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Janet Salmons - Doing Qualitative Research Online

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Book:
Doing Qualitative Research Online
Author:
Janet Salmons
Publisher:
SAGE Publications Limited
Genre:
Books / Politics
Year:
2021
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New to online research? This book will give you the foundation you need to confidently design and conduct a project using internet methods.

First providing an overview of online qualitative research, it then provides how-to guidance for studying the ways we use diverse technologies to communicate with words and images. It covers a well-established methods, from document research to online interviews, as well as introducing new turns in qualitative research, such as big data.

This second edition:

Equips you with the skills to make good decisions about methodologies, methods and technologies at every stage of your project.
Dedicates three chapters to being an ethical online researcher, covering vital aspects such as respecting partners in research and researcher positionality.
Includes over 30 Research Cameo examples showing you how to put theory into practice.

Written by a scholar-practitioner in e-learning and online academia with 20 years experience, this book will help students and researchers across the social sciences looking to do qualitative research online. Accompanied by online resources including templates, exercises and further reading, this book will develop your digital literacy and enable you to take advantage of the possibilities of Internet research.

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Doing Qualitative Research Online

Janet Salmons

Doing Qualitative Research Online - image 3

SAGE Publications Ltd

1 Olivers Yard

55 City Road

London EC1Y 1SP

SAGE Publications Inc.

2455 Teller Road

Thousand Oaks, California 91320

SAGE Publications India Pvt Ltd

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Mathura Road

New Delhi 110 044

SAGE Publications Asia-Pacific Pte Ltd

3 Church Street

#10-04 Samsung Hub

Singapore 049483

Janet Salmons 2016

First published 2016

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.

Library of Congress Control Number: 2015940093

British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 978-1-4462-9540-3

ISBN 978-1-4462-9541-0 (pbk)

Editor: Mila Steele

Assistant editor: James Piper

Production editor: Ian Antcliff

Marketing manager: Sally Ransom

Cover design: Shaun Mercier

Typeset by: C&M Digitals (P) Ltd, Chennai, India

Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY

Doing Qualitative Research Online - image 4

List of Figures

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7.1and 7.2
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List of Tables

1.1
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Preface

Deep Data in a Big Data World

The ever-growing use of online communication and social media in professional and personal contextsand the resulting Big Dataexcites many contemporary researchers. The research on this kind of data is broad but shallow. Why did those users make the posts they didand what did they not say on sites they know lack privacy? And what about the people who do not post on social networking sites? Their experiences are not represented. Within this world of Big Data we need to be able to dig below the surface and ask questions. We need to celebrate the personal voice of the individual, with unique perspectives and idiosyncratic understandings of the world.

To do so qualitative researchers can use the full range of online communication and social media options to create deep exchanges with research participantsthe humans on the other side of the monitor or device. Through in-depth interviews or observations we can connect with participants anywhere to collect deep, rich data that can generate new understandings of research phenomena.

Rogers (2009, 2010) distinguishes between what he calls virtual approaches, those that import traditional data collection methods online, and digital approaches, which take advantage of the unique characteristics and capabilities of the Internet for research. While trying to distinguish between virtual and digital may seem a semantic exercise, the methodological distinction is relevant. Digital qualitative approaches using text-based exchanges (messaging, email), multi-channel meeting spaces (e.g. Adobe Connect, WebEx), videoconferencing (full video with multiple participants) or video calls (e.g. Skype, Google Chat), or immersive virtual worlds (e.g. Second Life, games) are fundamentally different from real-world, co-located interviews and observations. Settings in online environments, including social networking sites, have distinctive characteristics and limitations. Digital qualitative approaches require the researcher to do more than simply repurpose real-world data collection techniques. The selection of technology tools and settings for collecting data influences the kind(s) of communication possible with participants and the types of data collected, whether text, verbal or visual, synchronous or asynchronous.

Qualitative researchers can conduct research online for two possible reasons: to study about the Internet or to study through the Internet. Those conducting research about the Internet aim to understand the activities and behaviors of users. Those conducting research through the Internet choose to do so because they want to use a convenient way to interact with people across the world. For example, while the first might conduct e-research to study online teaching, the second might conduct e-research to interact with classroom teachers in Cape Town, Tokyo, London or New York.

Given the diverse options for online data collection, careful consideration is needed for the implications of these and other choices for research design, conduct and ethics. The Qualitative e-Research Framework, introduced in this book, can be used as the basis for analyzing these issues.

I spend a great deal of my time supervising students dissertations, so I understand first-hand how confusing the process can be to a novice researcher. While many books and articles report on completed research, students need to know how the study was designed and conducted. In this book I endeavor to provide both the background and the how-to for doing qualitative research online. The companion website includes additional materials, lists of and links to examples from the literature. I hope it is useful to youand I look forward to seeing the innovations you bring to the field as you collect the deep data needed to understand our complex and continually-changing world.

Janet Salmons, PhD

Boulder, Colorado

Organization of the Book

: Analyzing Data and Reporting Findings. The Appendix includes a glossary of terms, and suggested readings on qualitative research.

On the website you will find additional materials, including media, templates, exercises, and up-to-date references to literature using online qualitative methods.

About the Companion Website

Doing Qualitative Research Online is supported by a wealth of online resources - photo 6

Doing Qualitative Research Online is supported by a wealth of online resources for both students and lecturers to aid study and support teaching, which are available at https://study.sagepub.com/salmons

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