Keith Abraham - It Starts with Passion: Do What You Love and Love What You Do

Keith Abraham has pinpointed a great need gap in our business world. Our people matter! Passionate people make better performers, which in turn creates a better business and ultimately increases the bottom line it is that simple!

Ed Santamaria, President Rock Tools, Sandvik Mining

Keith Abraham is the Prince of Passion. I have worked with Keith for over a decade. He has shared his energy, sense of humour and business acumen with hundreds of my team in different countries. The feedback is always exceptional, citing personal insights and providing tools that have led to life-changing transformation. I can attest to this personally.

Ian Blair, General Manager,
Retail Banking, Westpac New Zealand

Keith Abraham is an incredible and credible adviser and presenter. He has a genuine passion for helping people improve themselves professionally and personally. He has ignited a passion in me for just getting on with it and shifting my focus from having a job to having a passion. A great bloke doing amazing things.

Jordan Hawke, Executive General Manager,
Adviser Distribution, Asteron Life

We know if our people are connected to what they are passionate about in their personal life and they have a plan to achieve their personal and professional milestones, then they will be outstanding in their work and for our customers. That is why Keith Abrahams approach to Passion was so right for our people, our customers and our business.

Lindy MacPherson, General Manager,
Organisational Development & Human Resources, Data#3

Keith Abraham is a unique and passionate guy who has the ability to unleash the potential in any organisation or person. In my experience with global and local companies, we can often spend considerable sums of money to get consultants to find solutions, whereas Keith brings all this thinking and more without the cost, making this book unique and accessible to everybody.

Chris Beer, President Asia Pacific, Luxottica

I have often shared a platform with Keith Abraham. He is a big picture thinker, communicates with simplicity and clarity, understands todays technology, and embraces the new technology with his time-tested techniques to engage people. A very passionate man.

Max Walker AM, keynote conference speaker,
best-selling author, AFL player and Australian test cricketer.

KEITH ABRAHAM

First published in 2013 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064

Office also in Melbourne

This edition first published in 2019 by John Wiley & Sons Australia, Ltd

Keith Abraham

The moral rights of the author have been asserted

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Internal images by Brooke and Aimie Dorratt, Dorratt Design

QR codes by Eyeconit Ltd

Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

One of the greatest gifts you can give someone is permission and encouragement to dream, to be themselves and ultimately for them to live their passion. To my wife Kristine and daughters, Mazana and Isabella, thank you for this wonderful gift of support and endless belief in my chosen journey. You inspire me to be the best me I can be!

NOTHING GREAT HAPPENS UNTIL SOMEONE
BECOMES PASSIONATE ABOUT SOMETHING!

This is one of my favourite quotes. Think of anything that has been achieved in the world. It may have stemmed from a need, an injustice, a set of unfair circumstances, an opportunity or an idea whose time had arrived but a passionate person or a group of passionate people brought it into reality.

If that is my favourite quote, then this is my favourite question: What are you passionate about in your life? What floats your boat? What energises you? What excites you? What gives you your greatest joy? My belief is that life is too short to live without passion, and it is too short to go through the motions or to just exist. Yet how many capable and clever people just exist? They have given up on their dreams, hopes and desires and use the excuse that they have to earn a living, provide for their family and be a responsible adult.

Heres a newsflash: You can do all this and live a passionate life. I believe that your responsibility is to be the leading example for everyone who is connected to you. Now, it is not always your fault what happens to you, but it is your choice what you do about it. So what are you passionate about?

This book is about providing a catalyst for those people who are ready to have more, be more and achieve more for themselves, the people who mean the world to them and the community they are a part of. This book has been specifically designed for those who want more out of life, who want to be more in their life and who want to live a more passionate life. They want more than just to exist they want to live, love what they do and do what they love. So the question is simple is this you? Are you ready to live a more passionate life?

DO YOU WANT MORE?
MORE THAN TO JUST EXIST, DO YOU WANT TO
LOVE WHAT YOU DO AND DO WHAT YOU LOVE?

I have written this book to inspire, instruct, improve and inform you on your journey to discovering what is important to you, what matters to you, what is meaningful to you and what makes a difference to you.

Enjoy the journey.

Keith Abraham has become the worlds premier thought leader on passionate performance and building passionate based cultures.

Through his work over the past 18 years inspiring people around the world to live more passionately, he has assisted individuals and companies alike to create over 12 million goals.

As best-selling author of three other books and founder of the remarkable global movement the One Goal Global Challenge, he has become a source of inspiration to hundreds of thousands of people through his programs.