Costas Panagopoulos - Strategy, Money and Technology in the 2008 Presidential Election

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Strategy, Money and Technology in the 2008 Presidential Election

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular and, more generally, to inform our understanding of contemporary electoral politics.

The selections in this volume probe specific facets of the 2008 contest to provide indepth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race.

The chapters in this book were previously published in special issues of the Journal of Political Marketing .

Costas Panagopoulos is Assistant Professor of Political Science and Director of the Center for Electoral Politics and Democracy at Fordham University, USA.

Strategy, Money and Technology in the 2008 Presidential Election

Edited by
Costas Panagopoulos

First published 2012

by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

2012 Taylor & Francis

This book is a reproduction of the Journal of Political Marketing , vol. 8, issue 4 and vol. 10, issues 1-2. The Publisher requests to those authors who may be citing this book to state, also, the bibliographical details of the special issues on which the book was based.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

ISBN13: 978-0-415-66942-9

Typeset in Times New Roman
by Taylor & Francis Books

Disclaimer
The publisher would like to make readers aware that the chapters in this book are referred to as articles as they had been in the special issue. The publisher accepts responsibility for any inconsistencies that may have arisen in the course of preparing this volume for print.

Contents

Costas Panagopoulos

Taofang Huang and Daron Shaw

James E. Campbell and Bryan J. Dettrey

Costas Panagopoulos and Peter L. Francia

Joseph Bafumi and Michael Herron

Brian J. Brox and Madison L. Cassels

Dino P. Christenson and Corwin D. Smidt

Hans J. G. Hassell

Keena Lipsitz and Costas Panagopoulos

Thad E. Hall and Betsy Sinclair

Daniel E. Bergan

Kevin Wallsten

Marcela Garcia-Castaon, Alison D. Rank, and Matt A. Barreto

John Balz

Terri L. Towner and David A. Dulio

Derrick L. Cogburn and Fatima K. Espinoza-Vasquez

Joseph Bafumi is Assistant Professor of Government at Dartmouth College.

John Balz is a graduate student in Political Science at the University of Chicago.

Matt A. Barreto is Associate Professor of Political Science at the University of Washington.

Daniel E. Bergan is Assistant Professor of Communication at Michigan State University.

Brian J. Brox is Assistant Professor of Political Science at Tulane University.

James E. Campbell is Professor of Political Science at SUNY Buffalo.

Madison L. Cassels is a student at Tulane University.

Dino P. Christenson is Assistant Professor of Political Science at Boston University.

Derrick L. Cogburn is Associate Professor of International Relations at the School of International Service at American University.

Bryan J. Dettrey is a Visiting Assistant Professor at Oklahoma State University.

David A. Dulio is Associate Professor of Political Science at Oakland University.

Fatima K. Espinoza-Vasquez is a graduate student in the School of Information Studies at Syracuse University.

Peter L. Francia is Associate Professor of Political Science at East Carolina University.

Marcela Garcia-Castaon is a graduate student in Political Science at the University of Washington.

Thad E. Hall is Associate Professor of Political Science at the University of Utah.

Hans J. G. Hassell is a graduate student in Political Science at the University of California at San Diego.

Michael Herron is Associate Professor of Government at Darmouth College.

Taofang Huang is a graduate student in Political Science at the University of Texas at Austin.

Keena Lipsitz is Assistant Professor of Political Science at the State University of New York Queens College.

Costas Panagopoulos is Assistant Professor of Political Science and Director of the Center for Electoral Politics and Democracy at Fordham University, USA.

Alison D. Rank is a graduate student in Political Science at the University of Washington.

Daron Shaw is Professor of Political Science at the University of Texas at Austin.

Betsy Sinclair is Assistant Professor of Political Science at the University of Chicago.

Corwin D. Smidt is Assistant Professor of Political Science at Michigan State University.

Terri L. Towner is Assistant Professor of Political Science at Oakland University.

Kevin Wallsten is Assistant Professor of Political Science at California State University, Long Beach.

The Editor would like to make it known that, in should read Political participation for youth voters by race age set to 65. all other values constant .

Dedicated to the memory of my father, George Panagopoulos, with gratitude and respect.

COSTAS PANAGOPOULOS

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics.

This book volume, focusing on strategy, money and technology in the 2008 election, is compiled in that spirit. The contributors are keen analysts of American elections and campaigns. The insights and in-depth analyses they provide in the articles that follow grapple with key questions about the 2008 election and help to demystify aspects of the historic race.

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