Richard Barker - Selling Hypnotically: The Art Of Suggestion
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Richard Barker
Copyright 2016 by Richard Barker. All Rights Reserved.
incrediblehypnotist.com
sellinghypnotically.com
National Entertainment Group, Inc
International Standards Book Number
978-1-62676-949-6
No part of this book may be reproduced in any written, electronic, recording, or photocopying form without written permission of the author, Richard Barker, photographer Cathy Heinz. This book may not be stored in a retrieval system or transmitted in any form.
Books may be purchased in quantity and/or special sales by contacting the publisher, A&A Printing, at 6103 Johns Road, Suite 5-6, Tampa, FL 33634
Published by: A&A Printing
Interior Design by: Richard Barker
Cover Design by: John Francis
Editing by: Rebecca Thomas
First Edition
Printed in the USA
The Art Of Suggestion
The Art of Suggestion
Acknowledgments
The notes and stories contained within this book would not have been possible without key influencers who led me to take action and write Selling Hypnotically. My adult life has been shaped in many ways over the last two decades by the many teachers and trainers I have met.
During my time spent in the British Army I learned the concept of EDIP (explain, demonstrate, imitate and practice). During those seven years I moved into the role of Regimental Signals Instructor where I was responsible for teaching others the use of equipment and radio procedure. The army taught me many valuable lessons, most of which will last me a lifetime. Some of the biggest lessons were how to teach and deliver training programs: how to have the discipline to conduct training needs analysis and to develop lesson plans and, in turn, lesson banks. I learned that I must communicate and deliver a message precisely and accurately using RSVP (rhythm, speed, volume and pitch). The military taught me how to plan and prepare for any eventualities and possibilities. I believe the regiment made me a bloody good persuader. I regularly faced people who didnt want to be in my classes, I had to get the message across concisely and factually. In this book this influence shines through; Selling Hypnotically is a massive subject condensed into a single book that is relevant and up-to-date. I would like to acknowledge the Royal Green Jackets and all her fine instructors for helping me gain insight into the art of teaching and persuasion.
On leaving the military, I became a police officer and soon moved into a training role; I taught officers examination technique at first and later leadership and management skills. I spent many hours in classrooms up and down the United Kingdom with some wonderful trainers and it was in one of those rooms I was introduced to NLP (neuro-lingustic programming) and the art of suggestion. The excitement of persuasion was lit as well as my inherent ability to be a great influencer. I owe Kent Police many of the training skills I have today. The organization poured hours of resources and money into my education, enabling me not only to become a fine officer but also to understand how to further manage and teach others.
While serving as a police officer I embarked on a masters degree at the University of Hull. Holding down a full-time job and studying was a terrific undertaking that took several years to complete. Eventually I gained a masters in education and I sincerely owe thanks to the University for refining and developing my skills as a teacher and educator.
I would like to acknowledge and thank the hundreds of educators, classroom professionals and excellent salespeople and hypnotists I have met along my journey so far. I have been influenced by people who dont even know they have done it, and probably never will.
So many to acknowledge; but now lets start the road to the money!
Richard Barker
Introduction
Everything begins first with a thought. Some people think that those thoughts are just random, but I know they are not. We have millions of thoughts circulating throughout our minds every minute. What if we could somehow influence and persuade people using those thoughts? What if we could reprogram someones thoughts to make them believe their thoughts were their own, even though they werent? What if in fact we had suggested and implanted those thoughts, completely, from start to finish? Its a scary thought, I know! But what if I could program someones subconscious mind to such a degree that I could predict not only their thought patterns but also the outcome and actions of those patterns? What if I truly could own the thoughts of others whether they knew it or not? Welcome to Selling Hypnotically: The Art of Suggestion, where anything is truly possible.
Before we begin on our journey of Selling Hypnotically I first want to congratulate you on taking a step forward to becoming a more effective persuader and influencer. Each day in every way you will become better at the game called selling. Please take the ideas in this book in conjunction with other techniques you know to work. Combine this knowledge with other principles that also work for you. PLEASE READ THE BOOK IN THE ORDER IT IS PRESENTED TO YOUNO SKIPPING CHAPTERS ON THE FIRST READ-THROUGH. Everything has been carefully, deliberately placed in a sequence for you.
The power of suggestion and using hypnosis to get persuasive ideas inside someones mind can be an extremely efficient method to help that person make decisions. Many marketing techniques are based on the power of suggestion: encouraging people to take action based on a persuasive argument; helping potential customers feel and think that they need and want a product or service; getting people to become subconsciously aware that what you are selling is exactly what they are looking for. Hypnosis works with the persons full knowledge but is not always obvious. The subtle use of images, words and language in a hypnotic way will give you amazing results. By now you can see, feel and create a visualization of what I am saying to be true: results and sales flooding to you in every way once you have mastered this book.
But how can we use hypnosis in a selling capacity? Is there a way to make someone say yes to something, even if they initially considered refusing the offer? There are methods of modern hypnosis that can work in attracting your customer and helping you close more deals than you had perhaps expected. Selling hypnotically is very different from the regular hypnosis sessions that I perform in a somewhat clinical, one-on-one setting. People who come to my office for hypnotherapy or consulting hypnosis get there knowing what to expect next. They allow themselves to be introduced to the hypnotic trance to help them with self-improvements. They understand they have come to see me for weight loss (as an example) and it some form of weight loss that they expect as a result. So how can we achieve this same trance-like performance while selling something? We cant just walk up to a person and put them in a trance to then quickly sell our product or service, especially if they do not want to enter the trance in the first place.
So yes, this type of hypnosis is much more discreet and carefully organized than clinical hypnosis, but by the same token very powerful and efficient. Anyone with the proper set of knowledge and skills can access the inner mind of their customer to influence and implant suggestions, triggering an increased desire to purchase the product or service.
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