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Bethany Klein - Understanding Copyright: Intellectual Property in the Digital Age

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Taking a rounded view of the debates that have emerged around copyright in the digital age, this book looks across a broad range of industries to consider the issues of media power and policy

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Understanding Copyright Understanding Copyright Intellectual Property in - photo 1
Understanding Copyright
Understanding Copyright Intellectual Property in the Digital Age Bethany - photo 2
Understanding Copyright
Intellectual Property in the Digital Age
  • Bethany Klein
  • Giles Moss
  • Lee Edwards
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 3
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 4
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 5
SAGE Publications Ltd
1 Olivers Yard
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London EC1Y 1SP
SAGE Publications Inc.
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Bethany Klein, Giles Moss and Lee Edwards 2015
First published 2015
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Library of Congress Control Number: 2014951148
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4462-8583-1
ISBN 978-1-4462-8584-8 (pbk)
Editor: Mila Steele
Assistant editor: James Piper
Production editor: Imogen Roome
Copyeditor: Bryan Campbell
Indexer: Martin Hargreaves
Marketing manager: Michael Ainsley
Cover design: Jen Crisp
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in Great Britain by Henry Ling Limited at The Dorset Press, Dorchester, DT1 1HD
About the AuthorsBethany Kleinis Head of the School of Media and Communication - photo 6
About the AuthorsBethany Kleinis Head of the School of Media and Communication - photo 7
About the Authors
Bethany Kleinis Head of the School of Media and Communication, University of Leeds. She is the author of As Heard on TV: Popular Music in Advertising (Ashgate, 2009).Giles Mossis Lecturer in Media Policy in the School of Media and Communication, University of Leeds. He is co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumer (Palgrave, 2015).Lee Edwardsis Associate Professor in Communication Studies and PR in the School of Media and Communication, University of Leeds. She is the author of Power, Diversity and Public Relations (Routledge, 2014), and co-editor of Public Relations, Society and Culture: Theoretical and Empirical Explorations (Routledge, 2011).
Acknowledgements
This book grew out of the Economic and Social Research Council-funded project Communicating Copyright: An Exploration of Copyright Discourses in the Digital Age; we thank Fiona Philip and David Lee for their contributions to that project and, accordingly, to the foundational ideas that we have drawn on in this book. Thanks to Kate Oakley for providing useful feedback on the manuscript. Other colleagues in the School of Media and Communication at the University of Leeds have supported our work in indirect ways, not least by providing a rich intellectual and research environment: the book has benefited from their interest in and engagement with our work.
Interactions with scholars working in related areas through invited talks, workshops and conferences have been enormously valuable in developing and challenging our ideas against the large body of work on intellectual property and copyright which has emerged within legal studies, sociology, media studies and beyond. We especially benefited from the following events, which helped us hone the scope, objectives, and arguments of the book: the 2013 symposium in Durham that brought together contributors to the SAGE Handbook on Intellectual Property; the 2013 CREATe conference on empirical methodology; invited talks in the School of Music at the University of Edinburgh and the Media Centre at the University of Sunderland; and the International Communication Association panels on which we presented aspects of this work.
We thank SAGE and Taylor & Francis for allowing us to use some material from articles published in Convergence, New Media and Society, and the International Journal of Cultural Policy in this book. We are grateful for SAGE Senior Commissioning Editor Mila Steeles enthusiasm for critical media issues and commitment to classic American diner breakfasts, the intersection of which resulted in a pivotal chat during the International Communication Association conference in Phoenix in 2012. Thanks also to the rest of the SAGE team for their support, and to the reviewers of the proposal and manuscript for their positive feedback and suggestions, especially Matthew David who provided helpful comments at both the beginning and end stages.
Introduction: Understanding Copyright in the Digital Age
Introduction
Few aspects of our professional and personal lives have gone untouched by the digital shift. Digital technology is the current that runs through the way we communicate with one another and engage with the world around us. It has changed the manner in which news and entertainment media is produced, distributed and consumed, and it has collapsed the boundaries and roles related to such activities. As a consequence, laws that worked in an analogue world have struggled to keep pace with new digital developments. One area that has been especially stretched to breaking point by digital technologies and activities is intellectual property (IP), and copyright in particular.
How do we know when a law is no longer working as it intended? We might notice that many people do not realize if and when they are breaking the law and we may find that behaviour considered normal or ordinary crosses the line into illegality. We might also recognize that regulatory or enforcement responses to illegal activities seem to many people heavy-handed or inappropriate. Surveys suggest that the line between legal and illegal activity around copyright is, for many, a blurred one (Ofcom, 2012; A. Hill, 2013), and the increasing number of sites and technologies through which we access media has only added to the confusion, with streaming, downloading and sharing legitimated through above-board platforms and subscription-based or advertising-supported services. Furthermore, the distinction between sharing analogue and digital versions of media, while significant to media companies and creators, isnt always recognized by users, who may view digital sharing as a simple extension of an activity which has long taken place between friends and family members (Cenite et al., 2009; Caraway, 2012; Edwards et al., 2013b). Finally, the overzealous approach to enforcement by some corporations in the cultural industries, especially in the early days of peer-to-peer (P2P), resulted in lawsuits that were sometimes filed against sympathetic defendants, from young children and digitally illiterate grandparents to victims of mistaken identity (see Brainz, n.d.). As these examples suggest, the digital context has widened and revealed a gulf between copyright law and everyday practices.
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