Glen Gilmore - Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Praise for Glen Gilmore and Social Media Law for Business

Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers.

Mark Schaefer, bestselling author of Return on Influence

As an instructor of digital marketing at Rutgers Business School, Glen has crafted and presented instruction on a wide variety of topics for our executive education department, from modules on social media law, crisis communications, and even on the intricacies of compliance in the integration of emerging technologies and social platforms. As an attorney and marketer, Glen brings a unique perspective on the need to balance marketing and compliance for business success. He can be counted on to know the latest trends, issues, and strategies to help businesses leverage social media and technology for optimal success. Glens book on social medial law should become not only required reading in the classroom, but also in the boardroomand in any business where people care about getting social media marketing right.

Peter Methot, managing director of executive education at Rutgers Business School

Social Media Law for Business is a laypersons blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. In it, Glen Gilmore, a recognized problem-solver and leader in the social media marketing space, helps people understand that business success in digital marketing requires more than business and advertising senseit requires knowing how to avoid the legal land mines that others have tripped on. In easy-to-understand language, Gilmores book equips businesses and business leaders to step more confidently onto the social media stage, by tapping into techniques used by some of the best brands to excel in digital marketing while minimizing their legal and brand reputation risks.

Amy Howell, founder of Howell Marketing Strategies and coauthor of Women in High Gear

If youre going to sell through social mediaand you shouldyou need to have a command of the dos and donts thatll get you in trouble if you get them wrong. Social Media Law for Business is written in laymans terms so that everyone can understand the basics of getting things right!

Ryan T. Sauers, founder of Sauers Consulting and author of Everyone Is in SALES

Social Media Law for Business should be a ready companion for anyone using social media for business, as compliance issues should be top of mind at all times.

Ann Tran, a Forbes Top 20 Women Social Media Influencer, social media consultant, and contributor to the Huffington Post

To my wife, Rosa, who always gives me inspiration
and a reason to smile.
And to our Ariana, who brings us great joy!

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T o:

My dear friend Mark W. Schaefer, who was kind enough to suggest the idea for this book after hearing me speak on the topic in New York. He connected me with his publisher at McGraw-Hill to make it happen.

McGraw-Hill. Thank you for your patience and trust! Casey Ebro, my editor, and her predecessors, Casie Vogel and Stephanie Frerich, for allowing me the time to wade through these waters. Dannalie Diaz for helping me across the finish line. And additional McGraw-Hill team member Peter McCurdy, and Harleen Chopra (Cenveo Publisher Services).