Revitalising Audience Research
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Frauke Zeller is an Assistant Professor at Ryerson University, Toronto, Ontario, Canada.
Cristina Ponte is an Associate Professor at Universidade NOVA de Lisboa, Portugal.
Brian ONeill is the Head of the School of Media at Dublin Institute of Technology, Ireland.
http://www.cost.eu
http://www.cost-transforming-audiences.eu
This publication is supported by COST.
COSTEuropean Cooperation in Science and Technology is an intergovernmental framework aimed at facilitating the collaboration and networking of scientists and researchers at European level. It was established in 1971 by nineteen member countries and currently includes thirty-five member countries across Europe and Israel as a cooperating state.
COST funds pan-European, bottom-up networks of scientists and researchers across all science and technology fields. These networks, called COST Actions, promote international coordination of nationally funded research. By fostering the networking of researchers at an international level, COST enables breakthrough scientific developments leading to new concepts and products, thereby contributing to strengthening Europes research and innovation capacities.
COSTs mission focuses in particular on
- building capacity by connecting high-quality scientific communities throughout Europe and worldwide,
- providing networking opportunities for early career investigators, and
- increasing the impact of research on policymakers, regulatory bodies and national decision makers as well as the private sector.
Through its inclusiveness, COST supports the integration of research communities, leverages national research investments and addresses issues of global relevance.
Every year thousands of European scientists benefit from being involved in COST Actions, allowing the pooling of national research funding to achieve common goals.
As a precursor of advanced multidisciplinary research, COST anticipates and complements the activities of EU Framework Programmes, constituting a bridge towards the scientific communities of emerging countries. In particular, COST Actions are also open to participation by non-European scientists coming from neighbour countries (e.g. Albania, Algeria, Armenia, Azerbaijan, Belarus, Egypt, Georgia, Jordan, Lebanon, Libya, Moldova, Montenegro, Morocco, the Palestinian Authority, Russia, Syria, Tunisia and Ukraine) and from a number of international partner countries.
The COST Action IS0906 Transforming Audiences, Transforming Societies (20102014) is coordinating research efforts into the key transformations of European audiences within a changing media and communication environment, identifying their complex interrelationships with the social, cultural and political areas of European societies. A range of interconnected but distinct topics concerning audiences are being developed by four working groups: (1) new media genres, media literacy and trust in the media; (2) audience interactivity and participation; (3) the role of media and Information and Communication Technology use for evolving social relationships; and (4) audience transformations and social integration.
COST is supported by the EU RTD Framework programme.
Routledge Studies in European Communication Research and Education
Edited by Nico Carpentier, Vrije Universiteit Brussel, Belgium and Charles University, Czech Republic, Franois Heinderyckx, Universit Libre de Bruxelles, Belgium and Claudia Alvares, Lusofona University, Portugal.
Series Advisory Board: Denis McQuail, Robert Picard and Jan Servaes
http://www.ecrea.eu
Published in association with the European Communication Research and Education Association (ECREA), books in the series make a major contribution to the theory, research, practice and/or policy literature. They are European in scope and represent a diversity of perspectives. Book proposals are refereed.
1 Audience Transformations
Shifting Audience Positions in Late Modernity
Edited by Nico Carpentier, Kim Christian Schrder and Lawrie Hallett
2 Audience Research Methodologies
Between Innovation and Consolidation
Edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurii
3 Multiplayer
The Social Aspects of Digital Gaming
Edited by Thorsten Quandt and Sonja Krger
4 Mapping Foreign Correspondence in Europe
Edited by Georgios Terzis
5 Revitalising Audience Research
Innovations in European Audience Research
Edited by Frauke Zeller, Cristina Ponte and Brian ONeill
First published 2015
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2015 Taylor & Francis
The right of the editors to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Revitalising audience research : innovations in European audience
research / edited by Frauke Zeller, Cristina Ponte, and Brian ONeill.
pages cm. (Routledge studies in European communication
research and education)
Includes bibliographical references and index.
1. Mass mediaAudiencesResearchEurope. I. Zeller, Frauke, editor.
II. Ponte, Cristina, 1956 editor. III. ONeill, Brian, 1961 editor.
