21 Powerful Money Secrets to
AWAKEN THE MILLIONAIRE WITHIN
Being in your
9 to 5 Job
SUBRAMANYA CFP CM
ABUNDANCE INDIA
STARDOM BOOKS
WORLDWIDE
www.StardomBooks.com
STARDOM BOOKS
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and infoYOGIS Technologies.
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Abundance is a registered trademark.
This book is not intended to provide personalized legal, accounting, financial, or investment advice. Readers are encouraged to seek the counsel of competent professionals with regard to such matters as interpretation of the law, proper accounting procedures, financial planning and investment strategies. The Author and Publisher specifically disclaim any liability, loss, or risk which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this work.
Copyright 2018 by R Subramanya.
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles and reviews.
First edition MAY 2018
Stardom Books
Category: Self-help/Business/Finance
ISBN-13: 978-1-7323287-0-9
ISBN-10: 1-7323287-0-6
Dedication
This book is dedicated to my parents and many of my Gurus, particularly M. Gopalakrishnan, my in-laws, my wife & children, my brother-in-law Sathi, his wife Latha, my sister Manjula, my brother-in-law C Subramani, my younger sister Jayanthi, my brothers Rajan & Saravanan, my friends J M Santiago, Shanbagh, Lodha, Anandkumar, Vinod Kumar, my young friend Shree Uday, my BNI friends and all my clients and well-wishers.
Table of Contents
Acknowledgements
Foreword-A Wake up call
1. INNER GAME OF MONEY
1a. SEEDS OF RICHES31
1b.
Acknowledgments
Its remarkable that this is my first book.
After over forty years of learning, teaching and training other individuals and entrepreneurs on how to generate more money and manage it efficiently to accelerate the process of creating wealth, this is my first book. Im finally eating my own cooking, as Keith Cunningham says.
As I sat down to write this Acknowledgment section, I knew then, as I still do now, that Im leaving hundreds of people out who deserve recognition for my progress and success. Its impossible to thank everyone who has impacted the development of this book. So if you dont see your name listed below, I apologize to you in advance, and I hope you reach out so then I can thank you personally.
As I said in the opening page, this book is dedicated to my Guru M. Gopalakrishnan, my family and my well-wishers who helped and supported me to become the person that I am today.
I do owe the great Chanakya a quick Thank You, because his teachings have greatly inspired and influenced me in my financial well-being.
To my mother, Radhamma and my father Rajagopal, thank you for bringing me into this beautiful and abundant world to play the game of life. Although I was losing in the early part of my life, every failure taught me something valuable and delivered unforgettable lessons that made me what and who I am today.
To my life partner, Chitra Subramanya, who is like the rudder of my ship that sets sail each day to explore new territories of understanding, both personally and professionally. Thank you again, Chitra; I love you.
To my children, Sangeetha, Shalini, Venkatesh Kumar and Haritha for their unconditional love and continuous support throughout.
To my son-in-law Prem, who is very supportive and has been there for me always.
To my father-in-law, Venugopal, and mother-in-law Bhagyavathi, who stood by me during my difficulties.
To my brother-in-law and sister, whom I can never appreciate enough Sathi and Latha.
To my sisters Manjula & Jayanthi and my brothers Rajan and Saravanan for their support.
To all my beloved members of BNI Excellence, past and present, who are highly benevolent and have been helpful in my growth.
To my friends, J M Santiago, Shanbagh, CR Lodha, ST Anandkumar, Vinod kumar and Shree Uday who had extended their support when I most needed it.
To all my clients who have become an integral part of this big family.
To Raam Anand & his team from Stardom Alliance for their timely support in publishing my book.
And finally, I write these words to appreciate you, the reader. Without you, the contents of this book would be far less relevant to the world, because all 21 Money secrets would still be in my head.
I hope our paths cross often and I hope that you keep up with the social conversation on our Facebook Community at https://www.facebook.com/SubbuCFP.
Foreword-A Wake-Up Call
In the absence of wake-up calls,
many of us never really confront
the critical issues of financial life.
- Anonymous
On May 14, 2010, Friday morning, my client, Raghuram (I call him Raghu) CEO of an MNC, called me to check if I was free for a discussion. I asked him what the matter was. He, in a very urgent tone said, Id like to discuss this in person rather than on phone, Sir. Understanding the urgency, I agreed to meet him at 5 the same evening.
What Raghu told me was shocking. One of his deputies aged 38 years had committed suicide by jumping from the 7th floor of his office. He was married - had two daughters who were studying in a convent. He was a brilliant man, very efficient and adored by all. But now, dead.
What really shocked everyone was partly his death but mostly the reason that unveiled itself on his death. No one knew about this. Not his friends, not his family. Hell, not even his wife.
For several years, he had been rolling over credit card and personal loans. He had notched up close to Rs 40 L in debt.
One of his colleagues found a suicide note which said that he was taking this extreme step as he could no longer face the debtors who were constantly harassing him. He specifically addressed his wife saying, Dear, I am terribly sorry for doing this to you. Even I didnt know I was 40 Lakhs in debt until all of them came knocking at our door.
This is just one of the countless cases in our society.
The question one must ask oneself is WHY DO PEOPLE GET TRAPPED IN DEBT? So deep that they themselves dont realise; so trapped that they can find no way out.
Until recently, the Indian middle class contained highly conservative borrowers. With a strong cultural aversion to loans and with very little finance on the market, most people lived frugally all their lives.
Easy money through credit cards and loans flooded into the markets by foreign banks and institutions to brain wash people to develop spending habits that eventually led to Global economic crunch.
According to industry reports, the amount of outstanding credit card debt in India tripled between 2004 and 2007. Private and foreign banks marketed credit cards and loans to consumers by creating needs in the minds of people who had no experience of borrowing.
Few years back getting credit cards in India was very easy. some even though having multiple credit cards added to their cool quotient. Little did they know that they were digging their financial grave.
It is a vicious cycle. First, people are made to want a better lifestyle by dangling fancy things before their eyes. Then, they are provided with easy money in the form of loans through credit cards, instalment schemes, personal loans, etc. to make these unnecessary things affordable. Thus started the cycle of people buying things they dont need with the money they dont have to please people who dont even matter.
