Nico Carpentier - Audience Transformations

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Audience Transformations

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Nico Carpentier is Associate Professor at the Communication Studies Department of the Vrije Universiteit Brussel, Belgium and Lecturer at Charles University in Prague, Czech Republic. He is also an executive board member of the International Association for Media and Communication Research (IAMCR).

Kim Christian Schrder is Professor of Communication in the Department of Communication, Business and Information Technologies at Roskilde University, Denmark.

Lawrie Hallett is Senior Lecturer in Radio at the University of Bedfordshire, UK.

http://www.cost.eu

http://www.cost-transforming-audiences.eu

This publication is supported by COST.

COSTthe acronym for European Cooperation in Science and Technology is the oldest and widest European intergovernmental network for cooperation in research. Established by the Ministerial Conference in November 1971, COST is presently used by the scientific communities of 36 European countries to cooperate in common research projects supported by national funds.

The COST Action IS0906 Transforming Audiences, Transforming Societies (20102014) is coordinating research efforts into the key transformations of European audiences within a changing media and communication environment, identifying their complex interrelationships with the social, cultural and political areas of European societies. A range of interconnected but distinct topics concerning audiences are being developed by four Working Groups: (1) New media genres, media literacy and trust in the media; (2) Audience interactivity and participation; (3) The role of media and ICT use for evolving social relationships; and (4) Audience transformations and social integration.

COST is supported by the EU RTD Framework programme

ESF provides the COST Office through an EC contract

Published with the additional support of

Routledge Studies in European Communication
Research and Education

Edited by Nico Carpentier, Vrije Universiteit Brussel, Belgium and Charles University, Czech Republic and Franois Heinderyckx, Universit Libre de Bruxelles, Belgium
Series Advisory Board: Denis McQuail, Robert Picard and Jan Servaes

http://www.ecrea.eu

Published in association with the European Communication Research and Education Association (ECREA), books in the series make a major contribution to the theory, research, practice and/or policy literature. They are European in scope and represent a diversity of perspectives. Book proposals are refereed.

Audience Transformations
Shifting Audience Positions in Late Modernity
Edited by Nico Carpentier, Kim Christian Schrder and Lawrie Hallett

Audience Research Methodologies
Between Innovation and Consolidation
Edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurii

Multiplayer
The Social Aspects of Digital Gaming
Edited by Thorsten Quandt and Sonja Krger

Audience Transformations

Shifting Audience Positions in Late Modernity

Edited by Nico Carpentier,
Kim Christian Schrder and
Lawrie Hallett

First published 2014
by Routledge
711 Third Avenue, New York, NY 10017

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2014 Taylor & Francis

The right of the editors to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data

Audience transformations : shifting audience positions in late modernity /

edited by Nico Carpentier, Kim Christian Schrder, and Lawrie Hallett.

p. cm.

Includes bibliographical references and index.

1. Mass mediaAudiences. I. Carpentier, Nico editor of compilation. II. Schrder, Kim, editor of compilation. III. Hallett, Lawrie, 1961editor of compilation.

P96.A83A945 2013

302.23dc23

2013003050

ISBN: 978-0-415-82736-2 (hbk)
ISBN: 978-0-203-52316-2 (ebk)

Typeset in Sabon
by Apex CoVantage, LLC

Contents

Introduction

NICO CARPENTIER, KIM CHRISTIAN SCHRDER AND LAWRIE HALLETT

PART I
Using the Media

JAKOB BJUR, KIM CHRISTIAN SCHRDER, UWE HASEBRINK, CDRIC COURTOIS, HANNA ADONI AND HILLEL NOSSEK

RANJANA DAS, JELENA KLEUT AND GRAN BOLIN

INGRID PAUS-HASEBRINK, JASMIN KULTERER, DAVID MAHEL AND VRA KONTRKOV

PART II
Unpacking the Audience's Complex Structures (Generations, Minorities and Networks)

NICOLETTA VITTADINI, ANDRA SIIBAK, IRENA REIFOV AND HELENA BILANDZIC

MARTA COLA, KAARINA NIKUNEN, ALEXANDER DHOEST AND GAVAN TITLEY

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