Table of Contents
WHY YOU SHOULD BUY THIS BOOK
We cannot live only for ourselves. A thousand fibres connect us with our fellow-men, and along those fibres, as sympathetic friends, our actions run as causes, and they come back to us as effects.
Herman Melville
This book is written in an easy to read style designed to help you decide if you want to become an entrepreneur, using you as a starting point. Its based around a series of mentor sessions, guiding you through the realities of life as an entrepreneur together with an analysis of your life, goals and ambitions. It then helps you decide if this is the life for you.
Reading it and actively taking part in each of the exercises will provide you with the best chance of succeeding as an entrepreneur, if thats the path you choose; or it will give you sufficient clarity to decide what other career options are best suited to you.
Another great reason to buy this book is because all the profits go directly to helping other would-be entrepreneurs less fortunate than you. Imagine that, just by buying this book you will contribute towards launching someone elses venture - so you will become an entrepreneurs sponsor even if you dont do it yourself.
Personally, I believe in giving back and making a contribution as the universal power behind everyones success. This could be the first lesson you learn from this book. Start your entrepreneurial journey by giving and you will be more successful that you can imagine!
Who will you be supporting by buying this book?
The Grameen Foundation
I plan to donate the proceeds from the sale of this book to an organization that I feel is making a meaningful difference, the Grameen Foundation. Grameen Foundation is a US-based nonprofit that seeks to empower the worlds poorest people to lift themselves out of poverty with dignity through access to financial services and to information.
Learn more at www.grameenfoundation.org
PREFACE
There comes a special moment in everyones life, a moment for which that person was born. That special opportunity, when he seizes it, will fulfil his mission - a mission for which he is uniquely qualified. In that moment, he finds greatness. It is his finest hour.
Winston Churchill
Dear Reader,
Welcome to a book that is all about you!
Unlike many other great books in this field, this book is specifically designed to guide you through a comprehensive, personal thought process, allowing you to come to a decision about whether or not you really want to become an entrepreneur.
Being an entrepreneur is like nothing else. It is incredibly taxing yet rewarding, stressful and energizing, risky but exciting, and we are going to find out if thats the life for you.
When I got my first really serious business going at eighteen, I needed some start-up funds. With my mothers encouragement I wrote to all my wealthier relatives (the few!) trying to drum up some support. I included one of my favourite people in the world, a close family friend who owned a successfull hat factory. He wrote me a long and eloquent argument as to why not to start in my business and to do something else!
I was stunned, quite upset and finally indignant. I couldnt believe this successful businessman who was always cheerful and happy, the most upbeat person I have ever met, would try to crush my dreams. In hindsight I know he was just looking out for me. Despite his cheery disposition, this man had endured a long and rocky road to build his now mighty business. He wanted to save me from that... as it happens I wasnt to be deterred from my ambition.
While of course I want you to understand what you would be getting yourself into, I dont want to deter you from your ambition either. Whether you are 16 or 66, people will tell you that you cant or shouldnt become an entrepreneur (and for good reason, as most people fail) but dont be put off by anecdote. Use this book to really test the viability of any decision.
The entrepreneur is our visionary, the creator in each of us. Were born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given space to flourish or is squelched, thwarted, without air or stimulation, and dies.
Michael Gerber
Can a book really make a difference?
Dont underestimate how important something as simple as a book can be to shaping the path you will eventually take in life. Like so many other successful entrepreneurs, my own defining moment can be traced back to a book that became the impetus for me starting my first business. The book was How to Win Friends and Influence People, a business motivational and personal development staple nowadays, but back then I had never even heard of it or its author. I didnt even know any entrepreneurs or people that ran their own businesses.
The concept of entrepreneurship was entirely foreign to me as a career choice. My father had only ever worked for two companies in his whole life, and the expectation was that I would pursue a future in the sciences or something equally credible. I certainly wasnt expected to waste my brains in a business start-up. Nevertheless, this book had a profound effect on me; not only did it give me a huge amount of confidence, it also sowed the seed of a burning entrepreneurial ambition. It changed my outlook on life completely and made me realize I could do anything I put my mind to. With the help of this book, my new found confidence grew steadily until I started my first venture at the age of eighteen years. So you never know where a book is going to take you.
I have designed this book as a series of mentoring sessions, carefully thought out to make you think about, consider and plan your life based on your passions, ambitions, life phase, resources and ultimate visions - even if you dont become an entrepreneur, your life will be more focused and directed towards happiness and success after having read just the first few chapters!
Take a risk and make a life that is your own without the permission of others - just like I did over twenty years ago...
Enjoy the book and I wish you all success in your new life.
Jon Gillespie-Brown,www.tobeanentrepreneur.com
ACKNOWLEDGEMENTS
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.
John Fitzgerald Kennedy
Unfortunately thanking everyone that has shaped my life to this point and helped me, knowingly or not, is an impossible task. However, I will try to ensure I capture those that have helped me with this act of contribution; this book that I have produced as my ultimate thanks to those that have blessed me with their love and help over the years.
Of course, the top of my list of thanks goes to my family, especially Maria, my wife who helped with editing and working with our chosen charity.
The London Business School
To my many friends and colleagues at LBS, but especially Anne Miller, Adam Burdess, Patxi Avila-Kildal, Fredrik Samanta and John Mullins.