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Brad Schultz - Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970

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Brad Schultz Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970
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The year 1970 was grim in the United States and worldwide. Vietnam, continuing civil and political divisions, a fear of growing lawlessness, all seemed to point to a bleak future. The 70s were also a time when traditional boundaries were being challenged, from the color of skin to the length of hair. Sports events, issues, and athletes from the very first year of this tumultuous decade reflect the dramatic changes that were taking place around the country. Nowhere was this more evident than in college football, where the University of Texas became the last all-white national champion in 1970, even as a freshman still ineligible to play was standing by to bring about integration.
In Lombardi Dies, Orr Flies, Marshall Cries: The Sports Legacy of 1970, Brad Schultz covers the most significant and momentous sports stories from this single year in American history, reflecting on the deeper impact of these events both on the sporting world and on society as a whole. Integration, homosexuality, drugs, lawsuits, and tragedy all crossed the sporting landscape in 1970, including pivotal moments such as student-athlete protests against racism in college football, the debut of Monday Night Football, a challenge to baseballs reserve clause, and the plane crash carrying Marshall Universitys football team that killed everyone on board. Schultz tells these stories and more, thoughtfully placing them within the context of the political, social, and cultural events taking place across the country and around the world.
Many of the athletes from 1970 may no longer be with us, their records may have been broken, and younger athletes may have taken their place, but forty-five years later, it is time to look back and reflect on the significance of the events that took place in this unforgettable sports year. Chronicling a remarkable time in the history of American sports, this book will interest historians, sports fans, and those wanting to learn more about the impact of sports on culture and society.

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Lombardi Dies, Orr Flies, Marshall Cries


Lombardi Dies, Orr Flies, Marshall Cries


The Sports Legacy of 1970


Brad Schultz


ROWMAN & LITTLEFIELD

Lanham Boulder New York London

Published by Rowman & Littlefield

A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc.

4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706

www.rowman.com


Unit A, Whitacre Mews, 26-34 Stannary Street, London SE11 4AB


Copyright 2016 by Rowman & Littlefield


All photos courtesy Bettmann/Corbis


All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.


British Library Cataloguing in Publication Information Available


Library of Congress Cataloging-in-Publication Data


Schultz, Brad.

Lombardi dies, Orr flies, Marshall cries : the sports legacy of 1970 / Brad Schultz.

pages cm

Includes bibliographical references and index.

ISBN 978-1-4422-5629-3 (hardback : alk. paper) ISBN 978-1-4422-5630-9 (ebook) 1. SportsUnited StatesHistory. 2. SportsSocial aspectsUnited StatesHistory. I. Title.

GV583.S38 2016

796.0973dc23

2015019480


Picture 1 TM The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.


Printed in the United States of America

For Darlene,

who loves to read but never has enough time to do so.

I know its not antebellum, but I hope 1970 will do.


Timeline January 1 The University of Texas becomes the last all-white team - photo 2
Timeline
  • January 1: The University of Texas becomes the last all-white team to win a national championship, defeating Notre Dame 2117 in a dramatic Cotton Bowl.

  • January 11: The Kansas City Chiefs defeat the Minnesota Vikings in Super Bowl IV, the last time the champions of the AFL and NFL would meet. The battle was also symbolic of the cultural war being fought over hair.

  • January 16: Curt Flood files suit against baseball commissioner Bowie Kuhn, the presidents of the American and National Leagues, and all 24 teams in Major League Baseball, challenging baseballs reserve clause.

  • January 20: As part of a promotional stunt, two of the greatest heavyweight fighters in boxing historyMuhammad Ali and Rocky Marcianofight a staged match on film with the winner determined by computer.

  • January 2829: The annual NFL Draft takes place in New York City. Tiny Grambling College has nine players draftedmore than Texas and Notre Dame combined.

  • February 721: Pistol Pete Maravich of LSU torches the college basketball landscape to become the all-time NCAA scoring leader.

