Gage Tyler - Fully Alive

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Praise for

FULLY ALIVE

Tyler Gage represents a hope-inspiring new generation of social entrepreneurs who are proving that conscious business can be a powerful force for good.

Paul D. Rice, cofounder and CEO of Fair Trade USA

A compelling story of purpose, perseverance, patience, and partnership. Runa is an innovative and sustainable social business that is positively impacting the lives of countless indigenous people in the Amazon.

Ann Veneman, former executive director, UNICEF , and former US Secretary of Agriculture

In this powerful and riveting book, Tyler manages to achieve a rare combination of three distinct things: Vividly conveying an extraordinary heros journey, while narrating a highly educational textbook about business and startups, and expressing a heartfelt, inspiring, no-holds-barred treatise on shamanic practices applied to a modern business. I could not put it down.

Jos Luis Stevens, PhD, author of The Power Path

Tyler Gage knows how to tell a story, and he has amazing stories to tell. Readers of Fully Alive will enjoy the journey. Youll discover that powerful answers to profound questions can be found in the most unexpected places.

Doug Hattaway, founder and CEO , Hattaway Communications, and former advisor to Hillary Clinton and Al Gore

A useful, thoughtful, and well-written book about how making your way through life, business, and the rainforest can all be a very similar enterprise.

Mark Plotkin, PhD, cofounder and president, Amazon Conservation Team, and author of The Shamans Apprentice

Tylers accomplishment as a young, visionary entrepreneur who has built a sustainable social enterprise has been an inspiration to our students. Fully Alive provides a comprehensive understanding for how to optimize social enterprise creation to generate business success while changing lives and sustaining incomes of vulnerable populations.

Scott B. Taitel, clinical professor of Public Service and director of Impact, Innovation, and Investment, NYU Wagner

Fully Alive is a great story of how curiosity, tenacity, a little navety, and a lot of personal growth can be the right recipe for launching a social enterprise. I thoroughly enjoyed the ride, from the hills of California, to the halls of Brown University, to the indigenous communities of the Amazon, to the boardroom in New York.

Lauren Hattendorf, head of investments, Mulago Foundation, and lecturer at the Stanford Graduate School of Business

Fully Alive offers many powerful lessons and tools across a range of topics, including leadership, ethics, and strategyan excellent read for students, entrepreneurs, and anyone looking to embark on new ventures (or adventures!) in their life.

Alan Harlam, director, Social Innovation, Brown University

Runas story illustrates that doing well by doing good is not simply a clich. It was what motivated its founders in the first place, and is the basis of its continued great success.

Danny Warshay, professor, executive director, Jonathan M. Nelson Center for Entrepreneurship, Brown University

Its a refreshingly honest story of young entrepreneurs with a unique mix of social purpose, grit, and creative strategy.

Tom First, cofounder of Nantucket Nectars and operating partner at Castanea Partners

Exciting and inspirational. Tyler Gage paves the way for the future of business! Spiritual/travel adventure meets business manual Fully Alive is as entertaining as it is a blueprint for the new wave of business practice.

Anjali Kumar, former head of Social Innovation at Warby Parker, former senior legal counsel for Google, and author of Stalking God

A delightfully honest and insightful account of a mission-driven business and the diverse, sometimes funny, sometimes tortuous trajectory of that venture. His triumphs and mistakes, accompanied by dogged perseverance, make this not only a worthy read but valuable to any entrepreneur who is willing to get right up to their neck in something worth doing right.

Chris Kilham, founder of Medicine Hunter, Inc.

A beautiful book about how Amazonian plants can teach us to shapeshift our worlda powerful and illuminating message!

John Perkins, New York Times bestselling author of Confessions of an Economic Hit Man

The case study of how Tyler and the Runa team innovate upon indigenous knowledge and translate it to benefit a diversity of stakeholders has great educational value.

Dr. Florencia Montagnini, professor, Yale University

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Copyright 2017 by Tyler Gage

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First Atria Books hardcover edition August 2017

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Interior design by Kyoko Watanabe

Jacket design by The Book Designers

Jacket photograph by Stash Slionski

Author photo by Alycia Kravitz

Library of Congress Cataloging-in-Publication Data has been applied for.

ISBN 978-1-5011-5602-1

ISBN 978-1-5011-5604-5 (ebook)

To the guayusa leaf, for your spirited energy and your vital teachings

The subway rattled and shook as it jostled its way up to Midtown Manhattan. Listening to my headphones with my back straight and my hands folded neatly in my lap, I tried to focus on a recorded meditation. A mans soothing voice told me to follow the sensations at the tip of your nose. I couldnt take it anymore and pulled the plug on my attempt to calm myself. Yanking my BlackBerry out of my pocket (yes, I still used a BlackBerry in 2015), I slouched forward in a ball of anger and changed tracks from the guided meditation to I Dont Fuck with You by Big Sean. The unambiguous refrain I dont give a fuck about you or anything that you do felt more in line with how I was feeling at the moment.