Barón - Corporate escape: the rise of the new entrepreneur

Welcome!

If youre reading this book then youre probably an experienced professional, executive or manager who is already realising that many aspects of your life cannot carry on as they are, and yet you cant see a way forward, or are feeling confused about your options.

Perhaps you are even going through a period of significant change that is, quite naturally, making you feel rather scared and overwhelmed.

In this you are not alone...

A growing number of professionals are finding themselves in the same situation, and now, like you, are seeking deeper answers about their way forward.

This book is your first step towards making important (some might say radical) changes in your life that will not only answer the questions that you may be having, but also and more importantly, inspire you to take action and move ahead before its too late.

Some of what you will learn here may challenge your preconceptions I make no apologies because thats what its meant to do!

My goal is to open your mind to new possibilities, to expand your thinking and help you confront the social paradigms that are keeping you stuck in a rut, and which got you here in the first place. The old and familiar answers will not support you in becoming emotionally resilient in a way that will help you face and overcome the real world challenges that lie ahead.

Im not here to tell you what is true for you or not. What Im doing is giving you a chance to look at your life from a different perspective, to look at your current reality as an objective observer to see the level of truth for yourself. And then, for YOU to decide what do you want to do about it

The words above define what this book is about helping professionals like you take control of their lives so they can leave uncertainty, confusion and fear behind.

If you are one of those whose working life is far removed from what you once dreamed of, if you are feeling stuck, frustrated, unvalued, burned out or just not reaching your potential, then this book will help you to see what is going on. It will open your eyes so you realise that you already have all the resources you need to create the changes you want to make, if you choose to do something about it.

This book has a special place in my heart for those professionals who are in transition and looking for new answers about what to do next. This includes those wanting to escape the corporate world, those between jobs or in between careers, those frustrated by unsuccessful job hunting because they are still selecting vacancies on the basis of conformity rather than their own personal passions and interests.

This book is also relevant to people who may be questioning some of their personal relationships, not just marriages or intimate relationships, but their connections with parents, friends or colleagues, which they are now finding draining rather than uplifting.

Finally, this book is for those professionals who want to start and grow their own business, those whom I call the New Entrepreneurs.

Right now, no matter which category you fit into, you all have one thing in common and that is that you want to escape from one thing into something better as you are all professionals in transition.

My mission is to help you wake up and to shift your mindset, to make you understand that you dont need to sell your soul for money, that there are other alternatives available to you, and that you are much more resourceful than you give yourself credit for.