The Media, Political Participation and Empowerment
This book presents an interdisciplinary examination of the medias role in civic life.
Technological, cultural and economic forces are profoundly transforming political communication, posing historic challenges and opportunities for politicians and media organisations. At the same time, important questions are emerging about the role and power of citizens, challenging traditional notions of the passive audience. Including both theoretical and empirical chapters, this book offers a reappraisal of the theories, methods and issues that inform our understanding of citizens and audiences in contemporary politics. It assesses current understandings of the connections between audience and citizens in the context of current politics and examines citizen engagement in politics.
Utilising a conceptually interdisciplinary approach that includes cultural studies, political science, marketing, journalism, public relations, media, international relations and art, expert contributors address the following questions:
How much and what sorts of civic and audience empowerment are most desirable, and how does this differ cross-nationally?
How do citizens relate to private and public spaces?
How do citizens function in online, networked, liminal and alternative spaces?
How do audiences of non-political media spaces relate their experiences to politics?
How are political parties and movements utilising audiences as co-creators of political communication and what are the consequences for democracy?
With examples from the UK, United States, Holland, France, Germany, the Middle East, South Africa and Mexico, this comparative and innovative volume will be of interest to students and scholars of political science, marketing, journalism, cultural studies, public relations, media and international relations.
Richard Scullion is Senior Lecturer in Marketing Communication at the Media School, Bournemouth University, UK.
Roman Gerodimos is Senior Lecturer in Global Current Affairs at the Media School, Bournemouth University, UK.
Daniel Jackson is Senior Lecturer at the Media School, Bournemouth University, UK.
Darren G. Lilleker is Senior Lecturer in Political Communication at the Media School, Bournemouth University, UK.
Routledge research in political communication
1 Political Campaigning in Referendums
Framing the referendum issue
Claes H. de Vreese and Holli A. Semetko
2 The Internet and National Elections
A comparative study of web campaigning
Edited by Nicholas W. Jankowski, Randolph Kluver, Kirsten A. Foot and Steven M. Schneider
3 Global Political Marketing
Edited by Jennifer Lees-Marshment, Jesper Strmbck and Chris Rudd
4 Political Campaigning, Elections and the Internet
Comparing the US, UK, Germany and France
Darren G. Lilleker and Nigel A. Jackson
5 Public Broadcasting and Political Interference
Chris Hanretty
6 Social Media and Democracy
Innovations in participatory politics
Brian Loader and Daniel Mercea
7 Political Leadership, Nations and Charisma
Vivian Ibrahim and Margit Wunsch
8 The Media, Political Participation and Empowerment
Edited by Richard Scullion, Roman Gerodimos, Daniel Jackson and Darren G. Lilleker
The Media, Political Participation and Empowerment
Edited by Richard Scullion, Roman Gerodimos, Daniel Jackson and Darren G. Lilleker
First published 2013
by Routledge
2 Park Square Milton Park Abingdon Oxon OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business.
2013 Richard Scullion, Roman Gerodimos, Daniel Jackson and Darren Lilleker for selection and editorial matter; individual contributors their contribution.
The right of Richard Scullion, Roman Gerodimos, Daniel Jackson and Darren Lilleker to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
The media, political participation and empowerment / edited by Richard Scullion, Roman Gerodimos, Daniel Jackson and Darren Lilleke.
pages cm. (Routledge Research in Political Communication)
Includes bibliographical references and index.
1. Communication in politics. 2. Political participation. I. Scullion, Richard. II. Gerodimos, Roman. III. Jackson, Daniel. IV. Lilleker, Darren G.
JA85.M432 2013
320.01'4dc23
2012044981
ISBN: 978-0-415-63349-9 (hbk)
ISBN: 978-0-203-38111-3 (ebk)
Typeset in Times New Roman
by Wearset Ltd, Boldon, Tyne and Wear
Contents
ROMAN GERODIMOS, RICHARD SCULLION, DARREN G. LILLEKER AND DANIEL JACKSON
HEATHER SAVIGNY
DARREN G. LILLEKER
JANINE DERMODY, STUART HANMER-LLOYD, NICOLE KOENIG-LEWIS AND ANITA LIFEN ZHAO
MICHAEL HIGGINS
TODD GRAHAM, MARCEL BROERSMA AND KARIN HAZELHOFF
FELICITAS MACGILCHRIST
TAMARA WITSCHGE
EINAR THORSEN
GABRIEL MENOTTI
JAMES MORRISON
ROMAN GERODIMOS
FILIPPO TREVISAN
JANELLE WARD
DANIEL JACKSON, RICHARD SCULLION AND MIKE MOLESWORTH
JENDELE HUNGBO
MICK TEMPLE
RICHARD SCULLION, ROMAN GERODIMOS, DANIEL JACKSON AND DARREN G. LILLEKER
STUART ALLAN
Averages for user control and communication style across campaign websites
Averages for co-creation across campaign websites
The media agenda for online campaigning in elections
Camera on/off
Personal attacks on Gordon Brown
Labservative attack on Labour and Conservative parties
The societal consequences of political attack advertising
Acceptability of attack advertising
Effect of attack ads on trust and distrust of political parties
Effect of attack ads on trust and distrust of politicians
Topic of candidates tweets
Breakdown of articles about children for July 2011
Breakdown of articles for 6 July 2011
Breakdown of types of juvenile articles in the Sun
Breakdown of types of juvenile articles in the Guardian
Breakdown of types of juvenile articles in the Argus
Breakdown of threats faced by children
Breakdown of threats posed by children
Breakdown of user posts by type
Breakdown of total claims
