Transformation of Chinese
Newspaper Companies
This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editors-in-chief, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories.
With the primary data and integrated theoretical frameworks, the primary argument is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.
Dr. Miao Huang graduated from University of Glasgow on April 2017 with a non-correction PhD thesis about digital transition in Chinese newspaper industry. She has started to do postdoctoral research at the Journalism School of Renmin University of China from September 2017. She published several articles concerning issues of media convergence, transformation of traditional media and innovation of media business in peer-reviewed journals in China and made presentations about relevant topics in different international academic conferences. Her research interests include strategic management in media, technological innovation of media, media convergence and mobile communication.
Chinese Perspectives on Journalism and Communication Series
Series Editor:Wenshan Jia is a Professor of Communication at Renmin University of China and Chapman University.
With the increasing impact of China on global affairs, Chinese perspectives on journalism and communication are on the growing global demand. This series focuses on theory- and research-oriented scholarship on journalism and communication broadly defined from Chinese perspectives, aided by a variety of methods, and informed by indigenous, interdisciplinary, intercultural or global approaches.
Titles in this series currently include the following:
Transformation of Chinese Newspaper Companies
Management, Production and Administration
Miao Huang
A History of Journalism and Communication in China
Yunze Zhao, Ping Sun
Propaganda
Concept, Utterance, and Legitimation
Hailong Liu
From Cyber-Nationalism to Fandom Nationalism
The Case of Diba Expedition in China
Hailong Liu ed.
Immersive Communication: The Communication Paradigm of the
Third Media Age
Qin Li
Transformation of Chinese Newspaper Companies
Management, Production and Administration
Miao Huang
First published 2019
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
52 Vanderbilt Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
2019 Miao Huang
The right of Sophie Grace Chappell and Marcel van Ackeren to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks and are used only for identification and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloguing-in-Publication Data
A catalogue record has been requested for this book
ISBN: 978-1-138-48164-0 (hbk)
ISBN: 978-1-351-06011-0 (ebk)
Typeset in Sabon
by codeMantra
Contents
Researching is an uneasy activity, especially in a non-native language, as it relies on accurate interpretations. Difficulties would be larger in the case of explaining social phenomenon across different cultural backgrounds. Even so, more challenges bring more sense of accomplishment.
First of all, I would like to thank my supervisors Prof. Gillian Doyle and Dr. Melanie Selfe. Their insightful suggestions saved me many times when I was struggling in some frustrating problems. Their encouragements gave me confidence to continue the suffering process. Without them, I cannot arrive at the destination. Meanwhile, I appreciate my interviewees for their convincing stories about the transformation of Chinese newspapers in not only the individual viewpoint but also in the perspective of corporate strategy makers. The richness of empirical data laid a firm foundation for my analysis and argument.
In addition, I would like to thank the China Scholarship Council for offering me the funding for three-year PhD study, which guaranteed essentially material conditions for my studying life in the alien land. Also, I appreciate my families in China my parents and my boyfriend (being husband now) Lijun Bu, as well as my dearest friends on the campus Chaona Chen, Jia Xie and Ruolan Ouyang. Near or far, their emotional supports warmed me up in the endless rainy days at Glasgow.
Last but not least, I appreciate the support from Prof. Jianwu Song, Prof. Wenshan Jia and Prof. Yunze Zhao at the Journalism School of Renmin University of China. Prof. Song generously helped me to access interviewees in different newspaper companies and gave me constructive suggestions about the research. Prof. Wenshan Jia and Prof. Yunze Zhao shared their experiences about how to create a publication acting as a bridge for communicating the understandings about Chinese media in the globalised context with me. Additionally, I appreciate Ms. Lian Sun at Routledge; she offered me not merely professional guidance about publishing but also patience for trivial consulting questions.
In brief, this book could not be accomplished without support from all the people above. To some extent, the progress from writing to publishing seems like the epitome of the past road of my academic pursuit. Most of the time, I was walking alone, but I never felt lonely because I could always get help from someone whenever in difficulty. What is more, their trust and encouragement make me more confident to confront challenges in the future.
Writing of this book is supported by the Humanities and Social Sciences Youth Fund of the Ministry of Education of China (Project No. 18YJC860014).
It is with pleasure that I write this foreword for Miao Huangs book. As an economist with a special interest in media industries, media management and related policy questions, and having carried out many projects for Research Councils and international bodies including the Council of Europe and the Organisation for Economic Co-operation and Development (OECD) and published extensively on these themes, I am very aware of the growing interest in studies that investigate economic, managerial and policy aspects of media and the implications of digitisation, globalisation and market changes.
