Routledge Revivals
Inside Family Viewing
First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of Chinas most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lulls ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.
Inside Family Viewing
Ethnographic Research on Television's Audiences
James Lull
First published in 1990
by Routledge
This edition first published in 2014
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
1990 James Lull
The right of James Lull to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Publishers Note
The publisher has gone to great lengths to ensure the quality of this reprint but points out that some imperfections in the original copies may be apparent.
Disclaimer
The publisher has made every effort to trace copyright holders and welcomes correspondence from those they have been unable to contact.
A Library of Congress record exists under LC control number: 90032941
ISBN 13: 978-0-415-73277-2 (hbk)
ISBN 13: 978-1-315-84885-3 (ebk)
Inside Family Viewing
Ethnographic Research on Television's Audiences
James Lull
A Comedia book
published by Routledge
London and New York
A Comedia book
First published 1990
by Routledge
11 New Fetter Lane, London EC4P 4EE
Simultaneously published in the USA and Canada
by Routledge
a division of Routledge, Chapman and Hall, Inc.
29 West 35th Street, New York, NY 10001
1990 James Lull
Phototypeset in 10/12pt Times by Input Typesetting Ltd, London
Printed in Great Britain by Clays Ltd., St. Ives plc
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
British Library Cataloguing in Publication Data
Lull, James Inside family viewing: ethnographic research on television's audience. 1. Family life. Role of television I. Title 306.85
Library of Congress Cataloging-in-Publication Data
Lull, James. Inside family viewing: ethnographic research on television's audience / James Lull. p. cm. - (Comedia) Includes bibliographical references. 1. Television and familyCross-cultural studies. I. Title. II. Series. HQ520.L85 1990 306.8'5dc20 90-32941 CIP
ISBN 0-415-04414-6
ISBN 0-415-04997-0 pbk
For my mother, Verna Marie Lull
Contents
The appearance of this collection of James Lull's work over the last ten years marks an important stage in the study of the role of the mass media in contemporary culture. For some years the development of media research in quantitative and qualitative sociology and in cultural studies has been held back by a lack of dialogue across these different traditions. As so often, researchers within each field have been most concerned with their (often, in relative terms, small) differences with others working within their own problematic. In terms of book publishing, journals and conferences each different tradition has largely kept to its own and, in consequence, these debates have often been unhelpfully isolated from each other. If this isolation has occurred within each national academic community it has been exacerbated as between researchers in Britain and the United States (with, of course, some honourable exceptions).
In recent years North American researchers, such as Lull, working from a qualitative sociological tradition, have become increasingly interested in the (principally British) cultural studies tradition. Their interest in that work, and their attempts to develop it in the context of their own qualitative research, have been an important first step in constructing a potentially valuable dialogue. However, much of this more recent North American work is neither widely known nor readily available outside its home territory. Indeed Lull's essays collected here have been hard to get hold of in Britain, scattered as they are throughout a number of different North American journals. Their publication in this volume will hopefully stimulate a greater awareness of this contemporary North American work, in Britain and elsewhere.
In recent years, media researchers in Britain (myself included) have become increasingly aware of the need to understand the domestic context of television use and consumption. Lull's work constitutes a valuable resource for all those concerned with this recent (and continuing) phase of development in media audience research. In particular, Lull's contribution to ethnomethodological and ethnographic research in this field is, in my view, of greatest interest. Lull himself speaks of the current influence in North American communications and media studies of the work of the Birmingham Centre for Contemporary Cultural Studies. In that context it is worth noting that, despite a passing engagement with ethnomethodological perspectives in the early 1970s and the subsequent production of some work (Willis 1977; Hebdige 1979; Hobson 1982) within a loosely ethnographic frame, this was one possible research trajectory which remained underdeveloped in the work of CCCS. In Lull's work the insights into micro-processes which ethnomethodological and ethnographic perspectives allow in empirical research are powerfully demonstrated.
Lastly, as one whose own work has been influenced by Lull, I have to declare my interest. I hope that readers of this collection will come to share that interest.
DAVID MORLEY
London
This book represents much of what I have produced in my academic career during the past ten years, work that has benefited greatly from many people. It is tempting to try to thank them all. But any list of personal acknowledgments constructed here surely would be incomplete. Instead, I would like to single out and thank four people whose intellectual vitality and personal kindness have been central to my work and to my life.
When I began graduate school at the University of Oregon in 1971, I had the good fortune to meet Professor Glenn Starlin. Glenn's gentle, unpretentious, fatherly prodding, his personal encouragement and support, his insights and enthusiasm for the field were just what I needed at the time. I will always hold in my heart the greatest respect and admiration for Glenn Starlin, my master's degree advisor.