  • February 16: Smokin Joe Frazier unifies the heavyweight boxing titles with an impressive win over Jimmy Ellis. The victory sets up three dramatic confrontations with Muhammad Ali.

  • February 19: Commissioner Bowie Kuhn suspends star pitcher Denny McLain in what will become the start of McLains descent into prison.

  • February 24: Marquette University becomes the last big-college team to turn down an invitation to the NCAA Basketball Tournament.

  • March 1215: Escorted by armed sheriffs deputies, Gary Player competes in the PGAs Pensacola Open. Player had been targeted by protestors for his alleged support of South Africas apartheid policies.

  • March 21: Paul Haber wins his fourth U.S. National Handball Championship, defeating Lou Russo in the finals. Despite his unorthodox training and dissolute lifestyle, Haber will eventually win nine national titles and rank as one of the greatest handball players of all time.

  • March 21: Yugoslav Vinko Bogataj crashes at the World Ski Jumping Championships; his pratfall will endure for years on ABCs Wide World of Sports.

  • March 29: Unbeaten Dan Gable of Iowa State is upset in the finals of the NCAA Wrestling Championships, his first loss in eight years and 182 matches.

  • April 4: Bobby Fischer leads a U.S. team to a near upset of the powerful Soviet squad in a chess showdown in Belgrade, Yugoslavia. Despite the defeat, the enigmatic and troubled Fischer sparks a chess revival in the United States and around the world.

  • April 6: Former NBA star Maurice Stokes dies. While a debilitating illness cut him down in the prime of his career, he forged a short but memorable friendship with rival player turned teammate Jack Twyman.

  • April 6: The career of Morganna The Kissing Bandit Roberts takes off when she runs onto the field to kiss Frank Howard of the Washington Senators. Morganna turns it into a career and becomes the most famous gate-crasher in professional sports.

  • April 13: Billy Casper wins the Masters golf title and momentarily escapes the shadow of the Big Three of Jack Nicklaus, Arnold Palmer, and Gary Player.

  • April 16: Oscar Robertson, head of the NBA Players Association, ends possible merger talks with the ABA by filing a lawsuit against the NBA.

  • April 25: UCLA defeats Long Beach State to win the first-ever NCAA Mens Volleyball Championship. It is the first of 19 NCAA crowns for head coach Al Scates.

  • May 2: Diane Crump becomes the first woman jockey in the Kentucky Derby, finishing next to last in a field of 17 aboard Fathom.

  • May 421: The shooting deaths of four student protesters at Kent State lead to campus unrest across the nation. With the situation at Ohio State near the boiling point, football coach Woody Hayes appeals to students to keep the peace.

  • May 8: Willis Reed makes a dramatic return from injury to lead the New York Knicks to their first NBA title with a Game 7 win over the Los Angeles Lakers.

  • May 10: Bobby Orr scores the winning goal in overtime to give the Boston Bruins the Stanley Cup over the St. Louis Blues. The picture of Orr celebrating the score becomes one of the most iconic images in the NHL.

  • May 13: The International Olympic Committee awards the 1976 Winter Olympics to Denver, but city voters will later stunningly reject the Olympics in a referendum.

  • June 12: Dock Ellis of the Pittsburgh Pirates no-hits San Diego while allegedly high on LSD.

  • June 16: Brian Piccolo of the Chicago Bears succumbs to cancer, ending one of the most poignant stories in the NFL.

  • June 21: The great Pel leads Brazil to the World Cup soccer title with a 41 win over Italy in the final. The performance of Pel and the Brazilians is considered the greatest in World Cup history.

  • June 24:Ball Four is released and becomes an immediate sensation. Lurid, provocative, and scandalous, the book by pitcher Jim Bouton revolutionizes the practice of sports journalism.

  • June 2430: Two old ballparks, Crosley Field in Cincinnati and Forbes Field in Pittsburgh, give way to new multipurpose stadiums, signaling the end of a baseball era.

  • June 27: Lubbock, Texas, hosts the AFCA All-America Game, less than two months after a deadly tornado nearly destroyed the city.

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