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J. William Middendorf II - A Glorious Disaster: Barry Goldwaters Presidential Campaign and the Origins of the Conservative Movement

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J. William Middendorf II A Glorious Disaster: Barry Goldwaters Presidential Campaign and the Origins of the Conservative Movement
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The 1964 presidential campaign lives on in conservative circles as an origin myth for the modern conservative movement. Even though their preferred (and now revered) candidate lost to Lyndon B. Johnson by a landslide, Barry Goldwaters failed presidential run was a major turning point of the twentieth century. Without Goldwaters philosophy to pave the way and, just as importantly, without the strategic and political infrastructure created by the Draft Goldwater movement that preceded it there likely would have been no Reagan or Bush administrations, and possibly no Nixon administration either. The policy positions and electoral strategies of the Goldwater campaign became standard tenets of Republican politics. William Middendorf had better than a ringside seat for this pivotal campaign. A key member of the Draft Goldwater movement as early as 1962, he was Goldwaters campaign treasurer and, afterwards, a major force within the Republican Party. No one knows the real inside story better, and A Glorious Disaster tells that story in all its rollicking, agonizing, and never-before-published detail.

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Praise for A Glorious Disaster

Theres much to like about J. William Middendorf IIs new book. First, of course, is the titleA Glorious Disasterwhich is dead on and may finally help to strip away the Velcro long stuck between the name Goldwater and the noun debacle. Then theres the author, Bill Middendorf, who bolts into politics with typical businessman swagger and, atypically, stays to create his own space, develop survival skills, and do much good. And finally, theres the candidate, Barry Morris Goldwater, without whom there would have been no campaign and no movement and maybe no magazine quite like this one.

Weekly Standard


Lively... a breezy, anecdotal chronicle.

Library Journal


[A]n interesting insiders account of that election and its aftermath.

Kirkus


I covered the Goldwater presidential campaign closely, but Bill Middendorf provides significant facts and insights that were new to me. This is a fascinating book that reveals the background for Republican developments of the last forty years.

ROBERT NOVAK, nationally-syndicated columnist and author


Barry Goldwater was a great pioneer in the conservative causeand Bill Middendorf tells so well the obstacles faced in Barrys 1964 campaign for the presidency.

JOHN MCCAIN, United States Senator from Arizona


The account by Bill Middendorf of the Goldwater enterprise is very good history, wonderfully revealing, by someone who was there and critically situated. Middendorf writes with authority, as one would expect. But he writes, also, engagingly. Anyone interested in high moments of 20th century American politics will read this entertaining book gratefully and with keen appreciation.

WILLIAM F. BUCKLEY JR.


Bill Middendorf has written a riveting insiders account of the historic 1964 presidential campaign and the most important loser in modern American politicsBarry Goldwater.

LEE EDWARDS, author of Goldwater:
The Man Who Made a Revolution


This is an absolutely riveting account of the draft, nomination and defeat of Barry Goldwater in the early 1960s, written by a man who saw and, in impressive detail, tells it all. Historians and grassroots conservatives will find Bill Middendorfs story of those days indispensable, for he was thereand deep on the inside.

WILLIAM A. RUSHER, author of The Rise of the Right


Bill Middendorfs truly inspiring bookprovides first-hand insights into the genesis of modern conservatism. A Glorious Disaster vividly reminds us of the struggle to throw off the shackles of the New Deal and restore conservatism to Americas mainstream.

EDWIN J. FEULNER, President, The Heritage Foundation

A Glorious Disaster

BARRY GOLD WATERS
Presidential Campaign and the
Origins of the Conservative Movement

J. William Middendorf II

Copyright 2006 by J William Middendorf II Hardcover edition first published in - photo 1

Copyright 2006 by J. William Middendorf II
Hardcover edition first published in 2006 by Basic Books,
A Member of the Perseus Books Group
Paperback edition first published in 2008 by Basic Books

All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address Basic Books, 387 Park Avenue South, New York, NY 10016-8810.

Books published by Basic Books are available at special discounts for bulk purchases in the United States by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 2300 Chestnut Street, Suite 200, Philadelphia, PA 19103, or call (800) 255-1514, or e-mail .

Designed by Brent Wilcox
Set in 11 point New Baskerville

The Library of Congress has catalogued the hardcover edition as follows:
Middendorf, John William, 1924

A glorious disaster : Barry Goldwaters presidential campaign and the origins of the conservative movement / J. William Middendorf II.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-0-465-04573-0

ISBN-10: 0-465-04573-1

eBook ISBN: 9780465003884

1. PresidentsUnited StatesElection1964. 2. Goldwater, Barry M. (Barry Morris), 19091998. 3. Presidential candidatesUnited StatesBiography. 4. LegislatorsUnited StatesBiography. 5. Middendorf, John William, 1924 6. Political consultantsUnited StatesBiography. 7. Goldwater, Barry M. (Barry Morris), 19091998Friends and associates. 8. Political campaignsUnited StatesHistory20th century. 9. ConservatismUnited StatesHistory20th century. 10. United StatesPolitics and government19631969. I. Title.

E850.M53 2006

324.973'0923dc22

2006020246

PB ISBN: 978-0-465-04574-7

10 9 8 7 6 5 4 3 2 1

To Jerr y Milbank, my mentor;

Peter ODonnell, my hero;
and Ed Feulner, who helped guide
the conservative movement
from fledgling to eagle


Goldwater won the election of 1964. It just took16 years to count the votes.

GEORGE WILL

Preface

SHORTLY AFTER SENATOR Barry Goldwater was trounced in the presidential election of 1964, Robert Novak wrote, in The Agony of theG.O.P. 1964, that this debacle... was the inevitable outcome of the Goldwater nomination. How, then, Novak asked, did this nominationone that violated every precept of American politicscome about? And will the damage it causeddamage threatening the very existence of the two-party systemprove irreparable?

The short answer to the second question is no. Whatever damage the campaign may have causeda media fixation at the timeit did not prevent the Republicans from winning five of the next six presidential elections. Winning, perhaps, not in spite of the Goldwater nomination, but because of it.

And though there is no short answer to Bob Novaks first question, the long answer is a fascinating storyand one that I may be uniquely positioned to tell, as I was one of the small group of men and women who, convinced that the most popular conservative of the day was the best choice to bring rationality to the federal government, persuaded him to make the run. The story has been told before, often by authors copying earlier authors, but it has never been fully explained. We did not violate every precept of American politics, but we did create some new moves that are now essential strategies for any Republican campaign. Barry Goldwater became, for a time, the most vilified man in American politics, and he remains to this day one of the most misunderstood. But his 1964 campaign represented nothing less than a political revolution. Understanding the true scope of that revolution is vital to understanding what came after.

The story begins with a clandestine effort involving only a few dozen people, a small group of revolutionaries who organized what has been described as the first true presidential draft in history. While Goldwater was indeed publicly reluctant, he was privately somewhat encouraging, and even though we were organized as the Draft Goldwater Committee, I would say he was not drafted into the contest so much as nudged. To sweeten the nudge, we began, years ahead of time, to develop a true grassroots campaign, quietly filling vacant Republican Party posts with supporters at every levelprecinct, district, and state. The candidate went to the 1964 Republican Convention with the winning votes in his pocket.

And came out of it having already lost the election. We just didnt know it at the time.

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