2

JUANA BORDAS

The Power of Latino Leadership Copyright 2013 by Juana Bordas All rights - photo 3

The Power of Latino Leadership

Copyright 2013 by Juana Bordas
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

The Power of Latino Leadership Culture Inclusion and Contribution - image 4

Berrett-Koehler Publishers, Inc.
235 Montgomery Street, Suite 650
San Francisco, California 94104-2916
Tel: (415) 288-0260, Fax: (415) 362-2512
www.bkconnection.com

Ordering information for print editions
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com
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