The Institute of Politics - Campaign for President: The Managers Look at 2008

CAMPAIGN FOR PRESIDENT

Campaigning American Style

Series Editors

Daniel M. Shea and F. Christopher Arterton

Few areas of American politics have changed as dramatically in recent times as the way in which we choose public officials. Students of politics and political communications are struggling to keep abreast of these developmentsand the 2000 and 2004 elections only fed the confusion and concern. Campaigning American Style is a new series of books devoted to both the theory and practice of American electoral politics. It offers high-quality work on the conduct of new-style electioneering and how it is transforming our electoral system. Scholars, practitioners, and students of campaigns and elections need new resources to keep pace with the rapid rate of electoral change, and we are pleased to help provide them in this exciting series.

Books in the Series

Campaign for President: The Managers Look at 2004

The Institute of Politics, John F. Kennedy School of Government, Harvard University

Negative Campaigning: An Analysis of U.S. Senate Elections

by Richard R. Lau and Gerald M. Pomper

Running on Empty? Campaign Discourse in American Elections

edited by L. Sandy Maisel and Darrell West

Born to Run: Origins of the Political Career

by Ronald Keith Gaddie

Life after Reform: When the Bipartisan Campaign Reform Act Meets Politics

edited by Michael J. Malbin

Political Polling: Strategic Information in Campaigns

by Jeffrey M. Stonecash

High-Tech Grass Roots: The Professionalization of Local Elections

by J. Cherie Strachan

Campaign Mode: Strategic Vision in Congressional Elections

by Michael John Burton and Daniel M. Shea

The Civic Web: Online Politics and Democratic Values

edited by David M. Anderson and Michael Cornfield

Dancing without Partners: How Candidates, Parties, and Interest Groups Interact in the Presidential Campaign

edited by David B. Magleby, J. Quin Monson, and Kelly D. Patterson

The Election after Reform: Money, Politics, and the Bipartisan Campaign Reform Act

edited by Michael J. Malbin

Fountain of Youth: Strategies and Tactics for Mobilizing Americas Young Voters

by Daniel M. Shea and John C. Green

More Than Money: Interest Group Action in Congressional Elections

by Richard M. Skinner

Campaign for President: The Managers Look at 2008

The Institute of Politics, John F. Kennedy School of Government, Harvard University

The Managers Look at 2008

THE INSTITUTE OF POLITICS
JOHN F. KENNEDY SCHOOL OF GOVERNMENT
HARVARD UNIVERSITY

Published by Rowman & Littlefield Publishers, Inc.

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Copyright 2009 by Rowman & Littlefield Publishers, Inc.

All photos courtesy of Martha Stewart

All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.

British Library Cataloguing in Publication Information Available

Library of Congress Cataloging-in-Publication Data

Campaign for president : the managers look at 2008 / The Institute of Politics, John F. Kennedy School of Government, Harvard University.

p. cm. (Campaigning American style)

Includes index.

ISBN 978-0-7425-7046-7 (cloth : alk. paper) ISBN 978-0-7425-7047-4 (pbk. : alk. paper) ISBN 978-0-7425-7048-1 (electronic)

1. PresidentsUnited StatesElection2008Congresses. 2. Political campaignsUnited StatesCongresses. 3. Campaign managementUnited StatesCongresses. 4. United StatesPolitics and government2001 Congresses. I. John F. Kennedy School of Government. Institute of Politics.

E906.C36 2009

324.70973dc22

2009008161

The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.

Printed in the United States of America

Marc Ambinder

Associate Editor

The Atlantic

David Axelrod

Chief Strategist

Obama-Biden

Joel Benenson

Chief Pollster

Obama-Biden

Rick Berke

Assistant Managing Editor

The New York Times

Member, Institute of Politics Senior Advisory Committee

Valerie Biden-Owens

National Campaign Chairperson

Joe Biden

Guy Cecil

National Political and Field Director

Hillary Clinton

Chris Cillizza

Author

The Fix, WashingtonPost.com

Sheryl Cohen

Campaign Manager

Christopher Dodd

Jeanne Cummings

Chief Lobbying and Influence Writer

The Politico

Fred Davis

Media Strategist

McCain-Palin

Rick Davis

Campaign Manager

McCain-Palin

Frank Fahrenkopf

Co-Chair

Commission on Presidential Debates

Christian Ferry

Deputy Campaign Manager

McCain-Palin

Steve Grubbs

Iowa Campaign Manager

Tommy Thompson

Mark Halperin

Editor-at-Large and Senior Political Analyst

Time

Sydney Hay

Campaign Manager

Duncan Hunter

Gwen Ifill

Managing Editor

Washington Week

Member, Institute of Politics Senior Advisory Committee

John King

Chief National Correspondent

CNN

Bill Lacy

Campaign Chairman

Fred Thompson

Alyssa Mastromonaco

Director, Scheduling and Advance

Obama-Biden

Bill McInturff

Chief Pollster

McCain-Palin

Lew Moore

Campaign Manager

Ron Paul

Beth Myers

Campaign Manager

Mitt Romney

Luis Navarro

Campaign Manager

Joe Biden

Susan Page

Washington Bureau Chief

USA Today

David Plouffe

Campaign Manager

Obama-Biden

Trevor Potter

General Counsel

McCain-Palin

Ryan Price

Deputy Political Director

McCain-Palin

Jonathan Prince

Deputy Campaign Manager