Pamela Baker - Decision Intelligence For Dummies

Decision Intelligence For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2022 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2021952522

ISBN: 978-1-119-82484-8 (pbk); 978-1-119-82485-5 (ebk); 978-1-119-82486-2 (ebk)

1. Chapter 15

1. Chapter 3
2. Chapter 4
3. Chapter 6
4. Chapter 9
5. Chapter 10
6. Chapter 12
7. Chapter 14
8. Chapter 15

Ready for a mind-blowing reveal on how to make great decisions, whether youre using your own brain or some supercharged artificial intelligence application? Decision intelligence, a methodology for forming a decision aimed at achieving a specific outcome, is here, and it's on track to change forever how businesses plan for their future.

Everybody would agree that the goal in all decision-making is to reap the best possible outcome. Decision intelligence helps you achieve that goal by requiring that you decide that outcome first and then work backward from there to identify the processes and information youll need to make it happen!

Decision intelligence is built on science several sciences, actually but some of those scientific formulas can be grasped intuitively. The decision intelligence process is designed to improve your professional performance by a) ensuring that every business decision delivers the best possible outcome, b) pointing you toward innovations that are profitable, c) helping you become an industry mover by becoming a creative disruptor, and d) enabling you to flip failed AI projects into successful endeavors. What's more, decision intelligence can also be used to improve your private life via better decision-making, and you can often do it in your own head or on the back of a napkin or by using a simple table or spreadsheet.

The secret to success in decision intelligence lies in changing how you think about problem-solving and reordering your steps when it comes to the decision-making process. Ask yourself how much money, time, and effort your organization is willing to waste on yet another bad business decision or one more failed AI project, and then ask yourself whether you can afford to ignore a better way to make decisions especially when you already have on hand much of what youll need to take advantage of a decision intelligence approach. Its not often that you can turn your business around at little or no additional cost to you.

The book youre holding in your hands is a guide primarily for you if youre a business or finance leader. The book aims to fill you in on decision intelligence, a new framework for making better, more profitable business decisions. It also serves as an introduction for artificial intelligence (AI) and digital decisioning practitioners to take a different approach aimed at making automated decision processes deliver desirable business outcomes. To top it all off, this guide shows you that decision intelligence is not merely a business approach its equally useful when making decisions about your personal life.

This book takes a studied approach to having you reimagine the decision-making, by focusing on a set of discrete tasks you need to accomplish. Here are those tasks, in no particular order:

• Flip the data mining model from data first to data last. You start with a decision aimed at the best possible business outcome and end with the data and the processes you need to bring about that outcome in the real world.
• Rebalance human and machine roles. Decision intelligence calls for a redirection from a data driven to a decision driven organization. This framework clearly casts humans as decision-makers, where AI acts as sidekick, and where data is relegated to a supporting actor.
• Map changes caused by putting the decision first in terms of