Nancy Cox - Perceptions of Retailing in Early Modern England

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PERCEPTIONS OF RETAILING IN EARLY MODERN ENGLAND

Perceptions of Retailing in Early Modern England

NANCY COX

University of Wolverhampton, UK

and

KARIN DANNEHL

University of Wolverhampton, UK

First published 2007 by Ashgate Publishing

Published 2016 by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

Copyright Nancy Cox and Karin Dannehl 2007

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notice:

Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Nancy Cox and Karin Dannehl have asserted their moral right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work.

British Library Cataloguing in Publication Data

Cox, Nancy C.

Perceptions of retailing in early modern England. (The history of retailing and consumption)

1. Retail trade England History 17th century

2. Retail trade England History 18th century

I. Title II . Dannehl, Karin

381.1094209031

Library of Congress Cataloging-in-Publication Data

Cox, Nancy C.

Perceptions of retailing in early modern England / Nancy Cox and Karin Dannehl.

p. cm. (The history of retailing and consumption)

Includes bibliographical references and index.

ISBN-13: 978-0-7546-3771-4 (alk. paper) 1. Retail tradeEnglandHistory. 2. Consumption (Economics)EnglandHistory. I. Dannehl, Karin, 1970- II. Title.

HF5429.6.G72E63 2007

381. 109420903dc22

2006029938

ISBN 9780754637714 (hbk)

Contents

It is increasingly recognized that retail systems and changes in the patterns of consumption play crucial roles in the development and societal structure of economies. Such recognition has led to renewed interest in the changing nature of retail distribution and the rise of consumer society from a wide range of academic disciplines. The aim of this multidisciplinary series is to provide a forum of publications that explore the history of retailing and consumption.

Gareth Shaw, University of Exeter, UK

High Green, Wolverhampton.

Source: watercolour by Thomas Turner c. 1795.

By permission of the Metropolitan Borough of Wolverhampton Art Gallery and Museum.

The South West Prospect of Birmingham.

Source: pen and ink wash drawing 1729, detail, ref. Maps K.TOP.42.82.bj.

By permission of The British Library.

View of the Monument Erected in Memory of the dread full Fire in the Year 1666.

Source: Collage ref. 4901.

By permission of Guildhall Library, Corporation of London.

Certificate of Insurance.

Source: Certificate issued by Matthew Boulton.

By permission of Birmingham Library Services, Local Studies and History Department at Birmingham Central Library.

Tradecard of Brown and Crow.

Source: Collage ref: 4820.

By permission of Guildhall Library, Corporation of London.

Billhead of Edward Edwards, Ironbridge.

Source: by W. Banham, ref: Labouchere Collection A743.

By permission of Shropshire Records and Research Centre, Shrewsbury.

Interior of Pellatt & Greens shop.

Source: St Pauls churchyard, Anon, 1809, published by Rudolph Ackerman, Collage ref: 5838.

By permission of Guildhall Library, Corporation of London.

View from my Cottage Window: before improvement.

Source: Humphry Repton (1816), Fragments on the theory and practice of landscape gardening including some remarks on the Grecian and Gothic architecture (T. Bensley for J. Taylor, London), [BL reference 59 e.20] pp. 2335.

By permission of The British Library.

View from my Cottage Window: after improvement.

Source: Humphry Repton (1816), Fragments on the theory and practice of landscape gardening including some remarks on the Grecian and Gothic architecture (T. Bensley for J. Taylor, London), pp. 2335, ref. 59 e.20.

By permission of The British Library.

Figures representing itinerant traders.

Source: William Henry Pyne (1808), Microcosm: or, picturesque delineation of the arts, agriculture, manufactures, etc. of Great Britain: The whole drawn and etched, by W.H. Pyne To which are added explanations of the plates, and essays relating to their various subjects, by C. Gray (printed by S. Gosnell for W. Miller, London), plate 109, ref. CUP 1247.n.12, vol.2.

By permission of The British Library.

Tradecard of Elwell and Taylor, not dated.

Source: Prints and Drawings, Heal and Banks Collections, ref. 85.99.

Copyright The Trustees of The British Museum.

TO FAMILIES FURNISHING KITCHENS.

Source: Transcription of Stone & Co. advertisement in The Times for 4 January 1788.

Tradecard of Charles Lillie of London, Perfumer, not dated.

Source: Prints and Drawings, Heal and Banks Collections, ref. 93.29.

Copyright The Trustees of The British Museum.

Handbill listing proprietary medicines, not dated.

Source: Hand Morgan Collection, D1798 HM29/2 item 20.

By permission of Staffordshire Record Office.

Tradecard from 1745 of Thomas Townshend, a London Chymist.

Source: ref. 112/6/Box 35/318.

By permission of Shropshire Records and Research Centre, Shrewsbury.

Tradecard of Samuel Forsaith, a London trunkmaker, not dated.

Source: Prints and Drawings, Heal and Banks Collections, ref. 120.38.

Copyright The Trustees of The British Museum.

Frontispiece of Bettisons catalogue.

Source: Catalogue of Bettison of Margate, Kent, 1794, Prints and Drawings, Heal and Banks Collections, ref. 93.8.

Copyright The Trustees of The British Museum.

The Pantiles, Tunbridge Wells.

Source: Engraving of a drawing by Thomas Loggan entitled The remarkable characters who were at Tunbridge Wells with Richardson in 1748.

Image courtesy of Tunbridge Wells Museum and Art Gallery.

It is impossible to isolate the history of retailing from the study of other aspects of economic, social and cultural change

(Nancy Cox, The Complete Tradesman, 2000)

The central theme of this study is the idea that the perceptions of retailing current at the time, whether accurate or misconceived, provide a gateway for our understanding of early-modern retailing. With that idea in mind, we aim to present an accessible interpretation of those practices of retailing that depended upon the manipulation of peoples behaviour rather than on the distribution of shops or the nitty-gritty of day-to-day exchange. In so doing, we demonstrate what may and can be done with the material available.

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