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Daniel J. Schill - The Presidency and Social Media: Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election

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Book:
The Presidency and Social Media: Discourse, Disruption, and Digital Democracy in the 2016 Presidential Election
Author:
Daniel J Schill / John Allen Hendricks
Publisher:
Routledge
Genre:
Books / Politics
Year:
2017
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The Presidency and Social Media

The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trumps tweets and cable-show-call-ins to Sanderss social media machine to Clintons Trump Yourself app and podcast, journalism, social and digital media, and entertainment media were front and center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election.

This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandingsboth theoretical and practicalfor students, researchers, journalists, and practitioners.

Dan Schill is Associate Professor in the School of Communication Studies and Affiliate Professor in Political Science at James Madison University, where he teaches courses in advocacy, political communication, research methods, and media and politics. His research focuses on communication, politics, media, and technology.

John Allen Hendricks is Chair of the Department of Mass Communication and Professor at Stephen F. Austin State University, where he teaches courses in communication theory, research methods, First Amendment law, and media and politics. Dr. Hendricks has authored/edited more than ten books on the topics of media/politics, social media/new media technologies, and the broadcasting industry.

The Presidency and Social Media is the essential and authoritative guide on the use and impact of social media in the 2016 presidential campaign. This impressive and comprehensive volume exposes the good, the bad, and the ugly influence of social media in 2016 but also provides clues to future campaigns. The volume, without question, is the go to source for understanding the evolving role of media in political campaigns.

Robert E. Denton, Jr., W. Thomas Rice Chair, Pamplin College of Business and Head Department of Communication, Virginia Tech

Social media played an unprecedentedand complicatedrole in the 2016 presidential election. Schill and Hendricks have assembled work by impressive scholars that examines this phenomenon from multiple perspectives. The volume is relevant beyond the electoral context, as the tactics employed in the campaign have carried over to governing in unanticipated ways. This rich and comprehensive work is destined to be a landmark in studies of social media, especially as scholars, practitioners, and the public seek to understand the consequences of social-media driven elections and government by tweet.

Diana Owen, Associate Professor of Political Science, Georgetown University

First published 2018

by Routledge

711 Third Avenue, New York, NY 10017

and by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2018 Taylor & Francis

The right of Dan Schill and John Allen Hendricks to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data

Names: Schill, Daniel J., editor. | Hendricks, John Allen, editor.

Title: The presidency and social media : discourse, disruption, and digital

democracy in the 2016 presidential election / edited by Dan Schill and

John Allen Hendricks.

Description: New York, NY : Routledge, [2018] | Includes bibliographical

references and index.

Identifiers: LCCN 2017023941 (print) | LCCN 2017047058 (ebook) |

ISBN 9781315112824 (Master) | ISBN 9781351623193 (WebPDF) |

ISBN 9781351623186 (ePub) | ISBN 9781351623179

(Mobipocket/Kindle) | ISBN 9781138081536 (hbk : alk. paper) |

ISBN 9781138081543 (pbk : alk. paper) | ISBN 9781315112824 (ebk)

Subjects: LCSH: PresidentsUnited StatesElection2017. | Social

mediaPolitical aspectsUnited States. | Internet in political

campaignsUnited States. | Communication in politicsTechnological

innovationsUnited States. | Political campaignsTechnological

innovationsUnited States.

Classification: LCC JK526 2016 (ebook) | LCC JK526 2016 .P737 2018

(print) | DDC 324.7/3dc23

LC record available at https://lccn.loc.gov/2017023941

ISBN: 978-1-138-08153-6 (hbk)

ISBN: 978-1-138-08154-3 (pbk)

ISBN: 978-1-315-11282-4 (ebk)

Typeset in Bembo by Apex CoVantage, LLC

Contents

by Thomas E. Patterson

PART 1
Media Use: Political Engagement and Digital Democracy

Dan Schill and John Allen Hendricks

Michael A. Beam, Paul M. Haridakis, Myiah J. Hutchens, and Jay D. Hmielowski

Sharon E. Jarvis and Jay T. Jennings

Jeffrey H. Kuznekoff, Leland G. Spencer, and Robert N. Burt

PART 2
Media Effects: Traditional Media and Social Media Distribution

Raluca Cozma

Benjamin R. Warner, Molly M. Greenwood, Freddie J. Jennings, and Josh C. Bramlett

Sarah Krongard and Jacob Groshek

PART 3
Candidate Discourse in Social Media: Image, Tone, and Rhetoric

David Lynn Painter and Katherine Rizzo

Kate Kenski and Christine R. Filer

Zac Gershberg

Dannagal G. Young and Johanna M. Lukk

PART 4
Social Media Messaging: Candidate Branding and Agenda Setting

Sarah Oates and Wendy W. Moe

Terri L. Towner

Thomas Kim Hixson

PART 5
Social Media Content: Political Participation and Humor

Andrew S. Ross and Damian J. Rivers

Alison N. Novak

Stephen J. Farnsworth, S. Robert Lichter, and Deanne Canieso

Guide

Until the 1970s, the medias role in American presidential elections was not heavily studied. Political scientists had not yet grasped the fact that political parties and voters were no longer the only important actors in the campaign, and journalism schools were only beginning to expand into the field of mass communication research.

We now know a great deal about the media and presidential elections, particularly when it comes to the traditional news mediatelevision and newspapers. Of course every presidential campaign offers something new and thus something new to study. Donald Trumps 2016 candidacy presented the press with the novelty of covering a candidate who was himself a novelty. Preliminary research on the traditional medias coverage of the Trump candidacy suggests that we need to rethink some of our long-held assumptions about how they report a presidential campaign. The 2020 campaign is likely to require a similar adjustment. The traditional media are conducting internal reviews of what they did in 2016 with an eye toward changing their coverage next time.

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