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Kristin J. Anderson - Modern Misogyny: Anti-Feminism in a Post-Feminist Era

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Pundits and politicians often opine on the irrelevance of feminism and the womens movement today. Some commentators describe the state of feminism as post-feminist, alongside equally questionable claims of Barack Obamas election as signaling a post-racial America. Modern Misogyny examines contemporary anti-feminism in a post-feminist era. It considers the widespread notion that the feminist movement has ended, in large part because the work of feminism has been completed. In fact, the argument goes, women have been so successful in achieving equality, it is now men who currently are at risk of becoming irrelevant and unnecessary. These sentiments make up modern anti-feminism. Modern Misogyny argues that equality has not been fully achieved and that anti-feminism is now packaged in a more palatable, but stealthy form. This book addresses the nature, function, and implications of modern anti-feminism in the United States.
Modern Misogyny explores the landscape of popular culture and politics, emphasizing relatively recent moves away from feminist activism to individualism and consumerism where self-empowerment represents womens progress. It also explores the retreat to traditional gender roles after September 11, 2001. It interrogates the assumption that feminism is unnecessary, that women have achieved equality, and therefore those women who do insist on being feminists want to get ahead of men. Finally, it takes a fresh look at the positive role that feminism plays in todays post-feminist era, and how feminism does and might function in womens lives.
Post-feminist discourse encourages young women to believe that they were born into a free society, so if they experience discrimination, it is an individual, isolated problem that may even be their own fault. Modern Misogyny examines that rendering of feminism as irrelevant and as the silencing and marginalizing of feminists. Anderson calls for a revived feminism that is vigilant in combatting modern forms of sexism.

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MODERN MISOGYNY
MODERN MISOGYNY: ANTI-FEMINISM IN A POST-FEMINIST ERA
Kristin J. Anderson

Modern Misogyny Anti-Feminism in a Post-Feminist Era - image 1

Modern Misogyny Anti-Feminism in a Post-Feminist Era - image 2

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Kristin J. Anderson 2015

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Library of Congress Cataloging-in-Publication Data
Anderson, Kristin J., 1967
Modern misogyny : anti-feminism in a post-feminist era / Kristin J. Anderson.
pages cm
Includes index.
ISBN 9780199328178
eISBN: 9780199328192
1. Misogyny. 2. Feminism. I. Title.
HQ1233.A686 2015
305.42dc232014012169

For Alana and Alyssa

CONTENTS

I am grateful to many individuals whose generosity made this work possible. First, I am inestimably indebted to Christina Accomando for her friendship and her political and intellectual guidance over the past two and a half decades. I am a better teacher, writer, and activist because of her patience and persistence (and numerous alliterative suggestions). Over the past two years, it was a consistent pleasure to work with Sean K. OHare, who read the entire manuscript in its many versions and provided assistance with organization, editing, substantive suggestions, and superbly snarky comments in the margins. Over the course of this research and writing, many colleagues provided invaluable feedback on drafts of chapters: Christina Accomando, Bonnie Field, Melinda Kanner, Campbell Leaper, Rachael Robnett, Larissa Smith, and Tammis Thomas, all helped make this a better book. I thank my students at the University of Houston-Downtown whose meticulous work on this project was vital: Sagrario Baca, Kevin Farren, Eynar Hernandez, Lisa Ludtke, Christina Matthews, and Alicia Young. Finally, I am grateful to the following people for their friendship and support: Travis Crone, Shauna Curtis, Bonnie Field, Alex Rossman, Larissa Smith, Cindy Stewart, Fran and Kim Watson, and, most especially, Tammis Thomas.

THE (LACK OF) SIGNIFICANCE OF FEMINISM

A strange phenomenon has accompanied the unprecedented growth of feminist activism around the globe: the recurrent pronouncement of feminisms death. From the 1970s through the new millennium, journalists, academics, and even some feminist scholars have declared the demise of feminism and hailed the advent of the post-feminist age...Given the vibrancy and the variety of proliferating forms of feminist theory and practice, why the premature burial of feminism?

MARY HAWKESWORTH, 2004

Pundits, politicians, and the press have been declaring the demise of feminism since the birth of the womens movement. The feminist postmortem has become so predictable that it even has been dubbed by one feminist critic as False Feminist Death Syndrome. This pernicious media-borne virus...has popped up in print and over the airwaves on and off for decades, poisoning public opinion against the F-word (feminism)progress, the post-feminist argument continues, as evidenced by their numbers in the workforce and in college graduation, surely we have achieved gender equality.

Modern Misogyny examines contemporary sexism and anti-feminism during what has been described as a post-feminist era in the United States and other Western countries. This book critically analyzes the notion that the feminist movement is unnecessary because the work of feminism is complete. From this point of view, women, regardless of their race, social class, sexual orientation, or geography, have achieved equality in most meaningful respects. Feminism is now merely a history lesson. In fact, the argument goes, women have been so successful in achieving equality, it is now men who are victims of gender discrimination. These sentiments make up modern misogyny. Contrary to the claims of the post-feminist punditry, equality has not been achieved. Instead, sexism is now packaged in a more palatable but stealthy form. This book addresses the nature, function, and implications of modern misogyny but also asserts the benefits of a continued feminist movement.

My academic training is in social psychology, and that lens informs the approach to critiquing the myths of modern misogyny. My area of specialization examines subtle, contemporary forms of prejudice and discrimination, and social psychology is particularly well equipped to examine this sort of bias. On the one hand, overt, explicit, and extreme forms of prejudice and discrimination still exist. In fact, the number of hate groups in the United States has increased steadily since the election of President Barack Obama.a group are doing just fine, that feminism has run its course, and that the new victims of sexism are men. This book will demonstrate otherwise by illuminating manifestations of modern misogyny that are harder to see than overt sexism.

Personal anecdotes of discrimination are important in terms of honoring peoples lived experiences, and they can provide vivid and memorable accounts of discrimination. However, personal reports of discrimination can be dismissed by skeptics: Maybe you werent qualified for the job, maybe your interview didnt go wellwhy would you assume sexism played a role? Maybe your boss treats everyone badly? The experimental method is a powerful way to study and detect subtle yet pervasive forms of stereotyping, prejudice, and discrimination. Controlled experiments recreate real-life situations in which discrimination is evidenced often without the perpetrators awareness. For instance, if we create fictitious rsums with standardized qualifications such as education and experience, attach a womans name to some and a mans name to others, and ask people to evaluate the qualifications of otherwise comparable job candidates, we can demonstrate gender discrimination if the participants evaluate the rsums of one gender less favorably than the other gender. If the only difference in the rsum is the name at the top, we must conclude that gender discrimination has occurred, even if the evaluator has not overtly and consciously articulated sexism. In this book, I rely on the vast experimental data in social and cognitive psychology to uncover prejudice and discrimination. At the same time, I use qualitative data in the form of surveys, focus groups, and interviews from psychology, education, and the humanities, which allow individuals to share their experiences, feelings, and attitudes in their own voices.

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