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Stefan Thomas - Business Networking For Dummies

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Business Networking For Dummies Published by John Wiley Sons Ltd The - photo 1

Business Networking For Dummies

Published by:
John Wiley & Sons, Ltd.
The Atrium
Southern Gate, Chichester
www.wiley.com

This edition first published 2014

Copyright 2014 John Wiley & Sons, Ltd, Chichester, West Sussex.

Registered office

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

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A catalogue record for this book is available from the British Library.

ISBN 978-1-118-83335-3 (pbk), ISBN 978-1-118-83333-9 (ebk), ISBN 978-1-118-83334-6 (ebk)

Printed in Great Britain by TJ International Ltd, Padstow, Cornwall

10 9 8 7 6 5 4 3 2 1

Foreword

Business Networking doesnt work!

Youre absolutely right... it doesnt, when you do it wrong.

You know what makes Stef Thomas an expert? He got it wrong, or at the very least witnessed someone else do it wrong; making mistakes in the field of business networking; as in, all of them. Every single faux pas you could possibly make, hes been/seen it all.

He got it wrong, as we all do when trying out new things. Hes made those costly and often embarrassing mistakes... so you dont have to.

Back in 2008 when I first met him at a networking event, he was wet behind the ears, like many fledgling entrepreneurs (also known as self-employed and very much skint). He had to juggle family, work, networking, budgets, confidence and self-doubt.

It hasnt always been easy for him, but with most things, often the difference between success and failure is not quitting even when its tough. Hes been close... but he has never quit.

Stef is a truly spectacular guy who behaves just like a normal one. Thats what endears him to the audiences at his seminars and also makes him so amazing. Hes unaware of his brilliance whether speaking to an audience of a thousand or in this case, by writing several thousand words to support you, the reader, on your networking journey.

This is a modern-day book for a modern-day approach to modern-day networking. As youll see, networking has evolved. Its moved on. Its no longer about vol-au-vents, chablis and sell, sell, sell.

Ironically, business networking is less about business but more about people. Stef recognises this, having spent the last few years deepening and widening his network.

Sometimes it isnt the best person for the job who wins it, but the one whos daft enough to keep going when others tell you youve got it wrong. In writing this book, Stef will likely stir up some of those critics who, over the years, have said his networking investment was wasted, to have networked his way from that first meeting, to writing this book.

Case in point: hes finally got his networking right.

This isnt just some puff piece. Ive read this entire book from start to finish and so should you because, when you know what youre doing, business networking does work, and by following the blueprint that Stef has set down for you: first youll learn, then youll earn.

@BradBurton
Managing Director
4Networking Ltd

Introduction

Thank you.

If youre reading this little book, youve put a lot of faith in me. I appreciate that and have made every effort to pack as much as possible into this book so that you get massive value from it.

Thank you because this book justifies a lot of what Ive blogged and spoken about at networking events for years.

Thank you because every person who makes a commitment to getting better at business networking makes the experience better and the opportunity greater; not just for themselves but for every other business person out there networking too.

Small businesses rule the world. Small businesses are the guys who supply big businesses, and provide extra employment opportunities. Small businesses also, of course, sometimes turn into big businesses.

The more that small businesses talk to each other, and exchange ideas and business, and acknowledge their vital role in the economy the better. Business networking is a huge part of that and can help to enable and facilitate that interaction.

I fell in love with business networking as an activity about six years ago because it offers so much more than most people realise. Ive seen peoples businesses and lives changed, including my own, through business networking.

I include a number of personal anecdotes in this book but the following is the one that nicely squares the circle of the story of this book.

After six years of business networking, Ive attended over 650 networking meetings and posted on the 4Networking website around 18,000 times. Ive attended the Business Startup Show and helped 4Networking (4N) on the stand every year for the last five years, becoming a Director of 4N in late 2012.

At a networking event after the Business Startup Show in May 2013, I turned to my neighbour and asked, So what do you do? Sarah told me she was part of the team that creates For Dummies books, which I might have heard of, and I asked, Have you ever thought about doing one about business networking?.

The fact is that I found the opportunity to write this book at a networking event. The fact that I put the hours in led to being sat next to Sarah that day. All the lessons that I learned from this great experience, Ive squeezed into this little book.

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