THE
EMAIL
REVOLUTION
Praise for The Email Revolution
V. A. Shiva Ayyadurai is the inventor of email, and his journey reveals a much larger story, one that should be evident by now: innovation can happen any-where, anytime, by anyone. The sooner we embrace this truth, the sooner our lives will be enriched by the thousands of other Shivas that do not have the luxury of working in the established bastions of innovation, but nevertheless have the intellect and the drive to make big contributions.
Dr. Leslie P. Michelson, Ph.D.,
Director of High Performance Computing,
UMDNJ, Newark, NJ
I remember vividly my conversations with Shiva in the early stages of his initiative when he was working hard on the creation and development of email. Knowing the basic concept of what he was creating and the fact that it was so innovative, I and another teacher in our science department recommended that Shiva apply for the Westinghouse Talent Search Award for high school students. Email was to be the electronic version of interoffice mail systems. I specifically remember looking at our school districts Interoffice Mail Envelope and thinking about Shivas having told me that all the intricacies of this labor intensive system, with its creation, delivery, receipt, and distribution aspects, would one day not be necessary. He had an objective/goal to replace it and other things with his electronic mail. He worked diligently at both his schoolwork and the creation of what we now know as email. Shiva was obviously very successful at both.
Gerald E. Walker, Shivas Honors and Advanced Placement
Chemistry Teacher, New Jersey State Teacher of the Year and
Livingston High School Principal (retired).
THE
EMAIL
REVOLUTION
Unleashing the Power to Connect
DR. V. A. SHIVA AYYADURAI
THE INVENTOR OF EMAIL
Copyright 2013 by Dr. V. A. Shiva Ayyadurai
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Library of Congress Cataloging-in-Publication Data is available on file.
ISBN: 978-1-62153-263-7
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_______________
To Amma, Gods Angel, who opened the doors of Heaven so I could create
To Appa, a Genius and one of the most benevolent people I know,
who taught me to solve incredibly complex problems with creativity
and tenacity
To Leslie P. Michelson, who believed and changed my life forever
To the Great Unsung Heroes of History, who fought uncompromisingly, with
no guile or cleverness, with pure heart and spirit to unleash freedom, and
whose labors we now enjoy
_______________
_______________
All of the authors proceeds from this book are donated to Innovation Corps,
a project dedicated to unleashing innovation among high school youth in
inner cities and villages across the globe.
_______________
_______________
Statement from a young V. A. Shiva Ayyadurai,
in 1981, predicting the future of email
When Thomas Alva Edison invented the light bulb, he never perceived that his invention would have worldwide attention and acclaim; however, it has. The light bulb is an integral part of our daily living. One day electronic mail, like Edisons light bulb, may also permeate and pervade our daily lives. Its practical applications are unlimited. Not only is mail sent electronically, but it offers a computational service that automates a secretarys or file clerks work of writing a memorandum, document or letter, editing, filing and retrieving.
From V. A. Shiva Ayyadurais Westinghouse Science
Talent Awards application submitted in 1981.
V. A. Shiva Ayyadurai
Writing in 1981 as a High School Teenager
in his Westinghouse Science Awards Application
Contents
Introduction
The United States Postal Service (USPS) forgot their brand, a trusted provider of mail, be it print or be it electronic.
Chapter 1: Smoke Signals to Email
Email is the full-scale electronic emulation of the interoffice, interorganizational paper-based mail system, a system of interlocked parts by which all offices in the world were run by.
Chapter 2: Electrified Paper
Hearing those two words electronic and mail juxtaposed in 1978 evoked Star Treks transporter dematerializing paper and beaming it across the ether.
Chapter 3: The Pulse of Email
Clinton got email as early as 1993 and used it to build his brand. Toyota learned the hard way in 2010 after losing $30 billion in market value and 16 percent in sales.
Chapter 4: Ten Commandments of Email
These ten commandments will ensure that you use email the right way. They will save you time, money, and a lot of heartaches.
Chapter 5: Brand Intimacy: Nike and Calvin Klein Style
By integrating email with broadcast advertising, Nike and Calvin Klein created a new type of brand intimacy with millions overnight. That was revolutionary!
Chapter 6: George Bush Aint Dumb
By integrating email with broadcast advertising, Nike and Calvin Klein created a new type of brand intimacy with millions overnight. That was revolutionary!
Chapter 7: P&G Goes Neighbor to Neighbor
P&G did a brilliant take on email. They used email to build participatory and neighborly relations, one at a time, pioneering brand understanding in a completely new way.
Chapter 8: Unilever Makes It Personal
Skin and email are both personal. Email allowed Unilever to distinguish their brand as being highly personalized delivering the right product for the right skin.
Chapter 9: Kennedy and Frist: Smartest Senators in Congress
Most of the Senate were afraid of email. It now forced a new accountability and transparency they were not ready for. Kennedy and Frist embraced it as a part of their brand.
Chapter 10: Building a Trusted Brand Through Secure Email
Citibank, financial institution, and Cookie Jar, a childrens entertainment company, both recognized the value of making it safe for customers. Their extra efforts created a feeling of trust and care.
Chapter 11: A Complaint Is a Gift
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