R. Michael Rose - ROE Powers ROI: Ultimate Way to Think and Communicate for Ridiculous Results

Praise for ROE Powers ROI

ROE Powers ROI provides the key to ensuring business success in todays world.

Vince Poscente

New York Times best-selling author, The Age of Speed

ROE Powers ROI is a new and important contribution to business and management literature. It lays out a novel and compelling vision for how a CEO can get the best and most collaborative outcomes from the management team.

Charles D. Connor

President and CEO, American Lung Association

ROE Powers ROI will change the way you think and enhance your communication skills whether in the boardroom, in the store, at home, or at a party. Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone, anytime, anywhere. The bottom line is this book will increase your effectiveness, pure and simple.

Tom Ziglar

CEO and proud son of Zig Ziglar

Innovative, invigorating, and right-on, Michael Roses ROE Powers ROI will enhance the way you think forever. This book should come with a highlighter. Read, reread, and progress.

Dean Lindsay

Author, The Progress Challenge and Cracking the Networking CODE

The ROE methodology helped my team better understand our business and leadership principles. It is a powerful tool that has encouraged participation and adoption of our key business objectives that will support the success of Wingstop Restaurants.

Lance Loshelder

CFO, Wingstop Restaurants

Presented in easy-to-understand terms, the ROE methodology can be implemented by anyone who desires to enhance their way of thinking and communicating with others, regardless of the situation.

Paul Spiegelman

Founder and CEO, The Beryl Companies

Michael Rose has really attacked and solved a serious problem for most businessachieving a greater return on energy. Too many companies waste their resources and misuse their talent, which can put them out of business. Michael has developed a methodology to fix that once and for all. If you are running a business or are in a business, you really need to know and understand what Michael is teaching.

Kent Billingsley

President, The Revenue Growth Company, Inc.

Leaders who value people development first and business results second will benefit from reading ROE Powers ROI. ROE impacts everyone within an organization and identifies the pain at all levels to break down the silos and get people talking. If you have a job but are looking for a promotion or another job altogether, ROE is for you.

Tony Hartl

Founder, Planet Tan

Author, Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur

It is imperative that all companies both large and small maximize available resources, especially from their people. ROE Powers ROI provides the tools to make this happen. Having seen Mikes philosophy at work in my organizations, it is clear that managing energy is the key to productivity.

Mitchell Allen

Serial entrepreneur and author

Return on Energy will do for management what Porters Five Forces did for business strategy.

Terri F. Maxwell

President and CEO, Succeed on Purpose

I enjoyed the exposure to Roses ideas as I have also engaged these challenges both as a CEO and as a consultant and advisor. I can see how ROE would give a management team a new way of thinking about their business, the organization of their people and processes, and their communication with each other.

Don Arnwine

Retired CEO, VHA

Having been present at the birth of Michael Roses three Ways, its particularly exciting and gratifying to watch how he developed these key concepts into a business leadership toolkit for any company leader who is looking to implement growth strategies.

Andy Birol

Birol Growth Consulting

Author, The Five Catalysts of Seven Figure Growth

2012 R. Michael Rose

All rights reserved. No part of this book may be used or reproduced in any manner without written permission except in the case of brief quotations embodied in critical articles or reviews.

ROE Powers ROI
The Ultimate Way to Think and Communicate for
Ridiculous Results

Brown Books Publishing Group
16250 Knoll Trail Drive, Suite 205
Dallas, Texas 75248
www.BrownBooks.com
(972) 381-0009

A New Era in Publishing

ISBN 978-1-61254-066-5
Library of Congress Control Number 2011944296

Printing in the United States
10 9 8 7 6 5 4 3 2 1

To my parents, who gave me the gift of how to understand myself and relate to people, and especially to my wife, Nikole, who showed me how to embrace it to fulfill my lifes purpose.

M ichael and I are pretty different. He lived most of his life in the populous states of Pennsylvania and Texas. I was born and raised on a small Caribbean island with less than 150,000 inhabitants. Michael studied at a small regional school in Texas and, after a short employment stint, became a successful entrepreneur. I took the road of Ivy League universities and top-five MBA programsinterspersed with employment at prominent investment banking and consulting groups. My most recent summer vacation took me to a place where I could practice four different languages; Michael took his family to the quiet serenity of the Colorado Mountains.

At first glance, you wouldnt think of our partnership as a match made in heaven, but the truth is that our relationship is highly effective, efficient, and enjoyable. We hit the ground running from day one and never looked back, and we have a great time working together. Some would call this a coincidence, or good fortune, and leave it at that. Thats not good enough for me. I insist on understanding the root cause of everything, and then try to figure out if and how it can be replicated.

My first inclination was to validate whether our success was a matter of complementary skill sets and personalities along with a common objectivesimilar to what drove Disneys success in the late eighties and nineties when Michael Eisner (the strategic and creative visionary) joined forces with Frank Wells (the operational and financial expert). I quickly realized this is not the case for us, as Michael and I constantly trade hats and take on different roles when working together.

As I reflected on the ROE methodology Michael had previously shared with me, it became clear that we were living, breathing examples of the thinking and communication program he had developed. We intrinsically understand the three Ways of thinking and communicating he has identified, and shift seamlessly between Ways according to the need. For example, when trying to formulate a strategy, I need Michael to be the Way One and help him develop the vision. This helps me to be a qualified Way Two and develop the plans that will ultimately make the vision become a reality. For his part, Mike will routinely change from a Way One to a Way Three and help execute the plans that I have put together in my Way Two role. The real key to making these shifts successful is in changing not just the manner in which you think, but also your communications with the other person. The dialogue and questions between a Way One and a Way Two are radically different from those between two Way Ones, or between a Way Two and a Way Three. This is the magic of ROE, and why it is at the core of our successful working relationship: it provides practical tools to quickly diagnose and subsequently apply the right thinking and communication for