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Liew Kai Khiun - Liberalizing, Feminizing and Popularizing Health Communications in Asia

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Liberalizing, Feminizing and Popularizing Health Communications in Asia provides insights into the manner in which biomedical discourses are communicated and portrayed in Asia in light of the rapidly evolving socio-cultural, technological and epidemiological undercurrents. Highlighting the more pluralized and interactive dynamics in the appropriation and dissemination of medical and public health knowledge, its specific case studies challenge the notions of the one way transmission of medicine by modern Western trained doctors and public health officials to ignorant patients and masses, particularly in the non-Western world. With specific examples drawn from popular media, this volume examines the extent to which these developments have given the broader public both greater access to information and choices. Multidisciplinary in scope and truly international in focus, it relates the everyday of health communications to more macro social trends on the Asian continent and will be of interest to scholars within science and technology studies, media and cultural studies and sociology alike.

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LIBERALIZING, FEMINIZING AND POPULARIZING HEALTH COMMUNICATIONS IN ASIA
Liberalizing, Feminizing and Popularizing Health Communications in Asia
Edited by
LIEW KAI KHIUN
National University of Singapore, Singapore
First published 2010 by Ashgate Publishing Published 2016 by Routledge 2 Park - photo 1
First published 2010 by Ashgate Publishing
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright 2010 Liew Kai Khiun
Liew Kai Khiun has asserted his right under the Copyright, Designs and Patents Act, 1988, to be identified as the editor of this work.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
Liberalizing, feminizing and popularizing health communications in Asia.
1. Communication in public health--Asia. 2. Communication in medicine--Asia. 3. Social medicine--Asia.
I. Liew, Kai Khiun.
362.1014-dc22
Library of Congress Cataloging-in-Publication Data
Liew, Kai Khiun.
Liberalizing, feminizing, and popularizing health communications in Asia / by Liew Kai Khiun.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-7546-7839-7 (hardback)
1. Women--Health and hygiene--Asia. 2. Health education--Asia. I. Title.
RA778.K465 2009
362.1082095--dc22
2009045515
ISBN: 978 0 7546 7839 7 (hbk)
ISBN: 978 1 3155 9231 2 (ebk)
Contents
Liew Kai Khiun

Steve Ferzacca

Trevor Cullen

Shaunak Sastry and Mohan J. Dutta

Annick Gunel and Sylvia Klingberg

Chen-I Kuan

Khor Yoke Lim and Gerald Goh Guan Gan

Kathryn Goldfarb

Mohan J. Dutta and Iccha Basnyat

Kelly Fu

Annisa Lee Lai

Judith Farquhar
List of Figures and Tables
Notes on Contributors
Iccha Basnyat received her MPH from the School of Public Health at the University of Massachusetts-Amherst and her BA in Communication from the Department of Communication at the University of Utah, and obtained her PhD from the Department of Communication at Purdue University. Iccha is currently a visiting fellow at the National University of Singapore (NUS), Department of Communications and New Media teaching courses in Public Relations, Research Methodology, Health Communication and Communication Campaigns. During this time, Iccha has also continued her research that examines the construction of health meanings and access to health care in marginalized spaces.
Trevor Cullen is an Associate Professor of Journalism and Head of Department at Edith Cowan University in Perth, Western Australia. His doctoral thesis focused on press coverage of HIV/AIDS. He is also the author of several peer-reviewed articles, book chapters and conference papers on reporting HIV
Mohan J. Dutta is a Professor in the Department of Communication at Purdue University in America. Dr. Dutta is the Lewis Donohew Outstanding Scholar in Health Communication and has received multiple regional and national awards for his research on the culture-centered approach to health communication. His current scholarship explores marginalization and resistance in healthcare contexts, neoliberal discourses of health policy, and the roles of communication technologies in addressing global health care disparities. Professor Dutta has published over 60 articles and book chapters and is currently working on his book project, Health and Culture: A Culture-centered Approach.
Judith Farquhar is the Max Palevsky Professor in the Department of Anthropology at the University of Chicago. She is the author of the first ethnographic study of traditional Chinese medicine, Knowing Practice: The Clinical Encounter of Chinese Medicine (1994); a later book, Appetites: Food and Sex in Post-socialist China (2002), addresses medicine and the body in Chinese popular culture.
Steve Ferzacca is an Associate Professor of Anthropology, and chair of the Department of Anthropology at the University of Lethbridge in Alberta, Canada. His current work is concerned with Javanese articulations of self, health, and emotivity, the effect of Indonesian urban life on gender relations, populist Islam and health, and the cultural logic of risk, sexuality, and the social life of youth in western Canadian resort towns. He is also editor of Medical Anthropology: Cross-Cultural Studies in Health and Illness, published by Routledge.
Kelly Fu Su Yin is a PhD candidate at Goldsmiths College University of London, where she is currently working on a post-colonial perspective of childbirth. Other works on cultural studies and health include Hallyu in Singapore: Korean Cosmopolitanism or the Consumption of Chineseness? and From Colony to Global City: Public Health Strategies and the Control of Disease.
Gerald Goh Guan Gan is a lecturer at the Faculty of Business and Law, Multimedia University, Malaysia. His research interests include socio-technical issues of knowledge management, mass media and information communication technologies. He is currently researching the impact of the Internet on health decision making and telehealth applications in Malaysia.
Kathryn Goldfarb is a PhD candidate in the Department of Anthropology at the University of Chicago and a Fulbright dissertation research fellow at Waseda University in Tokyo, Japan. Her dissertation research examines interrelations between national identity, contemporary kinship practices, and population policy initiatives. Her contribution to this volume was awarded the 2008 Society for East Asian Anthropology Bestor Prize for Outstanding Graduate Paper.
Annick Gunel is presently a Research Assistant at CNRS, Centre Asie du Sud-Est, Paris-Villejuif, France. She was first trained in microbiology. She then turned to the history of biomedical sciences and pursued studies on medicine and empire in the context of colonial Indochina. She is now working on pandemics in Southeast Asia.
Khor Yoke Lim is an Associate Professor with the School of Communication as well as associate faculty member of the Centre for Research on Womens Development at the Universiti Sains Malaysia, Penang in West Malaysia. Her research has focused on health communication and media and gender. Currently she is principal investigator on the issues of Internet and health decision-making, gender mainstreaming and corporate social responsibility and gender and smoking.
Sylvia Klingberg is a sociologist at the Institut de Recherche Interdisciplinaire sur les Enjeux Sociaux (IRIS), France. She has conducted studies on working conditions in factories and on biopolitics. Her research has focused on humanitarian organizations (e.g., Mdecins Sans Frontires, or Doctors Without Borders) and on pandemics.
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