Roslyn Dolber - Opportunities in retailing careers
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Foreword by Dan Walker Director of Executive Recruitment and Organizational Development The Gap Stores, Inc.
VGM Career Horizons a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Cover Photo Credits: Upper left, upper right, and lower right courtesy of International Business Machines Corporation; lower left courtesy of Sears Merchandising Group.
Library of Congress Cataloging-in-Publication Data Dolber, Roslyn. Opportunities in retailing careers/Roslyn Dolber; foreword by Dan Walker. p. cm. (VGM opportunities series) Includes bibliographical references (p. ). ISBN 0-8442-4641-7 (h). ISBN 0-8442-4642-5 (p). 1. Retail tradeVocational guidance. I. Title. II. Series. HF5429.29.D65 1996 381'.1'02373dc2096-2149 CIP
Published by VGM Career Horizons, a division of NTC Publishing Group 4255 West Touhy Avenue Lincolnwood (Chicago), Illinois 60646-1975, U.S.A. 1996 by NTC Publishing Group. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
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Page iii
Contents
About the Author
v
Foreword
vi
Introduction
viii
1. A Brief History of Retailing
The Early Years. Modern Retailing. Customers and Consumers.
1
2. Understanding Retail Organizations
Organization of a Retail Store. Elements of Retail Operations. Support Services. Room at the Top. A Note of Caution.
15
3. Executive Training Programs
There's Work to be Done. An Opportunity to Learn.
26
4. The Crucial Role of Buyers
The Assistant Buyer. The Buyer. The Buyer's Duties in a Large Retail Organization. Small Store Buyer. Department Store Buyer. Specialty Store Buyer. Chain Store Buyer. Benefits of a Career in Buying.
30
5. Chain Stores
Market and Product Knowledge. Communications. Forecasting Trends.
42
6. Resident and Central Buying Offices
The Resident Buying Office. The Central Buying Office.
46
Page iv
7. Nonstore Retailing
Mail Order Houses. Direct Marketing. Mailing List Operations.
53
8. Entrepreneurship and Other Retail Career Opportunities
Small Store Ownership. The Diverse Field of Retailing. On the Way UpOther Career Positions. The Future of Retailing.
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