Frank Slootman - Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Praise for Amp It Up

In my 30+ year experience as a venture investor I have never seen anyone rival Frank's operating knowhow. With Frank, it all starts and ends with hardcore and focused execution. Get comfortable with being uncomfortable', hope is not a strategy', and the best way to build a brand is to get more customers' are some of the mantras by which Frank has taught us to live. There is no doubt that he has made many of us better board members, as we assist other CEOs along their journeys.

Doug Leone,
Partner, Sequoia Capital

Frank Slootman is one of the best performing CEOs there is. This book is essential reading for every leader who aspires to motivate teams, inspire excellence, and deliver beyond expectations.

Bill McDermott,
President and CEO, ServiceNow

Amp It Up is a terrific read for leaders and future leaders, whether they are at a startup, an SMB, or a big company. As a CEO, Frank exudes total clarity on what to do, and equally as important what not to do so if you are looking for a mustread about leadership, being focused on your mission, and executing at the highest levels, this is the book!

Joe Tucci,
former Chairman and CEO, EMC

Over the past 15 years, I've had a frontrow seat to watch Frank Slootman's operational excellence on display at Data Domain, ServiceNow, and Snowflake. What makes Frank the best technology CEO on the planet: he sets and then beats unreasonably high expectations; he is a highintegrity people leader; he makes the strategy clear to all; and he is a fearless leader willing to do whatever it takes to win. Amp It Up is a mustread book for anyone looking to take their team and organization to the next level.

Mike Speiser,
Managing Director, Sutter Hill Ventures

Frank worked for me as Data Domain became EMC and wow! what an incredible leader. He built an intensity around clear business priorities and the customer value proposition and drove it through the organization daily. Amp It Up tells that story and how it can be recreated in other organizations.

Pat Gelsinger,
CEO, Intel

Frank Slootman brings his experience of delivering success into plain sight for all of us to learn and be inspired by: simplify the value proposition, focus on the customer, take away distraction and confusion, relentlessly drive execution with excellence, faster Amp It Up is a recipe we can all apply.

Frans van Houten,
CEO of Royal Philips

FRANK SLOOTMAN

AMP IT UP

Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Copyright 2022 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate percopy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 6468600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 7486011, fax (201) 7486008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 7622974, outside the United States at (317) 5723993 or fax (317) 5724002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic formats. For more information about Wiley products, visit our web site at www.wiley.com.

Library of Congress CataloginginPublication Data is Available:

ISBN 9781119836117 (Hardback)
ISBN 9781119836407 (ePDF)
ISBN 9781119836414 (ePub)

Cover Design: Wiley/Kathy Davis
Cover Image: Irina Karpinchik/Getty Images

To the Man (and Woman) in the Arena:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Theodore Roosevelt, 1910