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Melissa Carbone - Ready, Fire, Aim: How I Turned a Hobby Into an Empire

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Melissa Carbone Ready, Fire, Aim: How I Turned a Hobby Into an Empire
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Ready, Fire, Aim: How I Turned a Hobby Into an Empire: summary, description and annotation

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Entrepreneur Melissa Carbone scares people for a livingand she does it so well, she has her market cornered.


Melissa Carbones company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.


But it wasnt always this wayan activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.


Known for securing one of the largest investments in the history of the show from Mark Cuban on ABCs Shark Tank, Melissa lives by the philosophy that its important to dream epically and have the guts to jump for it. And success has followed. Collaborations and relationships with iconic industry and political leaders like Live Nation, Legendary Pictures, and the White House are just a small piece of the story.


In Ready, Fire, Aim: How I Turned a Hobby Into an Empire, Carbone shares her philosophy of embracing all the shots that hitand the ones that missedthat enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help you turn your dreams for your career into your reality.


You will find inspiration to:



  • Choose boldly: Choose to be in the top .1% of successful individualsevery day

  • Activate your ideas: Activation is where millionaires and billionaires are madethis is the key difference between the dreamers and those who have it all

  • Kill the fear of failure: Failure is the best way to prepare you for success


Building your empire will require constant learning, reinvention, and growth. Ready, Fire, Aim is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.

Melissa Carbone: author's other books


Who wrote Ready, Fire, Aim: How I Turned a Hobby Into an Empire? Find out the surname, the name of the author of the book and a list of all author's works by series.

Ready, Fire, Aim: How I Turned a Hobby Into an Empire — read online for free the complete book (whole text) full work

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Praise for Ready, Fire, Aim

Melissa Carbone is passionate, funny, and really smartbut most of all, inspiring. This book will give you the confidence to get to the next level in your career and your life.

Michael Rapino, CEO of Live Nation

Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.

Jason Blum, CEO of Blumhouse Productions

Ready, Fire, Aim is a refreshingly candid and real approach to making bold choices, relentlessly activating and fearlessly daring to capture the dream life. Its approach is accessible to everyone and incredibly inspiring. This book will become a bible to the next generation of entrepreneurs.

Jillian Michaels, New York Times bestselling author, leading fitness expert, and life coach

Melissa Carbone really breaks down success into an actionable process that is both inspirational and vulnerable. In Ready, Fire, Aim she allows her personal stories to be shared as examples of her topics and makes the content so impactful. This book is a beautiful example of entrepreneurial inspiration.

Marty Singer, entertainment power attorney

READY, FIRE, AIM

Ready Fire Aim How I Turned a Hobby Into an Empire - image 1

Copyright 2017 by Melissa Carbone

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

Ready Fire Aim How I Turned a Hobby Into an Empire - image 2

BenBella Books, Inc.

10440 N. Central Expressway, Suite 800

Dallas, TX 75231

www.benbellabooks.com

Send feedback to

First E-Book Edition: October 2017

Library of Congress Cataloging-in-Publication Data is available on request.

ISBN 9781944648961

eISBN 9781946885050

Copyediting by Scott Calamar

Proofreading by Greg Teague and Cape Cod Compositors, Inc.

Text design by Aaron Edmiston

Text composition by PerfecType, Nashville, TN

Cover design by Emily Weigel

Jacket design by Sarah Avinger

Cover photography by Chelsea Lauren

Printed by Lake Book Manufacturing

Distributed by Perseus Distribution

www.perseusdistribution.com

To place orders through Perseus Distribution:

Tel: (800) 343-4499

Fax: (800) 351-5073

E-mail:


Special discounts for bulk sales (minimum of 25 copies) are available.
Please contact Aida Herrera at .


This book is dedicated to my mom, Cathy Derench,
for being the example of a strong woman
that every kid should be lucky enough to have,
and for your relentless belief in me.

CONTENTS

It was a perfect Los Angeles night in early June when the crunch-time pace of the Ten Thirty One Team started to escalate. The amount of banter I heard over the walkie-talkies was getting so excessive that the crews frustration of not being able to get their sentences out was also escalating. A line of almost a thousand people stood waiting, with sleeping bags under their arms and packed coolers by their feet. As I walked toward the gates to open up camp, I jumped up on the back of a golf cart to gaze out at what looked like a massive crowd of people who had come to spend twelve hours of what we promised to be sheer terror. This was our most extreme attraction. An attraction that promised a level of interaction that would leave campers vulnerable to being bagged, caged, tied up, and more.

Who would want that? Plenty of people.

Welcome to the very first Great Horror Campout, campers, I exuberantly announced through the megaphone. Screams and cheers, as if this crowd of people had just won the lottery, came right back at me. Camp is open.

As the gates were unlocked the campers funneled their way inside and checked in to their assigned tents, setting up their home away from home for the long, dark night ahead of them. From there, it was a waiting game until it became completely dark. Nothing would start until then. Finally, over the camp loudspeaker came: Well, howdy do, Camp Creepers. This is your friendly camp headmaster requesting the honor of your presence at the base camp flagpole for mandatory camp orientation. That means right the fuck now.

As if the headmaster had a leash on their necks, the mob of campers happily obeyed and marched to base camp. The headmaster was salty, vile, and offensive, from the way he lookedsporting his perfectly tailored tuxedo and shined shoes with a skinned and charred faceto the F bombs and off-color jokes coming out of his mouth. He made it clear there was no room to not listen to him. The first rule of camp is that I can change the rules at any time for any reason and without notice, he said, letting campers know he was in charge. And finally, thirty minutes after he started his insanely entertaining and colorful orientation, with a David Lee Roth high kick to the air, he cocked his head back and held the microphone over his mouth as he screamed, The Hell Hunt starts NOWWWWW!

A legion of campers jumped to their feet and went running into the dark to start what was going to be the game that would leave a few lucky ones crowned Hellmasters in the morning. They would dive for ribs in cadaver bodies, clip fingers off live characters, get kidnapped in vans, find themselves caged, and everything else a reasonable person would be terrified of. But these people paid for it.

The empire was born.

The Ready, Fire, Aim philosophy is one that dictates immediate action. It means you must take that shot instead of thinking yourself into inaction. It means that you should take many shots before someone else even has their gun out of their holster. Once an idea has grabbed you and your belief, its out in the world and, if you dont capture it, someone else will. This philosophy is about jumping and jumping first. Its not void of direction or aiming. Its about starting and aiming as you go... Its about guts.

I wanted to create these very immersive worlds around the horror genre because I wanted more of it and loved it and was already involved with it as my hobby. There was nothing like it in Los Angeles at the time, so I decided to start firing. This book is a detailed view of my thought processes, lessons why they worked, and why you can do it too.

As an adult Ive really started to recognize the impact my mothers choices regarding her own life have had on me. As a kid Id see her making bold move after bold move even when the choice would throw her into the abyss of uncertainty and discord. Ill get more specific later, but the deeper I go into my reflection of where the Ready, Fire, Aim in me actually started, the more acute the consciousness becomes that growing up watching that kind of tenacious bravery was a big part of the foundation.

That realization has come to me many times, but never more loudly than on the day I appeared on Shark Tank and secured the largest investment in the history of the show.

The LARGEST investment in the history of the show.

It is already an extraordinary experience to get on that show, and an even more extraordinary experience to secure an investment from one of the elite sharks. But this was the largest investment ever given from the most elite, most influential, and most successful shark on the show. Why? Was I lucky?

No! I chose it.

Even in the confines of an extraordinary experience, you can choose to act commonly. It is more usual for aspiring entrepreneurs to appear on

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