Giuliana Sorce - Global Perspectives on NGO Communication for Social Change

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Global Perspectives on NGO Communication for Social Change

This book examines the central role media and communication play in the activities of non-governmental organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities.

An international lineup of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and revealing particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the worldranging from Sudan via Brazil to Chinato illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society.

This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Giuliana Sorce is a postdoctoral scholar in the Institute of Media Studies at the Eberhard Karls University Tbingen, Germany. She specializes in digital cultures, new media, digital activism, and gender studies. Her research has appeared in journals such as The Communication Review, Journalism Practice, or Feminist Media Studies.

Routledge Research in Communication Studies

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Edited by Dawn Marie D. McIntosh, Dreama G. Moon, and Thomas K. Nakayama

Media in War and Armed Conflict

The Dynamics of Conflict News Production and Dissemination

Edited by Romy Frhlich

Mediated Intercultural Communication in a Digital Age

Edited by Ahmet Atay and Margaret DSilva

Queer Communication Pedagogy

Edited by Ahmet Atay and Sandra L. Pensoneau-Conway

Intercultural Communication, Identity, and Social Movements in the Digital Age

Edited by Ahmet Atay and Margaret DSilva

Internationalizing the Communication Curriculum

Edited by Paaige K Turner, Soumia Bardhan, Tracey Quigley Holden and Eddah M. Mutua

Innovation in Advertising and Branding Communication

Edited by Llus Mas-Manchn

Free Speech and Hate Speech in the United States

The Limits of Toleration

Chris Demaske

Global Perspectives on NGO Communication for Social Change

Edited by Giuliana Sorce

For more information about this series, please visit: https://www.routledge.com/Routledge-Research-in-Communication-Studies/book-series/RRCS

First published 2022

by Routledge

605 Third Avenue, New York, NY 10158

and by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2022 selection and editorial matter, Giuliana Sorce; individual chapters, the contributors

The right of Giuliana Sorce to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data

A catalog record for this book has been requested

ISBN: 978-1-032-03713-4 (hbk)

ISBN: 978-1-032-03714-1 (pbk)

ISBN: 978-1-003-18863-6 (ebk)

DOI: 10.4324/9781003188636

Typeset in Sabon

by Apex CoVantage, LLC

Contents

BY THOMAS TUFTE

GIULIANA SORCE

PART I
Communicating for Social Change

1. NGOBusiness Partnerships: Implications for Corporate Social Responsibility and Social Change Communication

VIDHI CHAUDHRI AND JAMES EVERETT HEIN

2. Resource Mobilization Strategies for Social Changes Among Climate Change ENGOs in the United States: A Text Mining Study

KENNETH C. C. YANG AND YOWEI KANG

3. The Strategy of NGO Journalism in the Fight for Refugee Rights

DELANEY HARNESS

4. Integrating Social Media in NGO Strategic Communication: Lessons From Dutch NGOs Communication Practices

DELIA DUMITRICA

5. Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh

NAIMA ALAM

PART II
Case Studies of Social Change NGOs

6. The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey

EMEL OZDORA AKSAK AND DANIELA V. DIMITROVA

7. The Governments Needs Versus the Demands of Labor: A Case Study of Organizing by Labor NGOs in China

LUWEI ROSE LUQIU

8. Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and the Hawadith Street Initiative in Sudan

MAHA BASHRI

9. Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa

GIULIANA SORCE

10. Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil

ISABEL LFGREN

1. Part I Communicating for Social Change
   1. 1. NGOBusiness Partnerships: Implications for Corporate Social Responsibility and Social Change Communication
   2. 2. Resource Mobilization Strategies for Social Changes Among Climate Change ENGOs in the United States: A Text Mining Study
   3. 3. The Strategy of NGO Journalism in the Fight for Refugee Rights
   4. 4. Integrating Social Media in NGO Strategic Communication: Lessons From Dutch NGOs Communication Practices
   5. 5. Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh
2. Part II Case Studies of Social Change NGOs
   1. 6. The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey
   2. 7. The Governments Needs Versus the Demands of Labor: A Case Study of Organizing by Labor NGOs in China
   3. 8. Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and the Hawadith Street Initiative in Sudan
   4. 9. Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa
   5. 10. Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil

Guide

Figures

2.1 Word cloud analysis of ENGOs resource mobilization strategies

2.2 The effects of ENGO size on resource mobilization strategies

4.1 Social media followers across the sample

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