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Belinda Wheaton - The Consumption and Representation of Lifestyle Sports

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The Consumption and Representation of Lifestyle Sports
Since their emergence in the 1960s, lifestyle sports (also referred to as action sport, extreme sports, adventure sports) have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. This book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century.
The essays, which cover a range of sports, and geographical contexts (including Brazil, Europe, North America and Australasia) focus on three themes. First, essays scrutinise aspects of the commercialisation process and impact of the media, reviewing and reconsidering theoretical frameworks to understand these processes. The scholars here emphasise the need to move beyond simplistic understandings of commercialisation as co-option and resistance, to capture the complexity and messiness of the process, and of the relationships between the cultural industries, participants and consumers. The second theme examines gender identity and representations, exploring the potential of lifestyle sport to be a politically transformative space in relation to gender, sexuality and race. The last theme explores new theoretical directions in research on lifestyle sport, including insights from philosophy, sociology and cultural geography.
The themes the monograph addresses are wide reaching, and centrally concerned with the changing meaning of sport and sporting identity in the twenty-first century.
This book was previously published as a Special Issue of Sport in Society.
Belinda Wheaton is Principal Research Fellow at the Centre for Sport Research, University of Brighton, where she teaches in the areas of sport and leisure studies.
The Consumption and Representation of Lifestyle Sports
Edited by
Belinda Wheaton
The Consumption and Representation of Lifestyle Sports - image 1
First published 2013
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
2013 Taylor & Francis
This book is a reproduction of Sport in Society, vol. 13, issue 7/8. The Publisher requests to those authors who may be citing this book to state, also, the bibliographical details of the special issue on which the book was based.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN13: 978-0-415-68281-7
Publishers Note
The publisher would like to make readers aware that the chapters in this book may be referred to as articles as they are identical to the articles published in the special issue. The publisher accepts responsibility for any inconsistencies that may have arisen in the course of preparing this volume for print.
Series Editor: Boria Majumdar
The Consumption and Representation of Lifestyle Sports Sport in the Global - photo 2
The Consumption and Representation of Lifestyle Sports
Sport in the Global Society Contemporary Perspectives
Series Editor: Boria Majumdar
The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.
Titles in the Series
Australian Sport
Antipodean Waves of Change
Edited by Kristine Toohey and Tracy Taylor
Australias Asian Sporting Context
1920s and 1930s
Edited by Sean Brawley and Nick Guoth
Critical Support for Sport
Bruce Kidd
Disability in the Global Sport Arena
A Sporting Chance
Edited by Jill M. Clair
Diversity and Division Race, Ethnicity and Sport in Australia
Christopher J. Hallinan
Documenting the Beijing Olympics
Edited by D. P. Martinez and Kevin Latham
Fan Culture in European Football and the Left
Edited by Peter Kennedy and David Kennedy
Flame Relays and the Struggle for the Olympic Movement
Bearing Light
John J. MacAloon
Football in Brazil
Edited by Martin Curi
Football Supporters and the Commercia-lisation of Football
Comparative Responses across Europe
Edited by Peter Kennedy and David Kennedy
Footballs Relationship with Art: The Beautiful Game?
John E. Hughson
Forty Years of Sport and Social Change, 1968-2008
To Remember is to Resist
Edited by Russell Field and Bruce Kidd
Global Perspectives on Football in Africa
Visualising the Game
Edited by Susann Baller, Giorgio Miescher and Raffaele Poli
Global Sport Business
Community Impacts of Commercial Sport
Edited by Hans Westerbeek
Governance, Citizenship and the New European Football Championships
The European Spectacle
Edited by Wolfram Manzenreiter and Georg Spitaler
Indigenous People, Race Relations and Australian Sport
Edited by Christopher J. Hallinan and Barry Judd
Olympic Reform Ten Years Later
Edited by Heather Dichter and Bruce Kidd
Perspectives on Sport and Music
Edited by Anthony Bateman
Reflections on Process Sociology and Sport
Walking the Line
Joseph Maguire
Soccer in the Middle East
Edited by Issam Khalidi and Alon Raab
South Africa and the Global Game
Football, Apartheid and Beyond
Edited by Peter Alegi and Chris Bolsmann
Sport Race, Ethnicity and Identity
Building Global Understanding
Edited by Daryl Adair
Sport and the Community
Edited by Allan Edwards and David Hassan
Sport, Culture and Identity in the State of Israel
Edited by Yair Galily and Amir Ben-Porat
Sport in Australian National Identity
Kicking Goals
Tony Ward
Sport in the City
Cultural Connections
Edited by Michael Sam and John E. Hughson
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