GARLAND STUDIES ON
ASIAN AMERICANS
edited by
FRANKLIN NG
CALIFORNIA STATE UNIVERSITY, FRESNO
A GARLAND SERIES
ASIAN AMERICANS AND THE MASS MEDIA
A CONTENT ANALYSIS OF TWENTY UNITED STATES NEWSPAPERS AND A SURVEY OF ASIAN AMERICAN JOURNALISTS
VIRGINIA MANSFIELD-RICHARDSON
First published 2000 by Garland Publishing Inc.
Published 2014 by Routledge
2 Park Square, Milton Park, Abitngdon, Oxon OX14 4RN
711 Third Avenue, New York, NY, 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright 2000 by Virginia Mansfield-Richardson
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Mansfield-Richardson, Virginia.
Asian Americans and the mass media : a content analysis of twenty United States newspapers and a survey of Asian American journalists / by Virginia Mansfield-Richardson.
p. cm.
Includes bibliographical references and index.
1. Asian Americans and mass media. 2. Asian American mass media. 3. Mass Media surveysUnited States. I. Title
P94.5.A75 M36 1999
302.2308995073-dc21
99-046174
ISBN 13: 978-0-815-33476-7 (hbk)
FOR MY HUSBAND BRIAN
There are many persons without whose support and guidance this book would not have been possible. My sincere appreciation is offered to Anne Cooper-Chen who oversaw the original dissertation research project that this book grew from. Other members of that dissertation committee also deserve sincere thanks, including Guido Stempel III, Harry Kaneshige, and Candice Thomas-Maddox for their expert advice and editing. Ralph Izard and the faculty and staff of the E.W. Scripps School of Journalism at Ohio University also deserve thanks for providing such a friendly and intellectually enriching environment for my doctoral studies. Terri Brooks and the faculty and staff of the College of Communications at Pennsylvania State University also provided a supportive atmosphere during my tenure as an associate professor there when I conducted much of the research for the project, and during the editing process for this book. The work of my research assistants, Nilanjana Bardhan and Dan Nicholson, was immensely helpful to this project. Of course, without the support of Lisa Chung and the members of the Asian Americans Journalists Association, much of the research in this book would not have been completed. Finally, I would also like to thank those persons at the newspapers that responded to my numerous inquiries during the data collection stages of this book.
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ASIAN AMERICANS AND THE MASS MEDIA
We Can Always
A television comedian says:
Women are no longer bobbing
their hair because
they are slanting
their eyes
and people laugh
A television comedian says:
Hi! Im Ruru,
fry me
to Florida
and people laugh
A disc jockey says:
You should know better
than to rob
a Chinese grocer
If you do
you will want to rob
again in another hour
and people laugh
A newspaper columnist says:
How come them heathen Chinee
are always observing New Years
a month late? When they gonna
get up to date?
and if we cant laugh
at ourselves, we can always
go back.
Nellie Wong,
Dreams in Harrison Railroad Park
Personal Experiences and Interesting Facts. What does it mean to be an Asian American working in the mass media today? Here are a few examples of what some Asian Americans are experiencing in the newsrooms, television studios and radio stations across America: