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Benjamin R. Warner - An Unprecedented Election

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The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.

An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significantand in some cases, the most shockingfeatures of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.

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An Unprecedented Election

Media, Communication, and the Electorate in the 2016 Campaign

Benjamin R. Warner, Dianne G. Bystrom, Mitchell S. McKinney, and Mary C. Banwart, Editors

Copyright 2018 by ABC-CLIO LLC All rights reserved No part of this - photo 1

Copyright 2018 by ABC-CLIO, LLC

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for the inclusion of brief quotations in a review, without prior permission in writing from the publisher.

Library of Congress Cataloging in Publication Control Number: 2017047088 (print)

ISBN: 978-1-4408-6065-2 (print)

978-1-4408-6066-9 (ebook)

22 21 20 19 18 1 2 3 4 5

This book is also available as an eBook.

Praeger

An Imprint of ABC-CLIO, LLC

ABC-CLIO, LLC

130 Cremona Drive, P.O. Box 1911

Santa Barbara, California 93116-1911

www.abc-clio.com

This book is printed on acid-free paper Picture 2

Manufactured in the United States of America

Contents

Benjamin R. Warner and Dianne G. Bystrom

Natalie Jomini Stroud and Jessica R. Collier

Heesook Choi, Benjamin R. Warner, and Freddie J. Jennings

Esther Thorson, Samuel M. Tham, Weiyue Chen, and Vamsi Kanuri

Kristina Horn Sheeler

Kalyca Becktel and Kaye D. Sweetser

Ashley Muddiman

Daniela V. Dimitrova and Kimberly Nelson

Will Howell and Trevor Parry-Giles

Josh C. Bramlett, Mitchell S. McKinney, and Benjamin R. Warner

Robert C. Rowland

Ryan Neville-Shepard and Meredith Neville-Shepard

Brian Kaylor

Freddie J. Jennings, Calvin R. Coker, Josh C. Bramlett, Joel Lansing Reed, and Joshua P. Bolton

Corey B. Davis

Kelly L. Winfrey and James M. Schnoebelen

Joshua M. Scacco, Kevin Coe, and Delaney Harness

Joel Lansing Reed, Sopheak Hoeun, Josh C. Bramlett, Molly Greenwood, and Grace Hase

R. Lance Holbert, Esul Park, and Nicholas W. Robinson

Kate Kenski

Samantha Hernandez

Michael W. Kearney

Sumana Chattopadhyay

Mary C. Banwart and Michael W. Kearney

INTRODUCTION

Understanding the Unprecedented 2016 Campaign: Two Historical Candidacies Yield an Unexpected Result

Benjamin R. Warner and Dianne G. Bystrom

Four days after the 2016 presidential election, Sam Wang, a professor of neuroscience at Princeton University and publisher of the Princeton Election Consortium site, ate a bug on national television. On November 7, the day before the 2016 U.S. presidential election, Wired published a lengthy article in which they declared that Wang had replaced FiveThirtyEight s Nate Silver as the true election data hero (Nesbit, 2016). How did Wang unseat the reigning king of political prognostication? It was the bold certainty with which he forecast the electionWang declared Hillary Clinton the victor on October 18, more than three weeks before the 2016 election. As explained in the November 7 profile, Wang has been the intrepid election data explorer furthest out this election cycle, never once wavering from his certainty of a Clinton win (Nesbit, 2016, para. 9). When the dust settled on November 8 and Donald Trump was declared the 45th president of the United States, election forecasters were left shaking their heads (Cox & Katz, 2016; Jackson, 2017; Sabato, Kondik, & Skelley, 2016), political scientists found themselves questioning all assumptions (Gelman, 2016), andto make good on a wager he lost when Trump wonWang ate a cricket on CNN (Wang, 2016).

It is therefore quite clear that the results of the 2016 election surprised many. But does the unexpected outcome justify our claim that this election was unprecedented? After all, in 1948, Harry Truman famously beat the polls to defeat Thomas Dewey. In an article titled Clinton-Trump probably wont be the next Dewey defeats Truman, Harry Enten (2016) makes the case that 2016 was in fact unique. As Enten explained, whereas the numbers used to predict Clintons win were drawn from hundreds of polls conducted by dozens of pollsters, only four pollsters were infrequently tracking the race in 1948. Furthermore, pollsters in 1948 used considerably less sophisticated sampling methodologies. In addition, expectations in 1948 were not aided by statistical election forecast models. Wangs model projected a greater than 99% chance that Clinton would win (Wang, 2016). The Huffington Post model was only moderately less confident, assigning a 98% probability to a Clinton victory (Jackson, 2017). The most cautious, the model at FiveThirtyEight , gave Clinton a 71% chance of winning (Silver, 2016). Still, in 1948, as in 2016, many overly confident forecasters and pundits would have been wise to attend to the narrowing of the polls. FiveThirtyEight s final election forecast had Clinton winning the popular vote by 3.6% (Silver, 2016), down from almost double that number in October (Enten, 2016). Clinton ended up winning the popular vote by 2.1%, making the polling miss five times lower than in 1948 and comparable to the polling miss in 2012 (Clement, 2017). So although the national polls were more accurate in 2016 when compared to 1948, the outcome was arguably more unexpected.

Ultimately, however, our claim that the 2016 election was unprecedented has far more to do with the two major-party candidates and their campaigns than with the surprise outcome. The case that Clinton was an unprecedented candidate is somewhat self-evident. She became the first woman to ever be nominated by a major political party to head its ticket. Her defeat ensured the continuation of the more-than-200-year monopoly men have held on the presidencya streak rooted in numerous social and structural inequalities (Watson & Gordon, 2003). Furthermore, in her bid to become the first woman elected president, Clinton faced unprecedented challenges. Three of these challenges, in particular, are worthy of extended consideration: one, that her campaign was targeted by a hostile foreign rival in a bid to undermine confidence in U.S. democracy; two, that she was the focus of an FBI investigation that became unusually public; and three, that a scandal regarding her handling of e-mails dominated media coverage of her candidacy.

Russian interference in democratic elections is a growing element of their strategic foreign policy (Paul & Matthews, 2016). Russia has intervened in elections in Ukraine, Bulgaria, Estonia, Germany, France, Australia, and the United States (Dorell, 2017). To do this, they employ upwards of 1,000 people tasked with spreading and amplifying misinformation and conspiracies through various online platforms (Paul & Matthews, 2016). In the 2016 election, this army of online trolls was utilized to push false news stories and conspiracies about Clinton in key battleground states such as Michigan, Wisconsin, and Pennsylvania (Roberts, 2017). Independent researchers estimate that this strategy resulted in disinformation about Clinton being viewed more than 213 million times (Timberg, 2016). The efforts of this propaganda campaign were primarily directed at portraying Clinton as a criminal who was hiding a potentially fatal illness (Timberg, 2016). This misinformation campaign was only part of Russias interference in the election. Russia was also responsible for hacking into e-mail accounts that granted them access to communications from the Democratic National Committee (DNC) and high-level Clinton staffers (Fisher, 2017). To emphasize how unprecedented Russias interference was in the 2016 election, it is worth quoting former FBI director James Comey in his testimony before the U.S. Senate Intelligence Committee:

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