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Christina Meyer - Transmedia Practices in the Long Nineteenth Century

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Transmedia Practices in the Long Nineteenth Century: summary, description and annotation

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This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world.By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents - e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers - played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century.The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.

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[An] outstanding project [that] allows us to see both the forest and the trees, the particular as a way into mapping a broader ecology of media practices in the long nineteenth century.
The editors [do] a spectacular job of [] describing why this period is important to our understanding of transmedia, why transmedia as a frame helps us to understand this period, why a practice-focus approach is valuable, and how the various contributors fit within this larger framework.
Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California, USA
Transmedia Practices in the Long Nineteenth Century
This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world.
By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents e.g., individual authors, publishing houses, theater show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century.
The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.
Christina Meyer is Associate Professor of American Studies, currently working at the TU Braunschweig, Germany. She is the author of Producing Mass Entertainment: The Serial Life of the Yellow Kid (2019).
Monika Pietrzak-Franger is Professor of British Cultural and Literary Studies at the University of Vienna, Austria. She has published on adaptation, transmediality, medicine and culture, (neo-)Victorianism, science, and globalization.
Routledge Advances in Transmedia Studies
Series Editor: Matthew Freeman
This series publishes monographs and edited collections that sit at the cutting-edge of todays interdisciplinary cross-platform media landscape. Topics should consider emerging transmedia applications in and across industries, cultures, arts, practices, or research methodologies. The series is especially interested in research exploring the future possibilities of an interconnected media landscape that looks beyond the field of media studies, notably broadening to include socio-political contexts, education, experience design, mixed-reality, journalism, the proliferation of screens, as well as art- and writing-based dimensions to do with the role of digital platforms like VR, apps and iDocs to tell new stories and express new ideas across multiple platforms in ways that join up with the social world.
Transmediality in Independent Journalism: The Turkish Case
Dilek Grsoy
Theory, Development, and Strategy in Transmedia Storytelling
Edited by Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Trcia
Place and Immersion in Contemporary Transmedia Storytelling
Donna Hancox
Telenovelas and Transformation: Saving Brazils Television Industry
Rosane Svartman
Transmedia Practices in the Long Nineteenth Century
Edited by Christina Meyer and Monika Pietrzak-Franger
Transmedia Practices in the Long Nineteenth Century
Edited by
Christina Meyer and Monika Pietrzak-Franger
First published 2022 by Routledge 2 Park Square Milton Park Abingdon Oxon - photo 1
First published 2022
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
2022 selection and editorial matter, Christina Meyer and Monika Pietrzak-Franger; individual chapters, the contributors
The right of Christina Meyer and Monika Pietrzak-Franger to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record has been requested for this book
ISBN: 978-1-032-11094-3 (hbk)
ISBN: 978-1-032-12084-3 (pbk)
ISBN: 978-1-003-22294-1 (ebk)
DOI: 10.4324/9781003222941
Typeset in Sabon
by SPi Technologies India Pvt Ltd (Straive)
Figures
  • 2.1 The Peoples Palace & East London Technical College, Mile End Road E, http://www.mernick.org.uk/elhs/Bromley2MileEnd/pc44.htm. 1904 or earlier. Courtesy of Philip Mernick.
  • 3.1 The Telephones Burden. Government: A Monthly Magazine of Economic and Applied Politics, vol. 3, no. 5, Dec. 1908, p. 320. Courtesy of the AT&T Archives and History Center, photographed by the author.
Contributors
Ian Gordon teaches cultural history and media studies in Singapore. His books include Superman: The Persistence of an American Icon (2017), the Eisner-nominated The Comics of Charles Schultz (2017), Ben Katchor Conversations (2018), Kid Comic Strips: A Genre Across Four Countries (2016), and Comic Strips and Consumer Culture (1998).
Heidi Lucja Liedke is Assistant Professor and Postdoctoral Researcher at the University of Koblenz-Landau, Germany. She has recently submitted her second monograph (Habilitation) on Spectacle, Materiality, Engagement Livecasting in the Twenty-First-Century British Theatre. From 2018 to 2020 she was a Humboldt Foundation Postdoctoral Fellow at Queen Mary, University of London. She is the author of The Experience of Idling in Victorian Travel Texts, 18501901 (2018).
Martin Lthe received his doctorate from the International Graduate Centre for the Study of Culture in Gieen, Germany. He is currently Einstein Junior fellow and Assistant Professor at the John F. Kennedy Institute for North American Studies at Freie Universitt Berlin. Lthe published the monographs We Missed a Lot of Church, So the Music Is Our Confessional: Rap and Religion
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