Karen (Kay) Marie Perrin - Essentials of Planning and Evaluation for Public Health

Essentials of Planning and Evaluation for Public Health

Karen (Kay) M. Perrin, PhD, MPH

Associate Professor, Assistant Dean of Undergraduate Studies
College of Public Health

University of South Florida

Tampa, Florida

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Library of Congress Cataloging-in-Publication Data

Perrin, Karen M., author.

Essentials of planning and evaluation for public health / Karen Perrin.

p. ; cm.

Includes bibliographical references and index.

ISBN 978-1-4496-7434-2 (pbk.)

I. Title.

[DNLM: 1. Health Care Evaluation Mechanisms. 2. Program Evaluationmethods. WA 525]

RA427

362.1dc23

2014024921 6048

Printed in the United States of America

18 17 16 15 14 10 9 8 7 6 5 4 3 2 1

Dedication

Kevin
My husband
19502014

Contents

Preface

This text was written for undergraduate public health students enrolled in an introductory course related to program planning and evaluation. The chapters are divided into a sequential order that forms the foundation for the knowledge needed to understand basic evaluation projects. This text is not intended to achieve complete understanding or proficiency in the complex subject of program planning and evaluation and research needed in the field of public health. However, the chapters provide an overview of topics needed to review published literature, collect primary data, analyze data using basic statistics, and present results in written or verbal formats for intended audiences.

The first three chapters set the stage for program planning and evaluation. explores determinants of health, such as health disparities and access to health care. Without attention to social determinants, evaluators miss the key elements in the lives of their target audience that influence health outcomes.

The next several chapters define terms and concepts that should be understood prior to planning an evaluation. explains the similarities and differences between qualitative and quantitative data, then goes on to provide a more detailed discussion related to types and methods utilized in qualitative data.

The next two chapters provide information about study design and survey development. focuses on survey design, including types of surveys and how to select them. Various tests, inventories, and scales are introduced along with examples and reasons for selecting one survey type over another. A discussion of how culture and diversity influence data collection is included near the end of the chapter.

11 introduces inferential statistics and defines the terms scientific hypothesis, research questions, null hypothesis, and alternative hypothesis. The next section presents basic statistical tests (e.g., chi-square, t-tests, and correlation coefficients). The chapter ends with a discussion of type I and type II errors.

The last four chapters provide skills related to budgets, reports, and presentations, culminating in a case study. is a lengthy case study covering all aspects of program planning and evaluation presented in this text.

Prologue

Essentials of Planning and Evaluation for Public Health by Kay Perrin, PhD, MPH is an important addition to our Essential Public Health series. It provides the ideal text for an undergraduate course in program planning and evaluation, which is an increasingly important part of public health education at all levels.

The Recommended Critical Component Elements of an Undergraduate Major in Public Health expect that all undergraduate public health majors, including those in health education, will know the fundamental features of project implementation and evaluation. These critical component elements are now being used by the Council on Education for Public Health (CEPH) as part of the criteria for accreditation of undergraduate public health majors. The Essentials of Planning and Evaluation for Public Health will aid in accomplishing this objective.

Dr. Perrins book includes many important features that will appeal to a wide range of students. Dr. Perrin provides an accessible, engaging, and active participation text. As she describes in the Preface, it is organized in a step-by-step process that introduces undergraduates to all of the key elements of program planning and evaluation. The text makes extensive use of case studies for public health applications. Her treatment of quantitative methods is accessible, requiring only a minimum of mathematics. Overall, Dr. Perrins text is clear, easy to read, and has a personalized style of writing that makes learning both productive and enjoyable.